5 ways to improve your business website with better web content

16
T M

Upload: ken-bradford

Post on 14-Feb-2017

46 views

Category:

Small Business & Entrepreneurship


0 download

TRANSCRIPT

Page 1: 5 Ways to Improve Your Business Website with Better Web Content

TM

Page 2: 5 Ways to Improve Your Business Website with Better Web Content

1. Website content must be easy to scan.

Numbered lists,charts and bullet points are very important.

Page 3: 5 Ways to Improve Your Business Website with Better Web Content

2. Website content must be clear and simple.

Long blocks of complex or compound information can be intimidating.

Page 4: 5 Ways to Improve Your Business Website with Better Web Content

3. Break up long areas of text with headings & sub-headings.

Large areas of text will result in a bad user experience.

Page 5: 5 Ways to Improve Your Business Website with Better Web Content

4. Avoid the fluff & jargon.

You must give people what they are looking for, quickly.

Page 6: 5 Ways to Improve Your Business Website with Better Web Content

5. Web content must speak to your customers.

You must always remember that your website is not a formal corporate report.

Page 7: 5 Ways to Improve Your Business Website with Better Web Content

Your business website is a direct reflection of your business and may be the only impression left with potential customers who do a lot of business online.

Page 8: 5 Ways to Improve Your Business Website with Better Web Content

Your business website must be designed by a professional website designer and not be a DIY project.

Page 9: 5 Ways to Improve Your Business Website with Better Web Content

Trying to design your own business website will probably have the same results as the time I tried to tile my own bathroom.

It It

wasn't wasn't

pretty!pretty!

Page 10: 5 Ways to Improve Your Business Website with Better Web Content

Let me save you from the DIY website project.

Page 11: 5 Ways to Improve Your Business Website with Better Web Content

15 years experience in business web design.

Background in marketing, understands the importance and concept of identifying, evaluating and appealing to a target market .

Understands how Javascript interacts with HTML and CSS to create three layers of web design.

Ken Bradford ~ Web Designer ~ Visual Designer ~ Social Media Manager

Outstanding proficiency in search engine optimization techniques.

Strong expertise in digital photography and graphics.

Team player with good communication skills.

webdesignbyken.wordpress.com

Page 12: 5 Ways to Improve Your Business Website with Better Web Content

Your web design must focus on the needs of your audience and major search engines.

Search engines must be able to totally understand what your website is about and customers must be able to find what they are looking for very quickly.

Page 13: 5 Ways to Improve Your Business Website with Better Web Content

Some web design companies will try to sell you two different business websites – one designed for a PC and the other designed to be mobile-friendly. I do it all in one website design and major search engines prefer that.

Page 14: 5 Ways to Improve Your Business Website with Better Web Content

I make the entire process extremely easy and affordable.

webdesignbyken.wordpress.com

Page 15: 5 Ways to Improve Your Business Website with Better Web Content
Page 16: 5 Ways to Improve Your Business Website with Better Web Content