5 powerful insights from the world’s most innovative ecommerce companies

5 Powerful Insights from the World’s Most Innovative Ecommerce Companies

with Brett Curry

Brett CuryGoogle Shopping Evangelist, Search

Marketing Expert for Commerce &

CEO Of OMG Commerce

Paul

KlebanovInbound Marketing Strategist &

Webinar Host at SEMrush.com

#SEMrushLive

5 Insights from

the

IR HOT 100 List

Brett Curry – Marketing Junkie

• CEO, OMG Commerce

• Lead Strategist, Classy Llama

• Host of the Llama Commerce Show

• Traditional Media Background

• SEO in 2004

Father of 7!

Llama Commerce

ShowLlamaCommerceShow.com

IR HOT 100 ListInternet Retailer

1. Business Model

2. Content Marketing

3. Design

4. Mobile

5. Site Features

6. International

7. Omnichannel

8. Social

The World’s Most Innovative Online Retailers

GET SERIOUS ABOUT Google Shopping

1.Craft Clear, Compelling,

and Creative Offers

At the heart of good marketing is a good offer

● Fresh, Hot Pizza Delivered in 30 Minutes or It’s Free

● Fifteen Minutes Could Save You 15% or More on Car

Insurance

● When it Absolutely, Positively HAS to be there Overnight.

Clear, Compelling and Creative Offers

Boll and Branch

“Let’s have a 30 night stand – Try Boll and Branch for 30

days and if you aren’t completely in love send them back our

way for a full refund.”



Boll and Branch

2. Master the Art of the

Reorder

What is the true value of an eCommerce Business?

Master the Art of the Reorder

Primary.com


BlueApron.com


Munchery.com


Don’t Ask Mobile to do Too Much

Mobile conversion rates are typically 25%

to 50% of desktop conversion rates

3. Don’t Ask Mobile to do

Too Much


Why the lower conversion rates?

Friction vs. Intent


Too Much


Too Much


● Mobile searches now exceed desktop searches

● 82% of in store shoppers turn to their smartphones for

research

● ⅓ of purchases made during 2015 Holiday Shopping

Season were made on a mobile device. (Marketing

Land)

● The conversion gap between desktop and mobile is

shrinking (mobile conversions are on the rise, but still

lag desktop)

David’s Bridal


● Dress Finder

● 2.5% of visitors to the app book an appointment

(compared to only 1% on the site)

● 70% of those who book an appointment show up, and

60% of those who show up, make a purchase.

4. Invest in Content

Marketing that Makes

Sense.

● Make a sale vs. build a community

● How can my content build brand advocates

● How can content marketing reach prospects at

different stages of the buying process (top, middle,

bottom of funnel)

Content Marketing That Makes Sense

StrongerRX.com


DiscoutRamps.com


5. Combine Online with

Personal Connection (and

Personality)

● Nameless, faceless eCommerce stores are doomed

● Connect customers to employees

● Connect customers to experiences

● Connect customers to communities

Personal Connection & Personality


Enjoy.com


Shinola.com

BONUSES:

Google Shopping & PPC

Audit

SEO Audit

omgcommerce.com

Brett CuryGoogle Shopping Evangelist, Search

Marketing Expert for Commerce &

CEO Of OMG Commerce

Paul

KlebanovInbound Marketing Strategist &

Webinar Host at SEMrush.com

#SEMrushLive