Five Ways to Make Executives Love Content Development

By

Alan J. Porter4Js Group LLC

@alanjporter / @4jsgroup

WHAT DOES YOUR COMPANY DO?

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1. Creates Something – a Product or Service – R&D

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2. Tells people about it - Marketing

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3. Get’s people to buy it - Sales

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4. Collects the money for it - Finance

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5. Creates Content - ???

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If Content is a Strategic Asset we need….

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FIVE WAYS TO

HELP YOUR EXECUTIVES

APPRECIATE CONTENT

AS A STRATEGIC ASSET.

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1. Change Attitudes

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2. Realize What Exactly it is that You and Your Team Do.

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Create Leverage

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3. Tell a Good Story

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Talk the Right Language

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4. Offer Your Services for Fun & Profit

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Consider different approaches

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5. Hook an Executive Sponsor

@alanjporter / @4jsgroup© 4Js Group LLC - 2012

@alanjporter / @4jsgroup© 4Js Group LLC - 2012

Contact Information

• Content Strategy– Email: ajp@4jsgroup.com– Web: TheContentPool.com– Twitter: @4jsgroup– Facebook: Facebook.com/4JsGroup

• General Writing– Email: alan@alanjporter.com– Web: AlanJPorter.com– Twitter: @alanjporter– Facebook: Facebook.com/AlanJPorterWriter