5 Things Every Marketer Should Know When Planning 2013 Marketing Budgets

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Industry experts Gord Hotchkiss, CSO at Mediative, and Bill Barnes, VP Business Development at Mediative, answer 5 key questions every digital marketer struggles with when launching an effective digital marketing program. Get answers to questions such as: - How much traffic can I really get from search? - What is the best return I can expect on my digital marketing investment? - How effective is my digital marketing campaign? - What areas should I be focusing on first? - What will it take to become a best in class digital marketer? For the on-demand version of the webinar, visit: http://results.mediative.ca/digital-expert-series_5_Things_To_Know_Webinar.html

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  • 1. 5 Things Every Marketer Should Know WhenPlanning 2013 Marketing BudgetsSeptember 5, 2012 mediative.com

2. TODAYS SPEAKERS Gord Hotchkiss CSO, Mediative gord.hotchkiss@mediative.ca Bill Barnes VP Business Development, Mediative bill.barnes@mediative.caSeptember, 2012 Mediative.com 3. ENGAGE WITH US ON TWITTER #MediativeWebinar Following the webinar, you will receive our Digital MarketingAcceleration Program (DMAP) Success Kit 4. AGENDA1. THE SECRET SAUCE2. HOW MUCH TRAFFIC CAN I REALLY GET FROM SEARCH?3. WHAT IS THE BEST RETURN I CAN EXPECT ON MY DIGITAL MARKETING INVESTMENT?4. HOW EFFECTIVE IS MY DIGITAL MARKETING CAMPAIGN?5WHAT AREAS SHOULD I BE FOCUSING ON FIRST?6WHAT WILL IT TAKE TO BECOME A BEST IN CLASS DIGITAL MARKETER?7DIGITAL MARKETING ACCELERATION PROGRAM - DMAP 5. The Secret Sauce1. 8 Years of Research into Online Behaviors2. Best Practice Benchmarks & Maturity Models3. Deep Expertise in all Digital Marketing4. Proven Continuous Improvement Best Practices5. Experience with Transforming Organizations6. Best in Class Technology Partners7. Robust Modeling and Forecasting 6. THE SECRET SAUCE Deep Marketing Expertise Revolutionary Technology Robust Methodology 7. 5 THINGS YOU SHOULD KNOW WHENPLANNING YOUR 2013 MARKETING BUDGET 8. #1 - HOW MUCH ! "#$%() "*+ ,- (! . . *",/%012(&&& ###$ %TRAFFIC & ###$ !CAN I &"###$& ###$ REALLY GET###$FROM!%###$! ! ###$SEARCH? ! "###$( ) *+,-. +$ /0) 1+$ . +$ 2 /0) 1+$ 5$ 34/0) 1+$ 367++$ /0) 1+$8597$ /0) 1+$ +$8-:; 57+$ < 0+. 0$ .=>0+. ?+?$ 9. #2 - WHAT ISTHE BESTRETURN ON MYDIGITALMARKETINGINVESTMENT? 10. #3 - HOWEFFECTIVE IS MYDIGITALMARKETINGCAMPAIGN? 11. #4 - WHATAREAS SHOULDI BE FOCUSING ONFIRST? 12. #5 - WHATCompetitor 1WILL IT TAKE TO Competitor 2BECOME ACompetitor 3BEST IN CLASS Competitor 4DIGITAL Your BusinessMARKETER? 13. DMAP DIGITAL MARKETING ACCELERATION PROGRAM 14. WHAT IS DMAP?DMAP is a strategic digitalmarketing consultingpackage that will removebuying hurdles from peoplealready trying to buy fromyou and expand marketingopportunities to drive morebuyers to your business. 15. WHAT IS DMAP?01. Identifies where themarketer is currently02. Three phases ofimprovement: Repair Build Optimize 16. WHAT ARE THE BENEFITS OF DMAP?1 3Quantify existing digital A deeper understandingopportunities of your customer buyingbehaviour Know your current share of market Identify key players in the Answer the question: How do I getpurchase decision the best return on my marketing investment?2 Instantly actionablerecommendations Increase high quality digital traffic immediately4A digital marketing plan that maps out short & long term needsTimelinesEstimated resource forecastsStep by step guides16 17. DMAP FEATURES Opportunity Analysis Customer Persona Maps ROI Model Forecasts 5 Stage Digital Playbook Repair Competitive & Industry SEO, PPC, MobileBenchmarkingOpportunity Profiles Digital Effectiveness Action Plan for High PriorityBuildIndex Audit Improvements Sales Process Mapping On-site Workshop Optimize 18. Define your opportunity Measure Your Current Capabilities Analyze and Understand Your Customer Plan Your Strategy 19. CONTACT ONE OF OUR DIGITAL EXPERTSTODAY TO LEARN MORE ABOUT DMAPmediative.com/facebook mediative.com/linkedinmediative.com/twittermediative.com/youtubemediative.com/googleplus mediative.com/contact 20. TODAYS SPEAKERS Gord Hotchkiss CSO, Mediative gord.hotchkiss@mediative.ca Bill Barnes VP Business Development, Mediative bill.barnes@mediative.caSeptember, 2012 Mediative.com