YOU WANT THE LISTENER TO

REMEMBER WHAT YOU SAY

BUT . . .

PEOPLE TEND TO

. . .

AND/OR . . . . . . . . . . . . . .

NOT PAY

ATTENTION

Year 2000

13 Seconds

Year 2013

8 Seconds

Goldfish’s Attention Span

9 Seconds

Average Human Attention Span and Goldfish’s

So

here

are . . .

Conversation Tips

To Make YouMemorable

in 30 seconds or less

USE A CONNECTION STORY

01

Don’t just

state facts

them . .

. . But how?

According to

Amanda MarkoStrategic Communications Consultant

Entrepreneur (magazine)

‘Hi, I’m very trustworthy, hardworking and diligent.’

Don’t say -

Instead, say -

TELL A STORY THAT GIVES THE PERSON

YOU ARE TALKING TO THE IMPRESSION THAT

YOU ARE TRUSTWORTHY, HARDWORKING

AND DILIGENT.

02

DITCH THE JARGON

UNLESS THE PERSON YOU ARE

TALKING TO SPECIALIZES IN THE

FIELD OF YOUR CONVERSATION

TOPIC. . .

Leave out thesuper-technical/industry-specific

terms.

It will make what you say

clearer

stick in their minds much

better.

PUTT ING EFFORT INTO

RESEARCH BEFORE

MAKING A BUS INESS

DECIS ION

DUE DILIGENCE

Example

ADD AN ANECDOTE

03

ANECDOTE

Interesting story about a real

incident or person

A Stanford study shows thatretention rate is higher when

statistics and anecdotes both

are used

SEE THE DIFFERENCE !

Anecdotes

65-70%

(Statistics 5-10%alone)

RETENTION RATE

SHARE SOMETHING YOU HAVE IN COMMON

04

You Listener

Co

mm

on

G

rou

nd

EXPERIENCES

IT CAN BE ANYTHING SHARED BY BOTH PARTIES

INTERESTS

HOBBIES etc.

Compliment ‘em

05

Why?

Because people will remember how you

made them feel !!!!!

GUARANTEE THE WARM AND

FUZZIES BY OFFERING A REAL,

GENUINE COMPLIMENT

GO FOR WORK-RELATED

COMPLIMENTS SUCH AS-

Good job on

that presentation

Insightful

commentary in

that meeting

THAT’S ALL !

NOW GO AND BE MEMORABLE !