Produced by

Mary Stanhope, Global Capacity

5 KEYS TO CUSTOMER SUCCESS WITH

A VIRTUAL TEAM

Global CapacityGlobal Capacity is leading connectivity as a service company

committed to making it simpler for businesses to buy network connectivity.

Our GoalSmall & Medium Business Reduce Churn

Multiple Challenges

Our Solution• Innovative combination of

– CRM – Customer Relationship Management System

– AM - Automated Marketing

– CMS - Content Management System

– CX -Customer Experience System

– Global Capacity Data Warehouse

– Analytics

• Focused on inbound and outbound marketing based on the persona and journey of Global Capacity customer.

• Predicting and mitigating churn

• Targeting content and opportunities

AIME

5 THINGS LEARNED

1. Have a Champion

2. Remap the Customer Journey

4. Create a Virtual Team

3. Leverage Technology

5. Start Early and Stay Ahead

Q&A