5 lessons for growing communities

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Post on 22-Mar-2017

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  • Hello.

  • @vicky_stoyanova

    Victoria Stoyanova Community Architect

  • CreativeMornings London host

    Second Home Adviser

    Community + Culture Strategist

  • 5 lessons x 5 years

  • (1:M)M

  • Techstars Startup Programmes

    CreativeMornings

    Hosting CreativeMornings/London

    12 events / year online community of 3.6k total community of 6k 100 attendees /event

    Managing the CEE Region of UP Global

    1500 volunteers 300+ events/year facilitating 12+ events/year

  • Techstars Startup Programmes

    CreativeMornings

    Core team based in NY Managing 154 volunteers (hosts) Volunteers run local events (40-200) Brings together really lovely people

    Core team (Regional Managers) Managing 500+ volunteers teams

    (Community Leaders) Community Leaders run local events 100 Brings together really lovely people

    Hosting CreativeMornings/London

    12 events / year online community of 3.6k total community of 6k 100 attendees /event

    Managing the CEE Region of UP Global

    1500 volunteers 300+ events/year facilitating 12+ events/year

  • Techstars Startup Programmes

    Regional Manager

    Techstars Community Leaders

  • One to many to many community model

    1. strong existing community 2. clear information 3. engaging onboarding process 4. defined roles and responsibilities of local volunteers 5. reliable point of contact at any time 6. regular meetings/meetups and clarity of format - sense of ritual 7. physical events bringing the community together

  • 2. Culture is in your KPIs

  • Your KPIs? Your communitys KPIs.

    1. Do people feel welcome? (Everyone is welcome) 2. Are people meeting likeminded people (tribe)? 3. Do people feel cared for? 4. Is the content interesting/relevant? 5. Are people going to leave the event feeling transformed (kaleidoscope) 6. Did we share/create something as a group?

  • # of people met per attendant # of collaborations / hiresNPS # written feedback # verbal feedback # referrals # volunteering requests

    Your KPIs? Your communitys KPIs.

  • 3. Your role within your community

  • Curate (v.)

    from Latin curare - to take care of"

  • Youre a curator and facilitator.

    Your only role is to take care of your community while wearing an invisible cap.

  • 4. Designing for community

  • As a community managers, your role is also to put community at the centre of your organisations, your design processes, your values and missions.

  • 5. Community-made

  • A community can be many things but theres one thing that it cant be. It cant be owned.

  • 1.Use the one to many to many model 2.Its not about your KPIs, its about your communitys

    KPIs 3.Understand your role within your community 4.Design for community 5.Create with your community

    5 lessons x 5 years

  • Thank you.@vicky_stoyanova

    victoria.stoyanova@gmail.com