5 golden rules of ux
TRANSCRIPT
FIVE GOLDEN RULES OF UX
Melissa Perri H3 Conference
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Melissa Perri ProdUX Labs
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Rule 1: Design for the user, not yourself.
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“Tinder for
Networking”
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YOU ARE NOT YOUR CUSTOMER.
Rule 2: Design needs a goal.
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WE’RE DOING A UX REFRESH!
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WE’RE DOING A UX REFRESH!
YEEEEESSSS!
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WHY?
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Delight Engage Convert Inform Incentivize
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@lissijeanhttps://uxmag.com/articles/usability-issues-in-pulse-iphone-app
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Goals should lead your design decisions.
Rule 3: Keep it simple.
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What is all this sh*t?
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Rule 4: Usable trumps pretty.
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It doesn’t matter how pretty it is
if no one can use it.
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First make it useful.
Then make it usable.
Finally make it pretty.
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Rule 5: No design is permanent.
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Treat every design like a hypothesis.
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UX is the entire experience.
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