LANDING PAGE OPTIMIZATION

Best Practices to Lift ConversionCONVERSION OPTIMIZATION PRESENTATION

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A landing page exists to convert site traffic into sales prospects.

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You have 4 seconds to get a customer’s attention, and hold it.

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THE KEY TO 4-SECOND SUCCESS

Messaging that resonates with the customer.

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THE WAY TO ACHIEVE IT:

Testing messaging and designs, so you can optimize landing pages effectively.

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Landing pages are the most vulnerable to customer

abandonment.

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Only 3% of visitors make a purchase.

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Testing + optimizing landing pages helps you get beyond 3%

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Test your messaging in a

controlled environment: Immediately

prove ROI.

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There are 5 best practices to help you optimize a landing page.

5

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There are 5 best practices to help you optimize a landing page.

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Choose one simple page with a clear call-to-action

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Focus on one metric, such as click-through or conversion rate.

There are 5 best practices to help you optimize a landing page.

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Have a sense of your baseline.

There are 5 best practices to help you optimize a landing page.

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Determine which page elements to test.

There are 5 best practices to help you optimize a landing page.

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Develop a hypothesis.

There are 5 best practices to help you optimize a landing page.

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