5 Steps to Better Lead ManagementJoe Lucas

Director of Lead Gen & Marketing Ops

Marketing'sRevenue Shift

3 Typesof Lead Data

DemographicInformation

BehavioralInformation

SituationalInformation

The

1. Clean and Manage your database2. Reduce form fields with enrichment3. Identify business triggers to fuel campaigns4. Use triggers to pinpoint interesting moments5. Help sales prepare for calls

5 Steps

Step 1

Clean and manage your database.

A clean database allows for easy segmentation and nurturing.

Step 2

Reduce form fields with enrichment.

YOUR SIMPLE WEB FORM SUBMISSION

Streamline your forms for higher conversion.

BECOMES A COMPLETE RECORD IN

Step 2

Reduce form fields with enrichment.

Complete firmographics delivers more accurate scoring and routing.

BEFOREAFTERNew lead rating

New lead owner

Eliminates manual research

Step 3

Identify business triggers to fuel campaigns and scoring.

Easily keep track of the important events happening with your prospects and customers

Step 4

Use triggers to pinpoint interesting moments.

Prioritize follow up based on these pivotal events.

Step 5

Help sales prepare for calls.

Provide your SDR’s with the right insight.

Thank You

For More Information Visitwww.insideview.com/marketing

@joelucasJoe.lucas@insideview.com