5 branding tips for successful real estate agents

Branding Tips for Successful Real Estate Agents

5

Branding is all of the ways you establish an image of your company in your customer’s

eyes. For real estate agents, this branding occurs in a variety of places consisting of both

digital and print marketing solutions. Your logo, website, graphics, brochures, yard signs

and business cards all contribute to your brand and what clients can expect when seeking

your services.

While it is captivating to go about your real estate practices without a cohesive branding

strategy, it would be best to read these tips and see if you are incorporating them or need

to include them in your marketing plan.

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UNDERSTAND

YOUR TARGET CLIENT

Identifying your target client seems daunting at times, and it

is even more di�cult to understand your target client.

You need to understand their motives, beliefs,

wealth and family size when you develop your

brand. While your brand is supposed to be

a good representation of yourself,

you must consider that your

brand must be attractive to

your target clients.


ESTABLISH YOUR REPUTATION

Reputations are important in a variety of industries, but

real estate in particular puts reputation on a pedestal. Do

you want your Yelp reviews to talk about how

personable and understanding you are, or how arrogant

your personality comes o� as. Since you’ll be in direct

contact with your clients, it would be wise to establish

your reputation in accordance with your branding. Your

values, honesty and integrity are all things that you need

to be certain fit your brand strategy.

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CRAFT A BEAUTIFUL WEBSITE

Your website should up-to-date with your current

information and have graphics that look like they

belong in 2017. Your content will be just as

important as the aesthetically pleasing elements

as your SEO is dependent on the information

provided on the web pages. The content and

graphics must fit your brand, and this shouldn’t

be taken lightly. When a potential client Googles

your company, your website needs to rank near

the top of the list, and the landing page must

illustrate to them exactly who you are and what

you can provide for them.


HAVE APERSONALIZED

LOGOYour logo should

be unique and should

distinguish yourself from the

flooded industry that is real estate.

Your logo can scream “Luxury”, but if

your target clients are not looking for relatively

expensive homes, they probably won’t contact you.

This is where understanding your clients plays an important

role in the creative process in creating your logo. Ultimately, the

logo must illustrate your brand.


A marketing plan should put your brand at its core,

with all of the components of the plan being involved

in promoting your identity. Targeting the identified

clients also applies here; it is best not to waste time

advertising to the wrong demographic. Social media

is a free option (but you can also have paid

advertisements) and it can establish your business as

more personable, if that is what your branding

identity is. Ultimately, marketing your services can

prove to be the deciding factor in whether you are

successful, or get buried in the competitive market of

real estate.

CREATE A MARKETING PLAN


Talk. 310.402.1613

Write. [email protected]

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