5 Secrets To Good Web Design

Good Web Design Principles For Generating More Leads

OVERVIEW

Website Basics

• Meta Data/Keywords• Content• Video• Offer/Call To Action• Form• Track Results

BASICS

An important point to remember is that your web site needs to do more than just look nice.

You are looking to engage your visitors and encourage them to return while also fulfilling the needs of the search engines.

BASICS

• Fully optimized content will keep the search engines happy and help to boost your rankings.

• Make sure that your content includes the keywords that you are looking to rank for.

META DATAWhat is Meta Data?

Your meta data includes your website’s title, description, and keywords or tags.

You want to have Heading tags, known as H1, H2, H3, etc.

Also be sure to have internal links and a site map.

Basically, how your web site is coded makes a difference to the search engines.

KEYWORDS• “Keywords” are the terms used when someone is

doing a search online.

• Once you have found the best keywords your web site can rank for, you will want to make sure that you include these keywords on your web site.

• Each page of your web site can be optimized for a different keyword phrase.

KEYWORD DENSITY You can use keywords throughout your content as well

as in your meta data.

The keywords are for the spiders, but the content is for your visitors.

You want to try and use the keywords often, but ultimately write for the reader not for the spiders.

CONTENT-ENGAGE VISITORS• Content is what will drive people to your web site.

The more you offer them, the more they will come back, interact, and share with their friends.

• Frequent, relevant content is key. The search engines rewards sites that offer quality as well as quantity. Blogging is the best way to create new content.

CONTENT

Keep in mind that content isn’t restrictive to text.

Pictures are a quick way to engage your visitor, especially with images; such as, info graphics.

Be sure to add alt-text to each image.

VIDEO Video is extremely powerful content to put on your

site.

Not only does it hold people’s interest, but it is also highly valued by the search engines.

Sites with videos convert better.

VIDEO• People enjoy watching videos.

• Videos are a quick way to learn new things.

• On average, people spend 27 minutes a day watching videos on YouTube.

• You can get visitors to know, like, and trust you through videos. You can share other people’s videos as well.

CALL TO ACTION Tell your visitor what you want them to do.

Subscribe to your newsletter or tips.

Offer a give-a-way, a coupon, a discount, free guide, or free consultation.

FORMSHaving a Lead Capture Form on your website helps you to build a list of leads while offering something helpful in return.

TRACKINGMake sure to have Google Analytics installed on your web site. The reports will give you great information on how people are engaged on your site. What pages they look at, how long they stay on your site, how they got to your site, and more.

RECAPWebsite Basics

• Meta Data/Keywords• Content• Video• Offer/Call To Action• Form• Track Results

MORE INFORMATION

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