5/15 advertising trends in 2015

5/15FIVE TRENDS IN MARKETING + ADVERTISING 2015

BY ASHRI DEL RIO


BY ASHRI DEL RIO

FOLLOW ME ON TWITTER & INSTAGRAM@IAMASHRI

Ashri is responsible for developing comprehensive strategies for ABS-CBN. She is adept on consumer in-sighting, analysing consumer motivations and behaviours on the digital landscape.

Among her successful campaigns are: • #Loveison Revlon which won Bronze Award for

Best Use of Branded Content by a Media Owner from the recently concluded Sparks Awards 2015.

• Maya’s Book of love, the digital campaign for Be Careful with my heart that touched the hearts of many Filipino’s here and abroad.

FUTURE IN ADVERTISING?

THERE ISN’T ANY.

J/K.J/K.J/K.J/K.J/K.





Advertising is a difficult gig.

Deliver something that is right for the audience.

We should connect with people via emotion and experience.

MARKETER’S LIFE BE LIKE…

What are the marketing & advertising trends…we are loving right now

01CONTENTCOLLABORATION

Giving the customer the ability to contribute to content creation by delegating some of

the brand-building responsibilities.

Want more options to share their opinions about brands.

70 % of Filipino millennials are Internet users.

4,000 customers joined in just 3 weeks

02COLLABORATIVEECONOMY

It allows people to create their own physical goods, products or services and

share those with others.

WHO’S PART OF IT?

WHY IT WORKS?

New technologies match people’s HAVES with people’s WANTS.

I NEED… YOU HAVE…

Efficiency

Trust

WHAT DRIVES THEM TO DO IT?

03HAND DRAWNILLUSTRATIONS

WHY IT WORKS?

It's artful, tasteful, playful, clever, and it sends a clear point.

04CONTENT MARKETING

WHAT EXACTLY IS CONTENT MARKETING?

An approach to tell authentic stories, connect with audiences and eventually build trust.

EXTREMECONTENT MARKETING

WHAT IS EXTREME CONTENT MARKETING?

Association with extreme sports and risk-takers.

A brand full of energy, excitement, and the idea that anything is possible.

900,000 Facebook interactions on jump day, and sales of Red Bull rose an entire 7% to a figure in the billions within six months.

Tell a story.

05USING INSTAGRAM CELEBRITIES

Brands are paying Instagram Celebrities with large followings to promote their product if they are a

match to their consumer profile.

5/1501 Content Collaboration

02 Collaborative Economy

03 Hand Drawn Illustrations

04 Content Marketing

05 Using Instagram Celebrities

FIVE TRENDS IN MARKETING + ADVERTISING 2015

“The Internet is becoming the town square for the global village of tomorrow.”

– Bill Gates, Microsoft

THANK YOU.


BY ASHRI DEL RIO

FOLLOW ME ON TWITTER & INSTAGRAM@IAMASHRI