5 growth hacking tools for b2b marketers
TRANSCRIPT
5 Growth Hacking Tools for B2B
Marketers
Contributed by Ali Liaquat on May 21, 2015 in Strategy, Marketing, & Sales
Few years ago, when I first time heard about growth
hacking, I thought it’s just a buzzword; a startup jargon
used only in San Francisco by guys with $3,000 suits and
bare feet. But I was wrong! Growth hacking has become
an essential element of starting and growing a new
business. Therefore, I started learning and experimenting
on this process to understand what tools and tactics can
provide better results. In this article I will share what I
learnt from my experiments.
It’s no secret that growth is the key to business success.
Without growth, profits remain flat, which is why we have seen so much interest in the
process of ‘growth hacking’ among startups of all kinds over the past few years. But when it
comes down to it, growth happens through marketing, and the best marketing happens
when you use the best tools.
Here are 5 of the marketing tools you’ll want to take into consideration when it comes to
fueling your business growth:
Unbounce
Landing pages are extremely important when it comes to converting visitors into customers,
so it shouldn’t come as a surprise that it can be difficult to build and test them thoroughly.
Unbounce makes this process much easier. With a drag-and-drop interface, the program
makes it easy to setup pages and create forms – even if you don’t know a line of HTML code.
With the program’s wide variety of templates and seamlessly-integrated A/B testing,
Unbounce is one of the best tools out there for turning shoppers into buyers.
Maptive
These days, plenty of marketers talk a big game about big data, but few of them actually use
the information they have to make meaningful decisions about their businesses. Maptive
gives you an easy way to mine your data by allowing you to upload a spreadsheet of
addresses and see them laid out on a custom map. Use this free tool to determine where
your products are selling best, uncover the best spots for an upcoming marketing tour or
answer any other question you have about the geography of your data.
LeadzGen
As digital marketing is getting obsessed with conversion rates; increasing conversions by a
few additional percent can make a huge difference to the bottom line, and that’s where
LeadzGen provides an edge. LeadzGen is a cloud-based marketing intelligence tool that
automatically tracks your website visitors, finds their company and contact information,
turns those visitors into leads, and feeds your sales pipeline. Try this free tool to discover
who exactly visited your website and how to contact those prospects.
Typeform
Online surveys can be dull and robotic – and these dry forms certainly don’t encourage
interaction. Instead, Typeform helps you create surveys that are fun, interactive, and
enjoyable to look at. The user experience looks and feels great, allowing you to acquire more
data through your forms, as well as make the data more useful. With Typeform, you can
adjust survey questions fit your brand, as well as use the integrated analysis feature to reveal
patterns and trends. Over time, this will help you adapt your message and your product
lines so that you continue to grow.
CrazyEgg
Want to know how visitors are behaving on your site? CrazyEgg shows you where they click,
how far they scroll, what they watch, and more. In addition, CrazyEgg’s heat-mapping tools
allow you to segment your traffic and determine whether certain design or content elements
are resonating more with one group than another. This can give you plenty of meaningful
feedback on your site, without having to run dozens of A/B tests. It’s an easy to use,
affordable tool that will make a big difference in your messaging and growth.
No one can manage growth alone, which is why it’s so important that you have the right
tools in your arsenal. These 5 tools will give you a great start when it comes to growing your
customer base, managing your social media presence, and improving your conversion rate –
virtually guaranteeing your company’s growth and success.
Do you use any of these tools (or any others) to encourage growth in your company? Share
your experiences in the comments below!
About Ali Liaquat
Ali Liaquat is a digital marketing adventurist, always curious to experiment new ideas and tactics in the
digital space to discover new possibilities of growing business online.
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