5 big ideas to keep control of indie transmedia projects
DESCRIPTION
UPDATE October 15: Here is the video of my keynote at Colombia 3.0. At 48 minutes its not a quick watch. But it's definitely the best record to date of what I'm attempting creatively. The talk starts after the first 2'20. http://www.youtube.com/watch?v=aBvrDBBZ1oY&list=PLhTx9maDqE9JJzsKjXIwTBDAohs327-ED I've also embedded the video after the last slide here on Slideshare, just click to watch. 5 Ideas: Be Excited, Selective Control, Communicate Your Vision, Be Practical, Your Creative Focus. This deck supported Ian Ginn's presentation during Colombia 3.0 in Bogotá. Ian spoke to an audience of 1100 delegates, plus many more via a live stream to Brazil, Argentina, and Chile.TRANSCRIPT
5 BIG IDEAS TO
KEEP CONTROL OF
INDIE TRANSMEDIAPROJECTS
WHY AN INDIE TRANSMEDIA
PROJECT?
The conservative reality of mainstream entertainment
creatively stunts transmedia projects.
‘Indie transmedia’ raises very provocative
questions about entertainment and creativity.
Transmedia projects can deliver
rich original experiencesusing easily available tools.
The goal is to realisea new aesthetic
from the construction of a complex whole.
WORK ON INDIE PROJECTS THAT
EXCITE YOU.
1
YOU CANNOT CONTROL
EVERYTHING.
What do you want to Keep Control of?
Vision・key decisions on story.
Creative process・development.
Intellectual Property Rights.
Channels・platforms・media mix.
What are you trying to Achieve with your project?
Is it an experiment?
Will you create valuable IP?
Do you aim for social awareness?
Will it establish your company?
Something else?
Be Prepared to Share Strategically!
DECIDE WHAT YOU NEED TO
CONTROL.
2
KNOW WHATPROJECT SUCCESS
MEANS.
Establishes your property.
Establishes your authorship.
Shows what you can do.
Increases value to sources of finance.
Attracts audience to test your assumptions.
Provides input for business model and ROI.
Describe your Project Vision.
Intentions. Goals. Strategy.
DESCRIBE &COMMUNICATE YOUR
VISION.
3
SALIGIA-7
TRANSMEDIA SCI-FI THRILLER
SALIGIA-7 TRANSMEDIA SCI-FI THRILLER
IMMERSIVE LOCATIVE THEATRE
PERVASIVE STORY & GAME EVENTS
SOCIAL MEDIA NARRATIVES - WEB SERIES
NOVELS - E-BOOKS - GRAPHIC NOVELS
MOBILE
FEATURE FILMS
STORYTELLING+ GAMEPLAY+ LIVE - SPECTACLE+ SOCIAL - DIGITAL
WHAT’S THE PLAN?
2011 201720142012 2013 2015 2016
ZA#1
2018 2019 2020
PILOT
R&D +PLAYTESTING
NOVELS. E-BOOKS.GRAPHIC NOVELS
IMMERSIVE THEATRE
FEATUREFILMS
2011 201720142012 2013 2015 2016
ZA#1
2018 2019 2020
WHAT WILL IT TAKE?
PILOT
DEVELOP YOURREADINESS.
Adopt an Instalment Approach.
Story episodes. Game levels.
Instalment-based design is a Practical Solution to complexity.
Each instalment is fundable.You only know so much.Your thinking will change and develop.The project horizon is manageable.
ZOMBIE ALARM #1
TRANSMEDIA PILOTRESEARCH AND DEVELOPMENT
STORY
Teenagers in Amsterdam who display symptoms of an unknown illness.
3 NARRATIVES
Self-styled zombie hunters intent on finding out what’s going on.
3 NARRATIVES
Reactions of society to the threat of a zombie outbreak.
3 NARRATIVES
newsNews stories
get confused between fiction and reality
broadcast
fictional current affairs show
the story of2 of the teens
story of 100 missing teens
MissingChristelCommunity
Facebook narrative
Facebook narratives
ZombieAlarmFacebook narrative
ZombieAlarmstory blog
2 become ourprotagonists
webisodes
Twitter updates
featuring a pack of 7 teen-zombies
z-leaksstory blog
SWATsquad
reveals evidence
VUPs get involved
UGC
spread via twitter
gather atevents
society reactsand deploys a
ZOMBIE SWAT SQUAD
teens becomeZOMBIES
genre fans raise a
ZOMBIE ALARM
live events:pervasive story
meetsalternate reality game
www.youtube.com/watch?v=m5Tqm3mewnM
BREAK DOWN YOUR PROJECT INTO
INSTALMENTS.
