5 timesaving tools for managing the overwhelming world of social media

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This presentation covers five key components for tackling any social media marketing challenge for businesses, organizations and associations of all sizes.

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  • 1.1 5 Timesaving Tools for Managing the Overwhelming World of Social Media Kim Higdon, Social Media and Content Marketing Manager Off Madison Ave

2. 2 Why does social media feel so overwhelming? 3. 3 Because it is overwhelming. 4. 4 Facebook stores 600 terabytes of data, daily. Source: Facebook, 2014 5. 5 Thats a lot of cat videos. In fact, thats roughly 629,145,600 cat videos. Every. Single. Day. 6. 6 People are exposed to anywhere from 1,500 to 15,000 pieces of content on Facebook every day. Source: TechCrunch 7. 7 8. 8 So yeah, its a little overwhelming. 9. 9 How do you compete for attention? 10. 10 Facebook Algorithms Helps users navigate the overcrowded platform. Its a matter of volume. Paid efforts can help to combat this, but there is still a great opportunity for organic efforts to be hugely effective. 11. 11 There are tools that the biggest brands in the world use for managing this world, every day. 12. 12 And youre about to gain access to the exact same intelligence. 13. 13 There are 5 core tools at your disposal for managing the overwhelming world of social media. 14. 14 Presentation Handout Looking for a digital copy? http://bit.ly/AzSAE_Handout 15. 15 5 Social Media Tools: 1.) Network selectivity. 16. 16 1.) Network Selectivity. You dont have to be everywhere. Dont just have a presence, but be present. Its better to have a solid strategy on fewer networks than a scattered, abandoned or misused presence on many. Scale up as you become more efficient. Some networks are active, some are passive but all require some amount of time to manage. 17. 17 1.) Network Selectivity. Basic uses of each of the top networks: Facebook Visual, links, contests, voting, groups, custom applications Twitter Flat environment, transparent, fast-paced, links and images. LinkedIn Recruiting, networking with other professionals, thought leadership, blogging and content marketing. Pinterest Brand-focused, products, lifestyle for sharing images. YouTube Video only for showcasing products, events or interviews. Instagram Behind-the-scenes, visual medium with younger demographic. SlideShare Thought leadership and information sharing with media- rich presentations and documents. 18. 18 1.) Network Selectivity. Basic demographics of each of the top networks: Facebook 71% of adults use Facebook Twitter 19% of adults use Twitter, predominantly men, 18-49 LinkedIn 22% of adults use LinkedIn, college graduates and higher income earners Pinterest 21% of adults use Pinterest, predominantly female YouTube Evenly split between male and female, 18-29 age range Instagram 17% of adults use Instagram, younger demographic, urban dwellers Source: Pew Research 19. 19 1.) Network Selectivity. Ask yourself three questions. 1. Is this right for our audience? 2. Can I legitimately support this effort with content? (Do I have content to play in this sandbox for all eternity?) 3. Do I know what success looks like for this channel? 20. 20 5 Social Media Tools: 1.) Network selectivity. 2.) Plan your content. 21. 21 2.) Plan your content. Spend a couple of hours mapping out the types of content to be shared throughout a specific time period. Tie in events calendars, promotions calendars, email newsletter sends, etc. These calendars help to uncover gaps, opportunities and give you a global view of the information being shared across platforms. 22. 22 2.) Plan your content. Content types can include: Promotions Questions or surveys Inspirational quotes Videos Images Trivia Facts Infographics Stories 23. 23 5 Social Media Tools: 1.) Network selectivity. 2.) Plan your content. 3.) Automate what you can. 24. 24 3.) Automate what you can. Understand when to automate and when to engage Choose your tools for automation Find your ideal automation schedule Create ways to stay tuned in to the conversation Be aware of whats been automated for just in case scenarios 25. 25 3.) Automate what you can. Publishing and scheduling tools Automatic feeds The more you automate, the more you sacrifice quality or functionality 26. 26 5 Social Media Tools: 1.) Network selectivity. 2.) Plan your content. 3.) Automate what you can. 4.) Curate and source effectively. 27. 27 4.) Curate and source effectively. Content should come from a variety of sources to help build credibility Find 5 influencers who you can regularly share content from News outlets Members companies People Follow their Page and use the Pages Feed on Facebook to stay on top of their content Use Klout to help the types of content your networks want to be seeing from you 28. 28 4.) Curate and source effectively. Spread the responsibility for content creation amongst members, chapters, departments, locations, etc. Create a richer experience for the audience by sourcing content ideas from a broader pool within your organizations. 29. 29 5 Social Media Tools: 1.) Network selectivity. 2.) Plan your content. 3.) Automate what you can. 4.) Curate and source effectively. 5.) Measure, monitor and optimize. 30. 30 5.) Measure, monitor and optimize. Monitoring can help you to uncover content ideas, inspiration, common questions that you can address through content http://www.Search.Twitter.com Quora.com Yahoo Answers Measure to understand which efforts worked better than others so you can optimize and shift strategy if needed. 31. 31 5.) Measure, monitor and optimize. Understand your marketing objectives and align them with what you can expect to see from social media efforts. Example: Engage audiences on Facebook. Set benchmark KPIs so you dont have to reinvent the wheel every time. Example: Engagement rate of Facebook audience (number of interactions/audience size) Understand where you can pull these numbers Facebook Insights Google Analytics Wordpress analytics plugins 32. 32 You thought these tools would be easy, didnt you? 33. 33 The previous tools truly are the framework for social media success. 34. 34 Questions? 35. 35 Kim Higdon Social Media and Content Marketing Manager Off Madison Ave Kim.higdon@offmadisonave.com Twitter.com/Kim_Higdon Looking for information about Off Madison Ave? http://bit.ly/AzSAE_Flier 36. 36 Resources http://www.pewinternet.org/2013/12/30/social-media-update-2013/ http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ http://www.youtube.com/yt/advertise/why-it-works.html https://code.facebook.com/posts/229861827208629/scaling-the-facebook-data- warehouse-to-300-pb/ http://techcrunch.com/2014/04/03/the-filtered-feed-problem/

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