5 steps to selling more with your website
DESCRIPTION
5 simple and easy ways to increase sales through your website!TRANSCRIPT
5 Steps to Selling More with your Website
Travis MarieaDirector of Business Development [email protected]
5 Steps to Selling More with your Website
Travis MarieaDirector of Business Development [email protected]
Where to Find this Podcast FactoryWeb Podcast● Web Technology trends & topics in Manufacturing, Distribution, & eCommerce● Industry Leading Guests & Interviews
How To Find Us● factorywebsolutions.com/podcast/● Youtube: http://factorywebsolutions.com/YouTube ● iTunes: http://factorywebsolutions.com/itunes● Stitcher: http://factorywebsolutions.com/stitcher ● Slideshare: http://factorywebsolutions.com/slideshare● Want to be a guest on our show? Email [email protected]
#1: 2014 Website Facelift● Mobile Responsive● Navigation Intuitive● Professional & Modern Design
61% of global Internet users research products online. (hubspot study)
#2: Buyer Driven Sales Funnel Design
● Goal for your site users?● How do you lead them to specific landing pages?● Placement of lead magnets● What are your call to actions?
68% of B2B businesses use landing pages to garner a new sales lead for future conversion.
Those with over 40 landing pages get 12 times more leads than those with only 1 to 5 landing pages.
(hubspot study)
#3: Quality Lead Magnets● NOT a newsletter signup● Create content that your target buyers are searching for
○ Perform Keyword Research● Content Creation is worth the time and effort in the era
of Inbound Marketing● Micro Apps can result in high conversions
Call to actions promoting ebooks get almost twice the click through rate as emails promoting webinars.
(hubspot study)
#4: Integrate Autoresponders ● Follow up with a sales process similar to offline● Provide trust builders; testimonials; incentives (B2C)● Call to actions● Avatars are commonly used for personal feel
* 50% of leads are qualified but not yet ready to buy.* Only 25% of leads are legitimate and should advance to sales.
* Research shows that 35-50% of sales go to the vendor that responds first.(hubspot study)
#5: Start A Blog● #1 way to show up more often in Google Results● Keyword research- develop topic specific blog articles
for your buyers● Utilize this content in other areas of the sales process
○ e.g. Email Autoresponders
46% of people read blogs more than once a day. (hubspot study)
Contact Us
Factorywebsolutions.com/podcastFor all the show and guest information with helpful links
Have a question or comment? Submit a voice message and we’ll play it on the show
Want to be on the show?Send us an email [email protected]
Travis MarieaDirector of Business Development [email protected]
Where to Find this Podcast FactoryWeb Podcast● Web Technology trends & topics in Manufacturing, Distribution, & eCommerce● Industry Leading Guests & Interviews
How To Find Us● factorywebsolutions.com/podcast/● Youtube: http://factorywebsolutions.com/YouTube ● iTunes: http://factorywebsolutions.com/itunes● Stitcher: http://factorywebsolutions.com/stitcher ● Slideshare: http://factorywebsolutions.com/slideshare● Want to be a guest on our show? Email [email protected]
#1: 2014 Website Facelift● Mobile Responsive● Navigation Intuitive● Professional & Modern Design
61% of global Internet users research products online. (hubspot study)
#2: Buyer Driven Sales Funnel Design
● Goal for your site users?● How do you lead them to specific landing pages?● Placement of lead magnets● What are your call to actions?
68% of B2B businesses use landing pages to garner a new sales lead for future conversion.
Those with over 40 landing pages get 12 times more leads than those with only 1 to 5 landing pages.
(hubspot study)
#3: Quality Lead Magnets● NOT a newsletter signup● Create content that your target buyers are searching for
○ Perform Keyword Research● Content Creation is worth the time and effort in the era
of Inbound Marketing● Micro Apps can result in high conversions
Call to actions promoting ebooks get almost twice the click through rate as emails promoting webinars.
(hubspot study)
#4: Integrate Autoresponders ● Follow up with a sales process similar to offline● Provide trust builders; testimonials; incentives (B2C)● Call to actions● Avatars are commonly used for personal feel
* 50% of leads are qualified but not yet ready to buy.* Only 25% of leads are legitimate and should advance to sales.
* Research shows that 35-50% of sales go to the vendor that responds first.(hubspot study)
#5: Start A Blog● #1 way to show up more often in Google Results● Keyword research- develop topic specific blog articles
for your buyers● Utilize this content in other areas of the sales process
○ e.g. Email Autoresponders
46% of people read blogs more than once a day. (hubspot study)
Contact Us
Factorywebsolutions.com/podcastFor all the show and guest information with helpful links
Have a question or comment? Submit a voice message and we’ll play it on the show
Want to be on the show?Send us an email [email protected]
Travis MarieaDirector of Business Development [email protected]