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IGH-TECH

HFashion, science andtechnology join togetherin harmony for a dazzlingarray of ‘precisionengineered’ designelements featured inclothing and accessories.Eyewear embodies thehigh-tech look withchiseled and sculpteddetailing. From high-techto high-fashion, precisiondesign demands cuttingedge manufacturingtechniques that achievethe perfect blend of formand function.

1. Vogue VO 24762. Prada PR 5713. Burberry, Spring 07 4. Prada, Spring 08 5. Burberry, Fall 07 6. Dolce & Gabbana DG 2029 7. Prada PR 07I

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Sizzling brights reminiscentof the 1980’s return in aburst of acid colors thatcomplement acetatesurfaces. Today’s family offluorescents are available ina wide variety of accessories,creating a youthful, vibrantand sexy look. Ladies offashion are wearing beige,cream and black clothing,then adding a touch of acidglow with their shoes,handbags and eyewear.

1. Versus VR 80632. Burberry, Spring 08 3. Versace, Spring 08 4. Miu Miu, Spring 08 5. DKNY DY 45146. DKNY DY 4516 7. DKNY, Spring 088. Vogue VO 2505

LOWG

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CULPTEDSThree dimensionalsurfaces inspired byintricately detailedgarments and boldaccessories translate intoeyewear masterpieces featuring brilliant facets and precisely carved surfaces. Plush fabrics,

creative shoe designsand sculpted handbagsinspire richly beveledframes creating a lookthat reflects the finestcustom craftsmanship.

1. Arnette AN 40932. Prada PR 13I3. Ray-Ban RX 51254. Burberry, Spring, 075. Donna Karan, Fall 07 6. Burberry BE 40337. Versace, Spring 078. Ferragamo, Spring 08

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1. Tiffany TF 4006G2. Tiffany TF 2001G3. Bvlgari BV 8016B4. Ray-Ban Ultra Gold RB 8028K 5. Donna Karan, Spring 08 6. Burberry, Spring 07

Precious materials, finedetailing and exquisiteembellishments define a newsense of ultra luxury in fashionand accessories. Eyeweardesigns captivate and dazzlewith sparkling crystals andprecious materials that includepure gold and titanium. Specialedition eyewear collectionsoffer the perfect choice forwomen seeking a sense of exclusivity and prestige.

UXURY REDEFINED

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ROPORTION

1. Miu Miu MU 06H 2. Purple Label PL 97633. Polo Ralph Lauren PH 3017 4. D&G DD 80285. Burberry, Spring 07 6. Burberry handbag 7. Burberry, Spring 08

The return of balance appears in a wide variety of fashion andaccessories this season. Leading designers favor a pared-downapproach featuring lean, narrow clothing and small-scale handbags.Eyewear shapes and sizes embrace this trend, ranging from mediumto small rounds and rectangles. Temple embellishment and detailingare proportionate to the frame creating an elegant, understated look.

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Texture becomes the main point of difference amongcollections providing a unique point of view that is linkedto brand values: croco-inspired leathers, laser-engravedacetate and metals, metal and enamel embellishments,crystals and precious stones – these innovative texturescoupled with superior craftsmanship combine to createstyles that reflect the spirit and essence of each brand.

1. Burberry, Fall 072. Ferragamo, Spring 08 3. Miu Miu, Spring 08 4. Ralph Lauren RL 8033 5. Miu Miu MU 50H 6. Ferragamo FE 2141Q7. Miu Miu MU 53H

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Prestigious designer eyewearand sunwear are among themost popular fashionaccessories of our time. Fashioneyewear offers patients anaffordable means of owning aleading brand name for all tosee. Industry surveys prove thatthose professional practitionerswho carry a wide assortment ofworld-class designer and brandname frames, and show theirfashion savvy by staying on topof today’s hottest fashion trends,have consistently increased theirsales and profits.

Follow these seven steps toestablish a strong fashion image.

ONE Create the ‘feeling offashion’ in your office. Enhanceeyewear presentations byestablishing branded boutiqueswithin your environment. Discussthe current trends and thefashion philosophies surroundingeach designer and brand.

TWO Emphasize that framestyles are not forever. Present thefashion trends of the season andthe strongest looks in eyewear.Textures, shapes, colors andmaterials all change, one year itsleather, another it’s horn.

THREE Present eyewear as afashion accessory rather than aneccessity. Tell customers thatframes are “a great way tochange your entire image anddefine your look with color andmaterials.”

FOUR Think of eyewear like apicture frame. It defines the facemuch like a piece of art can beenhanced with the perfect frame.While rimless designs canminimize your look, zyls in strongtones provide substance andimportance to one’s overall image.

FIVE Know the person, knowthe product: Customers feelspecial when you ask, “Can I trythis frame on you, you aresomeone whom I think of when Isee this frame.”

SIX For those customers whoenjoy getting a reaction from thepublic, recreate it again bysuggesting frames that top theirlast look. Call customers with thismessage: “You must see what wejust got in.”

SEVEN Keep everyonecurrent on today’s latest lenstechnologies as well as fashiontrends. Put your customers into agreat lens and a great frame. Give them the best of everything.

LuxTREND REPORT

Luxottica Group44 Harbor Park DrivePort Washington, NY 11050-4686tel: 800/422-2020fax: 516/918-3159www.luxandme.com

Spring Summer 2008Change Service Requested

PRESORT FIRST CLASSU.S. Postage

PAIDBohemia, NY 11716Permit No. 105

Design & Art Direction: Maiarelli Studio / Cover photo: Andrea Buso / Text: Harriett Rudermann

Become a FashionEyewear Leader

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Editorial: Michelle DeConto / Editorial Assistant: Margaret Mirtallo /