5 things everyone should know about

Mobile UX

Frankie Madden@frankiemadden @stamfordux

Mobile stats

57% of Aussies have smartphones

15% of Aussie homes have tablets

http://www.nielsen.com/au/en/news-insights/press-room/2012/australia_s-multi-screen-report-for-q1--2012-shows-television-vi.html

http://www.smartcompany.com.au/information-technology/049727-57-of-australians-have-smartphones-adoption-rates-outpace-the-us-and-europe.html

56.9% Android30.5% iOS

http://www.cnet.com.au/android-clear-mobile-os-leader-in-australia-339340792.htm

Mobile stats

1: TIPUnderstand context of use

1: TIPUnderstand context of use

1: TIPUnderstand context of use

1: TIPUnderstand context of use

2: TIP Consider all channels

3: TIPAn app isn’t always the answer

10

3: TIPAn app isn’t always the answer

4: TIP Start simple

4: TIP Start simple

4: TIP Start simple

5: TIP Test test test

1: Understand context of use

2. Consider all channels

3. An app isn't always the answer

4. Start simple5. Test test test

Frankie’s top 5 Mobile UX tips

Frankie Madden@frankiemadden @stamfordux