500 startups lean ux bootcamp

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  • 500startupsLean UX Design Bootcamp

    Enrique Allen, Rick Boardman, Miche Capone, Karl Dotter, Thomas Both, Laura Klein & Janice Fraser + more!

    http://productdesignguild.com/http://productdesignguild.com/http://dschool.stanford.edu/http://dschool.stanford.edu/http://luxr.posterous.com/http://luxr.posterous.com/http://www.startuplessonslearned.com/http://www.startuplessonslearned.com/

  • Think

    Make

    Check

    UserEmpathy

    LauraKimAye

    (Talk)

    (Activity)

    (Reflect)

    UserNeeds

    Intro to generative

    interviewing

    Practice withpartner

    Practice synthesizing

    empathy map

    POV madlib

    Distinguish needs

    & insights

    Make persona of target user(s)Write customer

    hypotheses

    Show partner POVRefine

    questions

    Stories

    Lessons from:IMVU

    DailyAisleBaydin

    Debrief

    Thursday Day 1

    Draft questionsPractice interviewing

    UsersSetupCustomer/Problem

    Definition

    Who are youtarget users?

    How to test?

    4-4:15

    Lean UX

    4:15-4:30 4:30-5:00 5:30-6:00 6:00-6:30 6:30-75:00-5:30

    BusinessGut Check

    Business Needs

    Ecosystem MapWrite out business

    hypotheses

    What are riskiest hypotheses & how

    can you test?

  • Quick review of artifacts well create

  • PersonasDraw the Person...

    Add real namesDescribe what they

    look like

    Traits...Demographics

    Age, Sex, LocationGeneralizable Attitudes

    & Characteristics

    Needs...What are their pain &

    pleasure points?Triggers?

    Goals...What do they want to accomplish? How do

    they succeed?

    http://luxr.posterous.com/http://luxr.posterous.com/

  • Personas

  • Ecosystem Map

  • Ecosystem Map

  • Interview Questions

    When you go through the interview check off if you validated any assumptions

    Point of View:

    Tell me about the last time you...

    Tell me about an experience youve had with...

    How did you feel when ____ happened?

    What were you feeling at that moment?

    Really, can you tell me why that matters?

    Say more about that...I see... Do you know why you think that?

    Okay. And that is important because...

    List of hypotheses:

    [Insert User...(descriptive)] Needs

    [Insert Needs...(verb)]

    +

    + Because [Insert Insight...(compelling & surprising)] +

  • Point of View[User...(descriptive)]

    [Needs...(verb)]

    [Insight...(compelling & surprising)]

    Needs

    Because

  • Now a little soapbox

  • Design?

    What comes to mind

  • Jesse Schell on Design

    Anyone who makes decisions about how the product should be is a designer*. Designer is a role, not a person. Almost every developer on a team makes some decisions about how the product will be, just through the act of creating the product. These decisions are design decisions, and when you make them, you are a designer. For this reason, no matter what your role on a development team, an understanding of the principles of design will make you better at what you do.

  • The Right Lean UX Design Method for

    the JobPeople cling to things like personas, user research, drawing comics, etc., notes Dan Saffer. In reality the best designers have a toolbox of options, picking and choosing methods for each project what makes sense for that particular project.

  • Visual Design

    Interface - Navigation - Info Design

    Beyond the Surface

  • Visual Design

    Interface - Navigation - Info Design

    Beyond the Surface

    You wouldnt say that computer engineering is only about the

    front-end

  • Visual - Graphic Design

    Interface - Navigation - Info Design

    Information Architecture - Interaction Design

    Functional Specs - Content Reqs

    User - Product - Biz Hypotheses & Objectives

    Underlying Tech - IP

    Design Goes Deeper Than You Think

  • Visual - Graphic Design

    Interface - Navigation - Info Design

    Information Architecture - Interaction Design

    Functional Specs - Content Reqs

    User - Product - Biz Hypotheses & Objectives

    Underlying Tech - IP

    Design Goes Deeper Than You Think

    Theres a full stack of design disciplines that create the user

    experience

  • We All Want to Hit this Sweet Spot

  • Repeatable Process to Great Design?

