Pizza Lessons to

Improve Customer Experiencemauriziobattelli @maubatt

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What can welearn from pizzato improve ourcustomer experience?

1Less is More

1 People love simple things.

Don’t overload your product or service with useless features.

1 But sometimes bigger is WOW.Think of what you can enlarge for a WOW experience.

2The MoT* is hot

*Moment of Truth

2 People love sex.

Always be sexy in the MOT*s.

*Moment of Truth

2 But first, people have to love your product or service.Always have a memorable product or service.

3Sharing in mind

Ph. http://www.lucianopignataro.it/

3 People love sharing.

Always help people to share their experience.

4 controlla come va3 But people have to love the experience as a whole not only one slice.Always control the entire experience process.

4Visual goes fast

Ph. http://www.turismocampano.it

4 People love visual things.

Always use an awesome look among your staff and materials.

But also, people love mystery.Always keep an aura of mystery in your business.4

5Smile first

Ph. http://www.lucianopignataro.it/

5 People love smiling people.

Always ensure that you have a smiling staff.

But also, people love strong emotions.Don’t be too rational, try to keep up with your customers emotions.

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Ph. http://meggoesnomnom.files.wordpress.com/2010/02/p10000841.jpg

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Maurizio Battelli

GeneralManager

Mystery Shopping & Customer Experience Programs

www.mysteryshopeyes.it

Cagliari - Milan - FlorenceITALY

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@maubatt

@mysteryshopeyes