5 ways to raise, train and retain a social business army
DESCRIPTION
This was the backdrop for my session at Social Media Camp 2012. I outline a 5-step methodology for leaders in organizations who need help scaling and sustaining their social media efforts.TRANSCRIPT
five ways to raise train amp retaina social business army
joel marans | schnitzelboy
Every organization is faced with diminishing social business returns
Scale is the only way yoursquoll achievesocial business breakthroughs
What wersquoll cover today
Minimize risk for your organization
Maximize impact of your recruitment efforts
Mobilize your social business army
The Social Media ldquoSo-Whatrdquo
Whatrsquos in it for you
Whatrsquos in it forcustomers
Whatrsquos in it for your organization
Customers telling your story in their voice
Unprecedented access to your people
Build a credible personal brand
RECRUITMENTFocus on people who already get social versus trying to convert non-believers
When you have clear social guidelines
Puts your organization in a defensible position
Puts trust in employees
Dellrsquos SMaC U
BOOT CAMPClearly define what is (and isnrsquot) appropriate
- or your team will
SPECIAL OPSMatch the right person and their skills with
the right content AND social tools
Be clear on your social commanderrsquos intent
Mobilize your army to optimize your content
Facebook Blogs Reddit Stumbleupon LinkedIN
Create corporate relationships with SMEs
Leverage tools like Yammer to share internally
FRONT LINESGreat content is only great when people see it
Get it seen
Popluencetrade
Popularity
Influence+
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
Every organization is faced with diminishing social business returns
Scale is the only way yoursquoll achievesocial business breakthroughs
What wersquoll cover today
Minimize risk for your organization
Maximize impact of your recruitment efforts
Mobilize your social business army
The Social Media ldquoSo-Whatrdquo
Whatrsquos in it for you
Whatrsquos in it forcustomers
Whatrsquos in it for your organization
Customers telling your story in their voice
Unprecedented access to your people
Build a credible personal brand
RECRUITMENTFocus on people who already get social versus trying to convert non-believers
When you have clear social guidelines
Puts your organization in a defensible position
Puts trust in employees
Dellrsquos SMaC U
BOOT CAMPClearly define what is (and isnrsquot) appropriate
- or your team will
SPECIAL OPSMatch the right person and their skills with
the right content AND social tools
Be clear on your social commanderrsquos intent
Mobilize your army to optimize your content
Facebook Blogs Reddit Stumbleupon LinkedIN
Create corporate relationships with SMEs
Leverage tools like Yammer to share internally
FRONT LINESGreat content is only great when people see it
Get it seen
Popluencetrade
Popularity
Influence+
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
What wersquoll cover today
Minimize risk for your organization
Maximize impact of your recruitment efforts
Mobilize your social business army
The Social Media ldquoSo-Whatrdquo
Whatrsquos in it for you
Whatrsquos in it forcustomers
Whatrsquos in it for your organization
Customers telling your story in their voice
Unprecedented access to your people
Build a credible personal brand
RECRUITMENTFocus on people who already get social versus trying to convert non-believers
When you have clear social guidelines
Puts your organization in a defensible position
Puts trust in employees
Dellrsquos SMaC U
BOOT CAMPClearly define what is (and isnrsquot) appropriate
- or your team will
SPECIAL OPSMatch the right person and their skills with
the right content AND social tools
Be clear on your social commanderrsquos intent
Mobilize your army to optimize your content
Facebook Blogs Reddit Stumbleupon LinkedIN
Create corporate relationships with SMEs
Leverage tools like Yammer to share internally
FRONT LINESGreat content is only great when people see it
Get it seen
Popluencetrade
Popularity
Influence+
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
The Social Media ldquoSo-Whatrdquo
Whatrsquos in it for you
Whatrsquos in it forcustomers
Whatrsquos in it for your organization
Customers telling your story in their voice
Unprecedented access to your people
Build a credible personal brand
RECRUITMENTFocus on people who already get social versus trying to convert non-believers
When you have clear social guidelines
Puts your organization in a defensible position
Puts trust in employees
Dellrsquos SMaC U
BOOT CAMPClearly define what is (and isnrsquot) appropriate
- or your team will
SPECIAL OPSMatch the right person and their skills with
the right content AND social tools
Be clear on your social commanderrsquos intent
Mobilize your army to optimize your content
Facebook Blogs Reddit Stumbleupon LinkedIN
Create corporate relationships with SMEs
Leverage tools like Yammer to share internally
FRONT LINESGreat content is only great when people see it
Get it seen
Popluencetrade
Popularity
Influence+
