50 ways to promote your photography business

63
WAYS TO PROMOTE YOUR PHOTOGRAPHY BUSINESS

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WAYS TO PROMOTE YOUR PHOTOGRAPHY BUSINESS

Is marketing important for photographers?

You bet it is! WAYS

SEOOffline PromotionFlipsnackSocial MediaNetworkingEmailAdvertisingOthers

CATEGORIES

SEO

1Use keyword targeting to get more traffic

2Optimize your website’sloading time

3Make your website mobile-friendly

4Keep adding fresh content on your blog

5Get backlinks

6Submit your studio location to Google Maps

7Get on Yellowpages.com, Yelp and Foursquare

8Give all your photos good alt attributes

OFFLINEPROMOTION

9Print out business cards and offer them to clients and acquaintances

10Go to local wedding fairs

11Build a relationshipwith your customers

12Surprise your clients

13Volunteer to shoot an event

14Differentiate your photography business

Through

15Create pricing guides

16Offer photo albums, both print and digital

17Make an online portfolio featuring your best shots

18Create a mini-ebook or guide for your clients

Using Social Media

19Post often on your Facebook page

20Tag your clients in pictures

21Link to your website

22Get into local Facebook groups for weddings, pregnancy, newborn moms etc.

23Create an Instagram profile

24Use Instagram hashtags

25Follow your clientson Instagram

26Follow your competitors’ followers

27Start a hashtag project

28Pin from your websiteon Pinterest

29Use your Pinterest as a resource for clients

30Always write photo descriptions on Pinterest

31Install a Pinterest sharing plugin on your site

32Start a Google+ page

33Start a LinkedIn page

34Encourage engagement

35Organize contests

36Try a social media automation software

Through Networking

37Engage with fellow photographers on photo communities

38Be active on Q&A sites like Quora

39 Submit your work to other photography websites/blogs

40Connect with local influencers

41Connect with professionals who can promote you

42Collaborate with other photographers on various projects

Through Email

43Build email lists

44Send newsletters

UsingAdvertising

45Offer discounts forless busy periods

46Online advertising – Social Media ads or Display Advertising

47Sponsored posts on Facebook/ Instagram

Others

48Make photo slideshows on Photosnack

49Make promotional videos

50Take advanced courses

You don’t have to do everything and try all ideas.

Just save this presentationso you can have it with youeverywhere!

No. 1 Digital Flipbook Maker

www.flipsnack.com