4
WORK TOWARDSCREATIVE CLARITY.
Clarity of form cannot be achieved until there is first clarity in the designer’s mind and actions.
architect Christopher Alexander
XDWEXPERIENCE DESIGN for game- and story- WORLDS
TRANSMEDIA STORYTELLING+ EXPERIENCE DESIGN
EXPERIENCE DESIGN. Audiences create meaningTRANSMEDIA STRUCTURE.TRANSMEDIA ARCHITECTURE.
EXPERIENCE DESIGN. Time / Duration Interactivity Intensity Breadth / Consistency Sensorial Cognitive Triggers Significance / MeaningTRANSMEDIA STRUCTURE.TRANSMEDIA ARCHITECTURE.
EXPERIENCE DESIGN.TRANSMEDIA STRUCTURE. Game design & Gameplay Narrative & Story structure Interaction design Theatre & PerformanceTRANSMEDIA ARCHITECTURE.
EXPERIENCE DESIGN.TRANSMEDIA STRUCTURE.TRANSMEDIA ARCHITECTURE. Timing, Pacing, Phasing Choice of media, Sequencing
DEFINE YOUR LONG TERMCREATIVE FOCUS.
5
1 2
3 4
BEEXCITED.
SELECTIVECONTROL.
COMMUNICATEYOUR VISION.
BEPRACTICAL.
5 YOUR CREATIVE FOCUS.
Thank You@IANGINN TWITTER Cover Image Cover Image Trey Ratcli!f
via Compflight
Iconsfrom The Noun Project Book: Piotrek Chuchla
Theater: Björn AnderssonGame Plan: Scott Lewis
Digital Play: Juan Pablo BravoMovie: Erik Vullings
Play: Gilad FriedSocial Media: Joris Hoogendoorn
Clapperboard: Fabio GrandeGears: Gustavo Cordeiro
Mobile Content: San Salido MartínezWriting: Korokoro
Signpost: Parker Martin
Slide Deck InspirationthanksEmiland de Cubber
Cover Image
THIS DECK SUPPORTED IAN’S PRESENTATION DURING COLOMBIA 3.0 IN BOGOTÁ, WHERE HE SPOKE TO AN
AUDIENCE OF 1100 DELEGATES, PLUS MANY MORE VIA A LIVE STREAM TO BRAZIL, ARGENTINA, AND CHILE.
HTTP://COLOMBIA30.CO/INDEX.PHP/EN/CONTENTS/TRANSMEDIA-ENG
“Incredibly exciting - do not miss Ian’s masterclass or workshop!” Cross Video Days
“A marathon of knowledge, innovation and open-mindedness.” Workshop Participant
“Tore up some walls in my head - not only on transmedia itself, but also about the possibilities on how to approach it” Workshop Participant
“The best presentation I have heard on a real transmedia project.” European Association of Animation Film
IAN GINN IS A EUROPEAN CONSULTANT, TRANSMEDIA STORY ARCHITECT AND EXPERIENCE DESIGNER. CONSULTING ENGAGEMENTS CURRENTLY INCLUDE ADVISING INTERNATIONALLY TO FUNDS, INNOVATION HUBS, AND PUBLIC COMMISSIONS ON STRATEGY AND STRUCTURE FOR PROGRAMMES SUPPORTING TRANSMEDIA, DIGITAL MEDIA AND FEATURE FILM.
HE SHARES HIS EXPERTISE WIDELY, AND IS A FREQUENT SPEAKER IN CONFERENCES AND THINK TANKS WORLDWIDE, INCLUDING: MIP CUBE, CANNES; CROSS VIDEO DAYS, PARIS; LONDON BOOK FAIR; CARTOON CONNECTION, QUEBEC; CARTOON DIGITAL, PAU; EBU TV SUMMIT, LUCERNE; TEDXTRANSMEDIA, GENEVA & ROME; STORYWORLD, LA AND SF; DIY DAYS, LA; CANNES FILM FESTIVAL; SAN SEBASTIAN FILM FESTIVAL; MOBILE 2.0, BARCELONA; AND MANY OTHERS.
+31 6 53 285 110
IAN WOULD BE HAPPY TO DISCUSS YOUR SPEAKING EVENT OR
AN OPPORTUNITY TO HELP YOU INNOVATE.