5 (online) steps to landing the job you want

Download 5 (Online) Steps to Landing the Job You Want

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Even when we have a job, most of us are in search mode – we're consistently seeking new ways to expand our skill base, and to land a better role. With this in mind, we all need to find ways to stand out and ‘sell’ what we have to offer to our employer of choice. This idea is nothing new, but the ways in which we do this have changed. Social media is being used at an ever-increasing rate to augment and refine the hiring process and how you present online is (at least) as important as how you present in person. For some roles, it is actually more important. So, if you want to stand out from other job seekers, begin to think of your online presence as another kind of resume.

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  • 1. ouBRANDSERIES 5 (online)BRANDSERIES steps to landing the job you want
  • 2. Create, connect, share and customizeEven when we have a job, most of us are in search modewere consistentlyseeking new ways to expand our skill base, and to land a better role.W ith this in mind, we all need to find ways to stand out and sell what we The five key steps to using both online and offline networking tools to increase your have to offer to our employer of choice. This idea is nothing new, but the employability are: ways in which we do this have changed.Social media is being used at an ever-increasing rate to augment and refine the hiring 1 Establish your digital presence, or online brandprocess and how you present online is (at least) as important as how you present inperson. For some roles, it is actually more important. So, if you want to stand out from 2 Create an employment profileother job seekers, begin to think of your online presence as another kind of resume. 3 Bring job posts to you 4 Customize your resume to fit the opportunity 5 Talk to a recruiter2
  • 3. Q. have you or your company successfully hired a candidate who was identifed or introduced through a social network or social media? (% Yes) 15% increase from 2010 to 2012 73% 63% 58% 2010 2011 20123 Source: 2012 Jobvite Social Recruiting Survey
  • 4. Establish yourself onlineAre you really leveraging the powerof social sites like LinkedIn?A t a minimum you probably have a profile page. But does it have a clear, professional photograph? Are you a static user who never posts or joins 2 Building a digital portfolio: set up a catch-all page that hosts your resume, your blogs, links to your twitter feed etc. and provides people with a well-rounded conversations? While having a profile is a good first step, its even better if youwork to become an active user within these professional networks by: picture of who you are and what skills you have. joining industry specific groups in your region/profession; contributing to the discussion with meaningful dialogue; 3 Becoming more active in industry-specific websites, social media, recruiting forums, blogs etc. Make sure people know how to find you. Be prepared to give expanding the network of people you know, including connecting with recruiters or other professionals in your industry; more than you get in social media! following and starting conversations with people you want to work for.Once youve done this and youre ready to invest more time and effort, consider refining 4 Share content that is interesting and accurately reflects who you are and start conversations or groups of your own.and expanding your activity online by: 5 Start following companies and leaders/specialists in your field that youre1 Cleaning up your digital dirt: this includes removing or altering any content or posts that recruiters or employers might be able to access that damages your inspired by. This will help you better understand the organizations you seek to work for, and will ensure you have a good grounding in the issues affecting your industry employee brand or reflects negatively on you. when you attend interviews.4
  • 5. 175m LinkedIn boasts more than users, yet just half (50.5%) have a complete profile5 Source: Powerformula.net portrait of a LinkedIn User infographic; http://holykaw.alltop.com/portrait-of-a-linkedin-user-infographic
  • 6. Create (and regularly update) your job board profileIts a good idea to create a job board profileon one of the key sites in your market.A nd, its equally important to ensure you update and refresh it regularly. Not only does this ensure it accurately reflects your current skills, it also means that your resume will stay towards the top of the resume search results.By ensuring that your resume keywords are searchable, and that you list all of yourtechnical skills, youre more likely to be found by people seeking your specific skill-set.Dont forget to test that your resume is print friendly and does not have margins thatforce the viewer to waste time adjusting it!Wherever you post information about yourself, ensure its up-to-date.6
  • 7. Bring job posts to youThere are many great tools available to makeyour job search as effective as it can be.M any sites and apps will allow you to input specific criteria that will filter and Internship Seeker: search available internships by location or role type. only send you roles that fit within that criteria via a mobile notification or Kelly Career Network: search for a job and create a profile on a streamlined job e-mail. Some of the most popular include: search and profile management site, designed to help you find the job youve been indeed.com: this is the #1 job site worldwide, with over 70 million unique visitors and looking for! With minimal effort you can locate numerous job opportunities, sign up 1.5 billion job searches per month it is available in 50+ countries and 26 languages, for job alerts, and create and manage your profile. By completing a profile, you will covering 94% of global GDP. be more likely to be found by one of Kellys recruiters for existing job opportunities. kellycareernetwork.com CareerBuilder.com: this site allows you to post your resume, manage your search criteria and search for jobs in many parts of the world. By following your preferred companies on Facebook and LinkedIn, youll also hear about developments that might lead to job opportunities. LinkedIn: connect with employers and recruiters to see their job posts. Add information about your skills and join groups, which will increase the number of job Another good idea is to actively research the hot spots for jobs with your skill-set. If posts you can see. Seek validation of the skills you list from those within your network youre prepared to relocate, or have experience working remotely across regions, make (this is an in-built feature of LinkedIn). that fact a key feature of your resume and any conv