5 quick ways to make your college’s content more viral online
DESCRIPTION
Creating great visual content has become as essential as text for colleges. Here are a few tips to create great visual content and make it easy to share.TRANSCRIPT
5 Quick Ways To Make Your College’s Content More Viral Online
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5 Quick Ways To Make Your College’s Content More
Viral
5 Quick Ways To Make Your College’s Content More Viral Online
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1. Make existing content more visual with infographics 2. Use hi-res, high-quality images3. Create videos for YouTube and Pinterest4. Include visual content into all the school’s communication5. Optimize your images for SEO6. Popular visual content for schools
i. Student-generated content
ii. Tutorials
iii. Results
iv. Testimonials
7. Beyond images: use killer text/caption
Overview
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
5 Quick Ways To Make Your College’s Content More Viral Online
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The appeal of infographics comes in how they present an otherwise dense topic in a simple and easy-to-understand format.
By summarizing text through visuals infographics make data: accessible enjoyable
Remember that although infographics make for a great way to drive prospects to your site, it is important that ones you post are meaningful and relevant.
1. Make existing content more visual with infographics
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
5 Quick Ways To Make Your College’s Content More Viral Online
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Before working on infographics, always start by asking yourself: Why should my audience care about this? What will it mean to them?
Similar to the textual content on your school’s site, the visual content has to be significant.
1. Make existing content more visual with infographics
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
5 Quick Ways To Make Your College’s Content More Viral Online
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Infographics can be time-and resource-consuming. If you cannot afford to create them internally, make sure you use:
high quality pictures to create relevant images that will make your audience react.
Your images should be at least: 580 pixels square (the dimensions of a Facebook photo in theatre
view).
You can use this format for any newsworthy data your school wants to share.
2. Use hi-res, high-quality images
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
5 Quick Ways To Make Your College’s Content More Viral Online
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Most schools already know about the importance of having a YouTube presence.
However, very few of them are aware of the referencing power of Pinterest. It is now possible to pin videos on Pinterest
(Go to the ‘About’ section, then to the ’Goodies’ and drop the Pin it button).
Since Pinterest is all about images, videos are a way to make your page stand out.
3. Create videos for YouTube and Pinterest
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
5 Quick Ways To Make Your College’s Content More Viral Online
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4. Include visual content into all the school’s communication
Don’t restrict visual content to your social media platforms.
Use photos on your blog and through your email marketing initiatives as well.
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
5 Quick Ways To Make Your College’s Content More Viral Online
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5. Optimize your images for SEO
For every picture you use, make sure to:
Use only image types BMP, GIF, JPEG, PNG, and SVG. Use words that describe the content of the image for the file names. Use image alt text to describe the image. Provide context for the image in the page's surrounding text, if
possible.
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
5 Quick Ways To Make Your College’s Content More Viral Online
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5. Popular visual content for schools
i. Student-generated content
ii. Tutorials
iii. Results
iv. Testimonials
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
5 Quick Ways To Make Your College’s Content More Viral Online
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i. Student-generated content
User-generated visual content is the most shared type of content in social media.
Photos and videos are great opportunities for student-generated content. Invite students to upload photos of them enjoying an event on Facebook and Instagram, and then feature the best ones on both sites.
Here are a few lists that could easily be turned into a visual graphic:
“10 steps to your career as a nurse at (your school’s name)” “Checklist for registration” Templates for resumes to apply to certain jobs “Wisdom from the Expert” about a specific topic
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
5 Quick Ways To Make Your College’s Content More Viral Online
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ii. Tutorials
Tutorials through video or image are a great way to offer sharable, relevant information.
On Pinterest, tutorial pins see a 42% higher click through rates.
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
5 Quick Ways To Make Your College’s Content More Viral Online
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iii. Results
Visual content is an easy way to track results of an on-going project your school is involved in.
It can be featured in a “Before/After” image.
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
5 Quick Ways To Make Your College’s Content More Viral Online
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iv. Testimonials
Shots of testimonials to add value to the board.
You can also choose to share a story with a series of posts on your blog or Facebook page.
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
5 Quick Ways To Make Your College’s Content More Viral Online
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Beyond images: use killer text/caption
If a picture is worth 1,000 words, it shouldn’t be too hard to come up with a handful of words to summarize the pictures or graphics you post on your site.
Captions really help anchor the visuals on your site.
Here are a few tips for writing text for images: Add a call to action: Images see an 80% increase in engagement when
a short text is associated to them. Use your keywords: Make sure these short texts include your specific
keywords. Whenever you can, put a link in your caption: Pinterest especially
rewards captions: type in the URL in the caption section and Pinterest will hyperlink whatever you put in the caption.
Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
5 Quick Ways To Make Your College’s Content More Viral Online
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