5 tips for killer website copy.

By Splash Copywriters

www.splashcopywriters.co.uk

The key to creating powerful copy that sells is to understand human psychology.

Why do we act the way we do?Why do we buy things?Why do we say ‘yes’?

Here are 5 concepts to understand…

1. We’re intellectually lazy.

People tend to gloss over copy that contains any sort of problem.

For that reason, business copy should be created with everyday language that’s easy to understand.

2. What meets our eyes first?

We place a lot of importance on what we see first. That means your headlines have to be spot on.

And make sure you get your main points across quickly.

3. Be original.

Not only will duplicated website copy give you an SEO nightmare, but it’s not going to be good for business.

Readers are more perceptive than you think.

4. We remember bad experiences.

Strive as you might to create the perfect website with amazing images and powerful copy, if you make a mistake, people will notice. And remember.

Take time to check your website thoroughly.

5. Keep it simple.

Using as few words as possible means that your readers will get a smoother, slicker experience.

Keep your business website straightforward.

Splash Copywriters are experienced, creative copywriters who have written for some of the UK’s biggest companies.

We know how to write words that work, so if you think we can help you in any way, get in touch.

Call Matt on 07812 581 297 or take a look at our website:

www.splashcopywriters.co.uk