5FWD

Display AdSpecs

fwd.channel5.com

Channel5.comDisplay ads summary

Ad-formats not currently available

- Overlays- Pushdown Superheader- Firefly formats- Targetting by Tag

2 Contents3 Creative Specifications

4 Fwd – Leaderboard & MPU5 Fwd – Megabanner6 Fwd – Expandable Leaderboard7 Fwd – Expandable MPU8 Fwd – Reskin9 Fwd – Inskin

10 ClickTag for Flash

11 Contact us

Creative specifications

• Maximum file size 40KB• jpeg, gif, swf files accepted• Rich media, third-party tags accepted• Backup gif to be supplied when supplying .swf files• Audio must be user initiated • Maximum of three loops (30 seconds)

Expandable creative• We accept expandable leaderboards, MPUs and skyscrapers – please get in

touch with the sales team to discuss exact requirements• All expansion must be user initiated with visible close button, or auto close

after a few seconds. • Sound must be user initiated, with default is set to ‘off’• These ads are subject to Five’s approval and could be charged at a premium

Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions for advertising.

Important note: All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspx 

Fwd.channel5.comLeaderboard & MPU

Trafficked: OASFormats: gif, jpg, 3rd party, swf (with gif back-up)

Max weight: 40kb

Fwd.channel5.comMegabanner

Trafficked: OASFormats: gif, jpg, 3rd party, swf (with gif back-up)

Max weight: 40kb

Fwd.channel5.comExandable Leaderboard

Trafficked: OASFormats: 3rd partyMax weight: 40kb

Note: Expandable ads cover Channel5.com when clicked or rolled over – as opposed to Pushdown SuperHeaders, which push the content down

Fwd.channel5.comExpandable MPU

Trafficked: OASFormats: 3rd partyMax weight: 40kb Note: Expandable ads cover content

Fwd.channel5.comReskin

Trafficked: OASFormats: swf (gif back-up)Max weight: 100kb

Fwd.channel5.comInskin

Trafficked: OASFormats: gif, jpg, flashMax weight: 100kb

ClickTAG for Flash (swf) creativesHow to assign a clickTAG to flash (swf) fileA clickTAG is the tracking code assigned by an agency to register when an advertisement is displayed and clicked

on. The click through data is collected by the adserver enabling advertisers to determine how effective their campaign is or can be.

The code below will allow an adserving network to dynamically assign a click TAG to their ad:on (release) {getURL(clickTAG, “_blank”);}

The URL cannot be embedded into the ad itself. The adserver will need to set this URL when the ad is called. To do this the URL needs to be passed into the GetURL action from the query string of the Param and Embed Src.

1. Edit the fla file2. Right click on the scene to and select movie explorer3. In movie explorer select the object actions tab4. Find the action, which is associated with the button (click)5. Double-click this action to edit it. In the URL box specify ‘clickTAG’. In the window box specify “_blank” to

open in a new window. Variables should be set to ‘don’t send’ and the top expression box should be checked.2. Different variables for click-through URLs:3. “_blank” = new window “_top” = same window (breaks out of frames)4. “_self” = same frame/window “_parent” = parent frame (if nested in 3 levels of frames, breaks out to 2

levels)

Contact us

• Sales: Display and Video on Demand

• Ad Operations: Creative and Trafficking

Emily HillDigital Sales ManagerT: 020 8612 7547E: Emily.Hill@channel5.com

Email all VoD and display creative to: OnlineTrafficking@channel5.com

Kirsty RoosTraffic and Analytics AssistantT: 020 8612 7546E: Kirsty.Roos@channel5.com

Peter Yardley-JonesTraffic and Analytics AssistantT: 020 8612 7544E: peter.yardley-jones@channel5.com