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Whats Next?@kyleplacy #mixwest14

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Whats Next?@kyleplacy #mixwest14

Whats Now?@kyleplacy #mixwest14

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Ginni RomettyCEO, IBMWhat you will see with rapid data and social sharing is the death of the average and the era of you.

Businesses will be able to truly serve the individual.@kyleplacy #mixwest14

MomentsMatterone.@kyleplacy #mixwest14

@kyleplacy #mixwest14

Rise ofMobilitytwo.@kyleplacy #mixwest14

@kyleplacy #mixwest14

@kyleplacy #mixwest14Mobile Penetration (Total Population)

Smartphone Penetration Total PopulationWe also know that mobile email open rates are growing exponentially. 14

Smartphone massive growth potential with only 30% of total market.Mary Meekers 2014 Internet Trends Report@kyleplacy #mixwest14

Out of the 74% of Japanese consumers intending to upgrade their phoneJapan Consumer Insights Report 2014, ExactTarget Marketing Cloud@kyleplacy #mixwest14

99.5% will be upgrading to a smartphone.2014 Japan Consumer Insights Report, ExactTarget Marketing Cloud@kyleplacy #mixwest14

Activities used on Smartphone (last 7 days)@kyleplacy #mixwest14

Content isMobile@kyleplacy #mixwest14

91% of consumers indicated that access to content across all devices was important.2014 Mobile Behavior Report, ExactTarget Marketing Cloud @kyleplacy #mixwest14

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@kyleplacy #mixwest14

Commerce is Mobile@kyleplacy #mixwest14

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@kyleplacy #ETFOM

@kyleplacy #mixwest14

Last mile project how do you innovate around the delivery point. 25

83% of US Consumers research products while in-store on their mobile phone.Googles Our Mobile Planet Report@kyleplacy #mixwest14

@kyleplacy #mixwest14

Personalization & Automation of Brandthree.@kyleplacy #mixwest14

41% of consumers buy more from brands who send personalized emails based on past buying behaviors.Return Path@kyleplacy #mixwest14

12-25% increase in sales if the transactional message includes personalized product recommendations.ExactTarget Marketing Cloud@kyleplacy #mixwest14

@kyleplacy #mixwest14

@kyleplacy #mixwest14

CollaborativeEconomyfour.@kyleplacy #mixwest14

@kyleplacy #mixwest14Phases of Internet Sharing

Phases of Internet Sharing

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An economic model where creation, ownership and access are shared between people and corporations.

@kyleplacy

@kyleplacy #mixwest14

Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars.

Uber enables P2P transportation largest investor is Google $258m

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@kyleplacy #mixwest14

$270K hit

But whats the impact?

Its quite severe.

It means that customers can buy once and share many times among each other reducing the need to buy again

SharesBrowse the FAQ page of any of the most popular car sharing service websites and you'll see answers that range from 6 - 20 vehicles. The UC study came up with the most authoritative number to date: between 9-13 vehicles shed for every carsharing vehicle in the fleet. Of those, 4-6 vehicles were eliminated as a direct result of joining carsharing and the remainder were avoided/not purchased as a result of membership.

But also loansInsuranceGas

Im sure some economists could show this could be over a million dollars of ecosystem impact

Thats just 1 car

What about 100

What about 100million?

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Collaborative Economy TakeawaysPeople are empowered to get what they need from each other. The crowd is becoming like a company bypassing inefficient corporationsBusinessesmust use these same tools and strategies to regain relevance. This requires a massive shift in business models.As a result, companies are resilient: connected, empowering others, efficient, and profitable.

@kyleplacy #mixwest14

ConnectedProductsfive.@kyleplacy

Sensor use is rising rapidly at +34% Y/Y growth.Mary Meekers 2014 Internet Trends Report@kyleplacy #mixwest14

8 Billion units were shipped in 2013.Mary Meekers 2014 Internet Trends Report@kyleplacy #mixwest14

Data equalsRelevance

Data beatsOpinions

We must move from numbers keeping score to numbers that drive better actions.David WalmsleyHead of MultichannelMarks & Spencer@kyleplacy #mixwest14

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