5 email design best practices

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E-Mail Marketing Design 5 Best Practices that Get Attention enCloud

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Page 1: 5 Email Design Best Practices

E-Mail Marketing Design5 Best Practices that Get Attention enCloud

Page 2: 5 Email Design Best Practices

Introduction

• Once a recipient opens an email from your company, their decision to continue reading and responding to an offer will often be based on their first impression.

• Make sure every impression is your best impression.

Page 3: 5 Email Design Best Practices

Responsive Design

• With so many devices and screen sizes available it’s hard to predict whether a recipient will read your email on a smart phone, desktop or tablet.

• Using a responsive design ensures recipients will be able to view the email the way it is intended regardless of screen size.

• Email designs containing small fonts and images will be difficult to view on devices with screens smaller than four inches.

• Medium and large size fonts and images on a light background work best.

Page 4: 5 Email Design Best Practices

Use high quality, lightweight images

• Use high quality images that are between 72 ppi/dpi and 96 ppi/dpi (pixels per inch/dots per inch)

• Maximum file size of approximately 100K or less.

• This will ensure a fast download regardless of the speed of their internet connection.

Page 5: 5 Email Design Best Practices

Leave plenty of “white” space

• The “white” space refers to the areas absent of graphics, text and images.

• Email marketing campaigns that achieve the right balance have a more professional, crisp appearance

• Easier for recipients to read the message and therefore take the desired action.

Page 6: 5 Email Design Best Practices

Include social media buttons

• Encourage recipients to share the email content with their friends.

• Include social media buttons in every marketing message you send.

• This will not only help boost subscribers to your email campaigns, but it can help increase sales as well.

Page 7: 5 Email Design Best Practices

Don’t forget the call to action

• Every email that you send to your audience must always serve to increase your conversion rate.

• At the end of each email, always include a call to action.

• You can use calls to action to invite them to visit your site, signup for your newsletter or even contact you directly.

Page 8: 5 Email Design Best Practices

Thank You!

www.enCloud.com.au