5 Ways to Improve Your Email Open

Rates by 300%

Biggest Challenge?

● Spinning magic in your subject line in less than 50 characters is the biggest challenge in email marketing.

● Everything in the digital space revolves around users and their behavior.

● So it is imperative to understand who they are and what makes them tick (and click).

Test, Analyze, Learn and Implement

At Niswey, we are in the quest of data-driven marketing, we never stop ● Testing● Analyzing● Learning ● Implementing

And because of this agile approach, we’ve improved our email open rates by 300%.

Staying true to the content of the email while you try to come up with catchy subject lines, as misleading lines may end up getting you more unsubscriptions than opens.

Examples:

● Learn Tricks to Create Interactive

Videos Using HTML5

● How to Make Everyone in Your

Team Think UX

As opposed to:

● Use HTML5 to Create Interactive

Videos

● UX Training to Make Everyone in

Your Team Think UX

Add Value to Subject Line

Avoid subject lines that create a sense of urgency

Phrases like last chance, limited availability, final opportunity and so on, don’t really work for anymore. These lines create a false sense of urgency with no real need to act.

Examples:

● Last Chance to Sign up for Our Power Yoga Workshop● Final Opportunity to Get 80% Discount in Our Bumper Sale!

Addressing your users in subjects and personalizing the content really works like magic.

Example:

● Adam, Here’s How You Can Sell to Millennials

Personalizing the subject lines

Open- ended questions make a simple thing sound more personal.

Examples:

● Adam, Are You Finding It Difficult to Sell to the Millennials?

● Susan, Have You Signed up for Our Innovation Thinking Workshop Yet?

Open-ended questions are more engaging

To connect with your target audience, pick out a few keywords from the email

content. Spin them into a catchy subject line that resonates with your audience.

Examples:

● How to Acquire 8 Million Users with ZERO Marketing Budget

● Business, Luck and Success – Are They Correlated? Join This Webinar to Find Out!

Use simple yet relatable keywords in your subject

No audience is sameso keep testing to figure out

what works best for your audience.