5 ways to get more used car leads from your classified ad posting strategy
DESCRIPTION
Posting used inventory on free classified websites is one of the best ways to generate a high amount of used car leads at a low cost. Many dealers are currently posting or have posted their cars on free classified sites. Yet many are generating only a small fraction of the leads they could with a more effective strategy. In this webinar you will learn secrets to boost the amount of ad views and leads from free classified ad postings. In addition, we will cover the following topics: The most effective times to post How to price your vehicles to obtain the most phone calls and emails Ways to prevent your ads from being "Ghosted"TRANSCRIPT
5 Ways to Get More Used Car Leads
From Your Classified Ad Posting
Strategy
Craig Creuziger
Manager, Business
Development Center
Presenter
Craig Creuziger
Manager, Business Development Center
Office: (303) 228-2383
KPA Survey Results
What is the main reason you are using online
classified ads
32%
21%
26%
16%
5% Lowest cost per leadcompared to other leadgenerators
We want to have all digitalmarketing channelscovered
Online classified ads arevery effective to cover localmarketing
More visitors thanautotrader.com andcars.com combined
Not using online classifiedads
What is your biggest challenge with online
classified ads
18%
9%
18% 27%
18%
9% Techical issues such as ghosting (ads don’t show up), flagged ads, blocked IPs
Too much effort requiredscheduling postings evenlyduring the day and week
Too much effort required tocreate effective ads includingimages and vehicle details
Personnel / it takes way toomuch time for me to do it myself
Lack of tracking and analyticstools through lead reports, adviews, notifications, etcetera
Archiving: get a lot of calls onold postings
Free Classified Websites
Why do Free classified web sites become
popular destinations?
• FREE for all users
• Community regulated
• Do almost anything at no cost
• Everyone can participate
• Find all different types of products and services
Free Classified Websites
Why do Automotive Dealers need to advertise on FREE classified web sites?
FREE advertising!!!!
More visitors than paid automotive classified sites (Autotrader.com & Cars.com)
Target all types of customers – converting shoppers into buyers
Free Classified Websites
Statistics on paid and FREE classified websites
What’s the Problem?
• Inefficient Process
• Flagging
• Ghosting
• Blocking
Key #1
Don’t post
all your
inventory at
one time.
Key #2
Switch up
posting efforts
by using
different IP
addresses
Key # 3
Post during
the most
optimal days
and times
Key # 4
Boost views
by creating
more
effective ads
Key # 5
Utilize automated
posting software
Great Reporting Tools
Live Market Activity Monitor Software
Instant notification of leads