EXERCISES TO

TIGHTEN UP YOUR ADS!

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Tips to keep your ads lean & mean

to attract IT buyers’ eyes!

Spiceworks’ designers put together a quick list of bad ads along with the why they won’t ‘click’ with IT buyers. See if your company’s ads are fit to compete for the over 6 million IT eyeballs inside of the Spiceworks Community! =============================

1) Push out the buzzwords

3) Jump over corporate imagery

4) Crunch the copy

5) Hack the hyperbole

2) Bench the marketing jargon

IT buyers see and hear tech buzzwords everyday…#Boooring. Plus, your competition also uses the same buzzwords. Push out the buzzwords and phrase your ad on what makes you different from the rest.

It buyers HATE marketing fluff. Avoid the blanket marketing statement. Focus on features and product relevancy. Show how the product can solve the IT buyer’s problem – they’ll love you for it!

When you try to say a lot with copy you end up saying nothing at all. Keep your ad to about 6 words or less. Not sure what copy to use? Run A/B tests and whittle down the winning words from there.

You the best at something? Most trusted? Instead of you saying it, place a review from a real IT buyer on your ad. 97% of IT pros use peer recommendations to make their purchase decisions.

Avoid the urge to be a mechanical tech marketer. Show the human, authentic side of your brand. Use real photos of real people. It pros don’t work in suits, so they won’t be able relate to a stuffy, buttoned up picture.

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