5 TECHNIQUES TOP BLOGGERS USE TO WRITE

SUCCESSFUL BLOG POSTS

Far too many quality pieces of content end up

getting buried under pages after pages on Google.

Only a small minority of these crafty articles end up

being successful.

The pieces that ended up generating social shares

all shared a specific set of features.

1. USE A LARGER FONT SIZE

Using Backlinko.com

as an example, we

notice that their font-

size is at least 16px.

As compared to other

conventional blogs,

Backlinko’s font size is

significantly larger.

Theoretically, a larger font size

provides users with an

immersive reading

experience.

It draws their attention and

limits their focus to the site’s

content.

1. USE A LARGER FONT SIZE

A line taken from Daily Blog Tips.

Daniel Scocco, renowned owner of

Daily Blog Tips, increased his

blog’s font-size from 12px to 13px

and experienced a decrease in his

site’s bounce rate.

2. ONLY USE SHORT PARAGRAPHS

Brian Dean, owner of

Backlinko, abuses the

use of short

paragraphs.

This technique makes

your points sharper

and more concise,

making it a lot more

enjoyable to read.

A paragraph taken from Backlinko.com

2. ONLY USE SHORT PARAGRAPHS

Don’t.

Do. This.

EVER.

3. BE MORE GENEROUS WITH BOLDS

Bolds are heavily

under-utilized.

Everyone has the

habit of skimming

through an article

before reading it.Bolding important points will

encourage your user to stay on

the page, as opposed to having

every single sentence uniformed.

A paragraph taken from convince&convert

4. INJECT POSITIVE EMOTIONS WITH BRACKETS

Brackets can be used

to insert humorous

comments,

expressions, and

emotions.

It gives you the ability

to control your

audience’s reactions.

Two paragraphs taken from Backlinko.

5. USE DOTS TO CREATE SUSPENSE

Dots prepare your

audience for your

article’s punch-line.

It makes your audience

become increasingly

curious about what your

next sentence is going to

be.It’s a subtle effect, but incredibly

potent.

FINAL THOUGHTS

As writers, we’re so much more than just

keyboard mashers. We’re intelligible

individuals who translate meaningful

thoughts into professional text.

Essentially, we’re designers for words. We

need to start acting that way.

Read the full article at

ZOOM Articles’ blog!