5 books every hotelier should read
TRANSCRIPT
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5 Books Every Hotelier Should Read
If you find yourself posted up by the pool this summer or taking a break from
emails before you turn in for the night, consider winding down with a few of
these great books. You will read about plenty of industry tips, whether it is
directly relevant or gives you a solid foundation for a philosophy you can build
upon.
Recently, I came
across five books
that captivated my
attention and were
quite informative.
These books are a
must-read as they
will re-frame your
mindset and alter
the way you
conduct yourself in
workplace.Basically,
these books will help you understand who you want to be and where you want
to be.
We recommend these 5 books for every hotelier:
Contagious by Jonah Berger
No one will know how fabulous your property is if no one knows that it exists.
Berger explores the science behind word-of-mouth advertising and how to
make your hotel popular. In an industry that is vying for the attention of
guests, who doesn’t want to be popular?
100 Tips for Hoteliers: What Every Successful Hotel Professional Needs to
Know and Do by Peter Venison
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Venison has been on the curriculum of many a hospitality school programs.
This book is his follow-up to “Hotel Management.” This easy-to-digest book
gives plenty of pointers from someone who knows the industry inside and out.
Start with Why by Simon Sinek
People don’t look for your brand’s “what,” they buy your brand’s “why.” A
great marketing strategy will catapult your property to success. Simon Sinek, a
TED speaker and leadership expert, offers advice to help readers find their
“why” and tells them how to capitalize on it.
“It’s worth repeating: people don’t buy WHAT you do, they buy WHY you do
it.”
Be Our Guest: Perfecting the Art of Customer Service by The Disney Institute
One of the hospitality industry’s biggest names appeals to both adults and kids
alike. Disney shares the secrets of their quality customer service. Whether it is
in a hotel, restaurant or theme park, making guests feel like they are royalty is
Disney’s specialty.
Without Reservations: How a Family Root Beer Stand Grew into a Global
Hotel Company by J.W. “Bill” Marriott, Jr.
Get the background story and the road map for the success of hotel giant
Marriott International. Marriott, Jr., passes down his father’s knowledge and
insights for the future of the industry. Even if it might not be the type of
property you would be aiming to grow and manage, it is important to know
who your competition is.
As a hotelier, you probably feel that you have enough to worry about, with all
your staff and having to keep an entire establishment running 24 hours a day.
However, as the travel industry is continuously re-inventing itself with new
trends and technology, it is very important to stay informed.
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