5 tactics to improve your facebook profile and spike the traffic

Download 5 Tactics to Improve Your Facebook Profile and Spike the Traffic

Post on 01-Sep-2014

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#1 thing you need to know before starting Facebook marketing; how to make your visitors interact with you; are Facebook fans the same people who subscribe to your newsletter; how to keep a 1st time visitor on your page with a video

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  • 5Tactics to Improve Your Facebook Profile and Grow Your FansAre You Having Trouble Finding Fans on Facebook?
  • Tactic #1 Know your audience
    Tactic #2 Design a campaign tailored to your audience
    Tactic #3 Make your page interactive, helpful and fun
    Tactic #4 Provide consistency: make this Facebook campaign part of your overall marketing strategy
    Tactic #5 Drive traffic to your page
    Learn more at www.avenuesocial.com
  • #1 Know Your Audience
    Who are those people more likely than most to become your customers?
    age
    location
    occupation
    gender
    interests
    Learn more at www.avenuesocial.com
  • #2 Design a Campaign Tailored to Your Audience
    Even if your audience are people in their 40s, remember that Facebooks audience, however, skews toward a younger demographic, with an estimated 63% of members between 13-34, according to InsideFacebook.com.
    Learn more at www.avenuesocial.com
  • TIP: Adjust your campaign to reach for the younger people.
    Learn more at www.avenuesocial.com
  • Example of a Targeted Facebook Campaign
    Its summer time for a home repair projects. Ace Hardware launched a Facebook campaign for the home owners who are interested in home repair.
    The page offers educational tips for home owners like painting tips with a link to Aces site new home check-list video tip on driving nails with an auto-hammerlink to the specials at your local Ace.
    Learn more at www.avenuesocial.com
  • Tactic #3 Make your page interactive, helpful and fun
    Make a Compelling
    Welcome Video:
    Youll increase your conversion rate from visitors to fans.
    Learn more at www.avenuesocial.com
  • Fan page of Steve Spangler, the Science Guy! After watching his video, you cant help but want to join!
    Learn more at www.avenuesocial.com
  • How-to:
    Create an attractive landing tab(canvas page) witha videothat explains exactly:
    what your fan page is about,
    who its for and
    why they should become members.
    Learn more at www.avenuesocial.com
  • TIP: If your business is local, you can build an interactive Facebook map, encouraging connections between fans and your local sales reps.
    Learn more at www.avenuesocial.com
  • Example of a Fun Interactive Page
    Heres the page we created for Heineken beer Thanksgiving campaign. The campaign was tailored to party planning. The special party planner application would let you manage guest list; menu and even a playlist.
    A GPS based feature would help you to locate the cab nearest to your location.
    Finally you could download festive Thanksgiving Heineken wall papers to your desktop, mobile and iPad.This interactive fan page gained over 1 million fans within 24 hours.
    Learn more at www.avenuesocial.com
  • As your fans grow you must keep the conversation going on a daily basis
    Make daily wall posts that would speed up the sales:
    share the coupons;
    announce events;
    answer peoples questions;
    keep away spammers.
    Learn more at www.avenuesocial.com
  • TIP:
    Nearly two-thirds of consumers say they want brands to offer them discounts online. In fact, the first reason they gave for friending a brand was "I hoped to get discounts.
    (Survey Made by Ad Age/IpsosSays Most Seek Discounts; Facebook Is Preferred Digital Platform, adage.com, Feb 27 2011).
    Learn more at www.avenuesocial.com
  • #4 Provide Consistency:
    Make Your Facebook Campaign Part of Your Overall Marketing Strategy
    Learn more at www.avenuesocial.com
  • Statistics:
    40% of followers dont subscribe to the email newsletter and 60% arent fans
    50% of fans dont subscribe to the email newsletter and only 5% are followers
    (Online Marketing: Focusing on the And Instead of the Or, shaydigital.com, Aug 31 2009)
    Learn more at www.avenuesocial.com
  • Invite your subscribers to join you on FB
    Be sure to have theFacebook logo/badge appear in your HTML newsletters. Instead of the usual Join our Fan Page,
    say something creative like Write on our Facebook wall,or Join our Facebook community, or Come add your photo to our Facebook group.
    (SocialMediaExaminer.com)
    Learn more at www.avenuesocial.com
  • #5 Drive traffic to your page
    With targeted Facebook Ads
    Facebook enables you to choose the target audience by interests, location, gender...
    For ex., Ace Hardware had created a campaign based on customers hobbies. Their ads have targeted people interested in gardening; grilling; home repair.
    Learn more at www.avenuesocial.com
  • Through mobile phones
    Therere more than 250 million active users currently accessing FB thru their mobile devices.
    There are more than 200 mobile operators in 60 countries working to deploy and promote FB mobile products.
    (Ed Taylor, #1 Internet Marketing Speaker)
    Learn more at www.avenuesocial.com
  • Get Fans to Join Via SMS
    Youll need to get your first 25 fans and secure your username. Then, to join your fan page, Facebook users justsend a text message to 32665 (FBOOK) with the words fan yourusernameORlike yourusername(without the quotes).
    (SocialMediaExaminer.com)
    Learn more at www.avenuesocial.com
  • TIP:
    Promote your FB username everywhere people can see it: TV, print ad, business cards, tracks, window display, T-shirts, etc.
    Learn more at www.avenuesocial.com
  • Double Facebook interactions and spiked profile traffic 100%+ with a well-designed and well-branded profile and strategy
    Learn more at www.avenuesocial.com
  • Customized Facebook Page
    Is Just a Tool
    The real success lays in the planning.
    Ask yourself:
    • Who are your customers?
    • What do they like?
    • What message do you want to communicate to them?
    • How can you communicate this message in a fun interactive way?
    Learn more at www.avenuesocial.com
  • Request a Free 1 Hour Facebook Marketing Strategy Consultation with Hakim Sadik
    Learn how to improve your Facebook profile and grow your fans
    Call at 510-275-4485
    Email to sales@avenuesocial.com
    Join on Facebook http://www.facebook.com/avenuesocial
    Learn more at www.avenuesocial.com