5 steps to improve your customer experience
TRANSCRIPT
5 STEPS TO IMPROVE YOUR CUSTOMER
EXPERIENCE
In today’s ‘Age of the Customer’, consumer behavior has become
increasingly complex.
Consumers have more real-time
information and choices than ever before.
All of which is destroying their loyalty to specific brands.
In the face of declining loyalty,
marketers are left with a network of disparate systems to manage their
customers.
In fact, the average brand manages four internal customer systems, five social
network accounts, and one mobile app.
Thus brands have a wealth of
customer data,
but they lack the tools to centralize the data and create a single customer view.
Therefore marketers are
unable to identify, understand, and motivate their customers with
personalized engagements and
experiences.
Fortunately, brands are solving this problem with new customer technology.
By leveraging the technology and these five steps, brands are vastly improving their
customer experience.
STEP 1: Data Management
Integrate and match cross-channel customer data to provide a single
customer view.
STEP 2: Customer Analysis
Create customer profiles, segments, and scores based on
customer interactions.
STEP 3: Strategy Design
Set campaign goals, strategies, and processes to engage and
motivate customers.
STEP 4: Marketing Engagements
Deliver targeted,
personalized campaigns to customers across all channels.
STEP 5: Ongoing Optimization
Measure and enhance each step of your strategy.
Learn more by downloading the full guide,
“25 Must Haves To
Supercharge Your Customer Experience”, at clutch.com/25 Must Haves To Supercharge
Your Customer Experience
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If you’re a B2C marketer ready to take your customer experience to the next
level please contact us on the next page.