5 email design best practices
TRANSCRIPT
E-Mail Marketing Design5 Best Practices that Get Attention enCloud
Introduction
• Once a recipient opens an email from your company, their decision to continue reading and responding to an offer will often be based on their first impression.
• Make sure every impression is your best impression.
Responsive Design
• With so many devices and screen sizes available it’s hard to predict whether a recipient will read your email on a smart phone, desktop or tablet.
• Using a responsive design ensures recipients will be able to view the email the way it is intended regardless of screen size.
• Email designs containing small fonts and images will be difficult to view on devices with screens smaller than four inches.
• Medium and large size fonts and images on a light background work best.
Use high quality, lightweight images
• Use high quality images that are between 72 ppi/dpi and 96 ppi/dpi (pixels per inch/dots per inch)
• Maximum file size of approximately 100K or less.
• This will ensure a fast download regardless of the speed of their internet connection.
Leave plenty of “white” space
• The “white” space refers to the areas absent of graphics, text and images.
• Email marketing campaigns that achieve the right balance have a more professional, crisp appearance
• Easier for recipients to read the message and therefore take the desired action.
Include social media buttons
• Encourage recipients to share the email content with their friends.
• Include social media buttons in every marketing message you send.
• This will not only help boost subscribers to your email campaigns, but it can help increase sales as well.
Don’t forget the call to action
• Every email that you send to your audience must always serve to increase your conversion rate.
• At the end of each email, always include a call to action.
• You can use calls to action to invite them to visit your site, signup for your newsletter or even contact you directly.
Thank You!
www.enCloud.com.au