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
RECRUITMENTFocus on people who already get social versus trying to convert non-believers
When you have clear social guidelines
Puts your organization in a defensible position
Puts trust in employees
Dellrsquos SMaC U
BOOT CAMPClearly define what is (and isnrsquot) appropriate
- or your team will
SPECIAL OPSMatch the right person and their skills with
the right content AND social tools
Be clear on your social commanderrsquos intent
Mobilize your army to optimize your content
Facebook Blogs Reddit Stumbleupon LinkedIN
Create corporate relationships with SMEs
Leverage tools like Yammer to share internally
FRONT LINESGreat content is only great when people see it
Get it seen
Popluencetrade
Popularity
Influence+
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
When you have clear social guidelines
Puts your organization in a defensible position
Puts trust in employees
Dellrsquos SMaC U
BOOT CAMPClearly define what is (and isnrsquot) appropriate
- or your team will
SPECIAL OPSMatch the right person and their skills with
the right content AND social tools
Be clear on your social commanderrsquos intent
Mobilize your army to optimize your content
Facebook Blogs Reddit Stumbleupon LinkedIN
Create corporate relationships with SMEs
Leverage tools like Yammer to share internally
FRONT LINESGreat content is only great when people see it
Get it seen
Popluencetrade
Popularity
Influence+
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
Dellrsquos SMaC U
BOOT CAMPClearly define what is (and isnrsquot) appropriate
- or your team will
SPECIAL OPSMatch the right person and their skills with
the right content AND social tools
Be clear on your social commanderrsquos intent
Mobilize your army to optimize your content
Facebook Blogs Reddit Stumbleupon LinkedIN
Create corporate relationships with SMEs
Leverage tools like Yammer to share internally
FRONT LINESGreat content is only great when people see it
Get it seen
Popluencetrade
Popularity
Influence+
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
BOOT CAMPClearly define what is (and isnrsquot) appropriate
- or your team will
SPECIAL OPSMatch the right person and their skills with
the right content AND social tools
Be clear on your social commanderrsquos intent
Mobilize your army to optimize your content
Facebook Blogs Reddit Stumbleupon LinkedIN
Create corporate relationships with SMEs
Leverage tools like Yammer to share internally
FRONT LINESGreat content is only great when people see it
Get it seen
Popluencetrade
Popularity
Influence+
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
SPECIAL OPSMatch the right person and their skills with
the right content AND social tools
Be clear on your social commanderrsquos intent
Mobilize your army to optimize your content
Facebook Blogs Reddit Stumbleupon LinkedIN
Create corporate relationships with SMEs
Leverage tools like Yammer to share internally
FRONT LINESGreat content is only great when people see it
Get it seen
Popluencetrade
Popularity
Influence+
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
Be clear on your social commanderrsquos intent
Mobilize your army to optimize your content
Facebook Blogs Reddit Stumbleupon LinkedIN
Create corporate relationships with SMEs
Leverage tools like Yammer to share internally
FRONT LINESGreat content is only great when people see it
Get it seen
Popluencetrade
Popularity
Influence+
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
Mobilize your army to optimize your content
Facebook Blogs Reddit Stumbleupon LinkedIN
Create corporate relationships with SMEs
Leverage tools like Yammer to share internally
FRONT LINESGreat content is only great when people see it
Get it seen
Popluencetrade
Popularity
Influence+
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
FRONT LINESGreat content is only great when people see it
Get it seen
Popluencetrade
Popularity
Influence+
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
Popluencetrade
Popularity
Influence+
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
POPLUENCEtradePopularity measures (40)+Influence measures (60)xWeighting
= Score out of 100
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
Celebrate wins
Words of peers are stronger than anyone else
Generate case studies you can share
Create a reporting scorecard unique for your biz
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
CELEBRATION
Celebrate small social winsThey get you closer to winning the war
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
What we covered (and your action items)
Minimize risk for your organization
Implement guidelines (find me schnitzelboy for template)
Maximize impact of your recruitment efforts
Enlist the right people by focusing on believers first
Mobilize your social business army
State your (social) commanderrsquos intent measure amp share successes - including yours
Practical tactical ideas for your social business
Connect with me schnitzelboy
Practical tactical ideas for your social business
Connect with me schnitzelboy