  • Startups dont repeatedly get

    through a whole cycle! (or really have a process)

  • Design Process for Startups?

    Startups Have to Bias Towards This

    End

  • Design Process for Startups?

    We aim to improve

    design skills on this

    end with low-cost, low-res methods

    We aim to improve

    design skills here through data &

    distribution

  • Design Process for Startups?

  • Lets Start with Empathy

  • Flare Out for Inspiration

  • Search for Human Values

  • What is Empathy?

    empathy: the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another

    you can think through the experience of another by understanding it completely

    you can feel what another is feeling by immersing yourself completely in an experience

  • Huh?

    Empathy is when you feel what the other person is feeling. You can mirror their expressions, their opinions, their hopes...

  • Why Empathy?

    to discover peoples explicit and implicit needs so that you can meet them through your designs

    Find meaning & stories Uncover latent needs The difference between what people say & do

  • Why Empathy?

    People care about their problems (or pleasures ;) not your F-ING solution

    - Dave McClure

  • Usability (how easy to use)

    How well do you know your user?

    Use (goals your customer wants to accomplish)

    Meaning (deep insights about the context of why?)

  • Startup Examples of Empathy?

  • How to Find Empathy?

    First lets start with who think your users are...

  • PersonasDraw the Person...

    Add real namesDescribe what they

    look like

    Traits...Demographics

    Age, Sex, LocationGeneralizable Attitudes

    & Characteristics

    Needs...What are their pain &

    pleasure points?Triggers?

    Goals...What do they want to accomplish? How do

    they succeed?

    http://luxr.posterous.com/http://luxr.posterous.com/

  • Do it now!

    Quickly break into teams you got 20 minutes!

    Write out as many personas as possible!

  • PersonasDraw the Person...

    Add real namesDescribe what they

    look like

    Traits...Demographics

    Age, Sex, LocationGeneralizable Attitudes

    & Characteristics

    Needs...What are their pain &

    pleasure points?Triggers?

    Goals...What do they want to accomplish? How do

    they succeed?

    http://luxr.posterous.com/http://luxr.posterous.com/

  • How would you validate those

    personas? When you talk to users do they accurately

    fit any of your personas?

    Which personas are most valuable for your businesses in the short & long term?

  • Now time to zoom out from your

    personas

  • Ecosystem Map

  • Ecosystem Map

  • Entrepreneurs Guide to Customer Development

  • Ecosystem Map

    Map out all the players in your ecosystem on Post-Its

    This could be BD relationships, competitors, platforms, channels

  • Ecosystem Map Connections

    Now start to place them into different parts of your business model

    Then draw relationships between each entity

    Draw solid lines for direct value and dotted lines for indirect value

  • Ecosystem Map Assumptions

    This map shows you your assumptions about each player, now lets list them out

    Then highlight your most riskiest assumptions (tech, market, team)

    Which relationships in the ecosystem do you have any leverage, potential for high impact, unique advantage?

  • Ecosystem Value & Growth Hypotheses Now circle relationships you want to focus

    on over the next 3 months to reduce risk

    Write unique value hypothesis statements for each player

    Write growth hypothesis statements for each player

  • Value hypothesisTests whether a product or service really delivers value to customers once theyre using it.

    Example: We believe that people like....[eg persona/ ecosystem partner] have a need for...[eg action/behavior]

    We know we will have created value if...[eg quantitative measurable outcome or qualitative observable outcome] which will contribute to our...[key performance indicator]

    http://www.startuplessonslearned.com/http://www.startuplessonslearned.com/

  • Growth hypothesisTests how new customers will discover a product or service eg from early adopters to mass adoption.

    Example: We believe that people like....[eg persona/ ecosystem partner] will want to share our product or service when...[eg use case with motivation/ability/triggers]

    We know we will be on track to grow if...[eg quantitative measurable outcome or qualitative observable outcome] which will contribute to our...[key performance indicator]

    http://www.startuplessonslearned.com/http://www.startuplessonslearned.com/

  • Test Your Hypotheses?

    How would you test these ecosystem hypotheses?

  • How to else find Empathy? (& validate you