5 Inbound Marketing Tips

for Taking Your Content

Viral

Tips for Taking Your Content ViralViral content is a huge boost for your brand. It

gives you an incredible amount of free

advertising and differentiates you from the

competition. Below, we share five inbound

marketing tips bound to help your content go

viral:

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5 Expert Inbound Marketing Tips for

Taking Your Content Viral

1. Focus on Your Headline

If you want your posts to go viral, you must encourage readers to click and read them in the

first place. This is why a strong and compelling headline is vital to the success of your

content. Here’s exactly how you can build headlines worthy of clicks and shares:

• Use odd numbers in your headlines instead of even ones. Odd numbers generate 20

percent more clicks than even numbers do.

• Use plural keywords in order to boost your SEO.

• Keep headlines and URLs as short as possible. Shorter links generate more clicks than

long ones.

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2. Know Your Audience

If you want your content to be successful, you have to know your audience. 84 percent of

people decide to share content because it’s a way to support something that they care

about—therefore, you need to actually know what they care about. What problems do they

face each day? What interests do they have? Develop buyer personas that detail this

information to help you better understand your audience.

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3. Create Lots of Content

Viral content has a life of its own, and the best crafted posts don’t always go viral. A lot of it

boils down to pure luck and timing. Because you never know when content is going to go

viral, you’ll need to keep following these inbound marketing tips, producing quality piece

after quality piece. After enough hard work, one of your pieces is bound to take off.

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4. Promote Heavily

Many businesses create their content, post it once or twice across their social media feeds,

and wait for it to go viral. That’s not going to get the job done. You need to do everything

you can to get your posts in front of other people. Some tips include:

• Mention influencers in your content and tag them on social media.

• Go back to previously popular posts and update them with relevant links to your new

stuff.

• Set aside a significant portion of your content budget to promotion. Getting your

content in front of more people leads to more shares.

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5. Add Value

If you want to start creating viral content, you need to make it useful. An incredible 94

percent of people take the time to consider how useful content will be to their network

before deciding to share it. Make sure you identify and solve major problems your audience

may face through your content. If you’re able to pull it off, you’ll see more shares than ever

before.

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