5 things we can learn from the new york times’ instagram
TRANSCRIPT
According to Pew Research Center’s data,
only 2 out of 10 American adults get their
news from print newspaper.
Hand-held, cyber platforms, including
social media, have been the key players in
changing how we consume news. The
question is, in what ways must we change
in order to reach this demographic?
We did a bit of Instagram stalking (and
research) and found that the New York
Times’ Instagram (@nytimes) practices
many strategies in which we can all
learn from. Check out 5 tips we can
learn from New York Times’ Instagram
for better audience development on
Instagram:
A research study suggests that if your
target audience is within the majority
of the age bracket of Instagram users,
you should incorporate Instagram as
part of your marketing strategy.
We can see from the data of Simply Measured the various content types that
were posted by the NY Times. Posts related to ‘Travel’ top the list. With posts
related to the ‘Election’ as the second.
You should start
analysing what type of
content your audience
engage the most.
Simply create a chart and
analyze which types of
posts received the best
engagement. You can use
this data to re-evaluate
for future purposes.
There are generally 3 types of hashtags which make
your posts searchable by users worldwide.
Brand and campaign specific hashtags for your
own business.
Trending hashtag that is very popular at a
specific time.
Content hashtags are those you use in your
posts that are not branded and not used to
define your business or marketing objectives.
Make sure the photos you post
are high quality and that your
giving readers a detailed story,
something to ignite their interest.
It is important to tag those who played
a part in the story you are
communicating like photographers,
journalists among others. It provides a
more descriptive story and allows the
viewer to become a part of it.
Ingrid Griffin, Internet Marketing Consultant.
Blue Dress® Marketing, an Internet
Marketing Company headquartered in
Knoxville, TN. Internet Marketing Developed,
Implemented and Managed to Full Circle!
Organic Internet Search Engine Guru. Turn
Key Internet Optimization Programs Placing
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