4th luzon intervarsity marketing package

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4th Luzon Intervarsity hosted by The Parliament: UPLB Debate Society University of the Philippines Los Banos Marketing Package

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Page 1: 4th Luzon Intervarsity Marketing Package
Page 2: 4th Luzon Intervarsity Marketing Package

For three years now, The Parliament: UPLB Debate Society takes pride in hosting the Luzon intervarsity (LIV), one of the largest intervarsity debate tournaments in the Philippines. Formerly the U.P. Intervarsity Debate League, a nationwide debate tournament among all institutions of the University of the Philippines in the British Parliamentary format, the league broadened its scope as it welcomed the whole of Luzon to its soil with the participation of Luzon-based institutions and composite teams across Asia.

Since its success in launching the 1st Luzon Intervarsity in 2009, the LIV has been continuously drawing a lot of participants from all over the Philip-pines and has been continuously surpassing expectations. In fact, the 3rd LIV accounted for 92 debate teams, 73 adjudicators, and more than 50 guests, which made LIV the largest intervarsity in the country yet.

On September 15-17, 2012, The Parliament: UPLB Debate Society will host the 4th Luzon Intervarsity as it continues its legacy in providing a competitive arena for Philippine debate institutions in preparation for the National Debate Championship.

On this note, we would like to seek the support of your company in ensur-ing that the whole debate experience will be worthwhile for the participants. We believe that your company’s support is vital in enabling us to better pro-mote critical engagement and social awareness among the youth. In return, we assure your company exclusive opportunities as well as the chance to strategically penetrate a consumer base that only Luzon IV can give.

Should you have any questions or concerns, please contact Mr. Darwin

Dalmacio at (+63) 916 2385 949 or email us at [email protected]. We look forward to partner with you in the 4th Luzon Intervarsity! Sincerely,

Darwin DalmacioDeputy Tournament Director andMarketing Director4th Luzon Intervarsity Noted By:

Steffi Allison VillaTournament Director 4th Luzon Intervarsity

The Luzon Intervarsity

The 4th Luzon Intervarsity

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The Organization: Who We AreThe Parliament: UPLB Debate Society

is the official debate organization of the University of the Philippines Los Baños. It has been continuously pursuing excellence as the only debate organization in UPLB, at-taining exemplary accomplishments in various national and international debate tournaments inside and outside the coun-try. Its establishment in 2002 was a response to the call of social awareness among UPLB students and representation of the universi-ty it belongs to.

As a debate organization, it fosters the ideals of excellence, freedom of ex-pression, diversity, relativism, and honor. The organization trains its members to be competitive inside and outside the univer-sity. It continues to maintain its place in the debate community by participating and excelling in debate competitions both lo-cally and internationally like the Intramuros International Intervarsities, Ateneo Intervar-

sity, De La Salle Intervarsity, College of Saint Benilde Intervarsities, Manila Intervarsity, Xavier Cup, Malaysia Debate Open, Singa-pore Debate Open, and United Asian De-bating Championship.

The Parliament: UPLB Debate Society remains to be one of the country’s most awarded debate organizations. It is the only Luzon institution outside NCR that has reached the final 8 of the two official na-tional tournaments of the country namely, the National Debate Championship (NDC) and the Philippine Inter-Collegiate Debat-ing Championship (PIDC). The Parliament has recently bagged the championship of the two official debate cups of the nation-als namely, the 4th Union Cup and the 3rd Sinag Cup. Moreover, the organization has also reached the semifinals of the Asian Development Bank Youth Debates, where it ranked 3rd among the top 8 best debate institutions of the Philippines.

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The 4th Luzon Intervarsity

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Luzon IV Events

The participants’ critical-thinking and wit will be put to the test as they debate about rele-vant national and international issues. These six preliminary rounds will determine the top 32 teams who will be given the chance to battle out for the championship in the finals series.

Target Venue: New College of Arts and Sciences (NCAS) Building, Humanities Building, and NCAS Auditorium

Expected Participants: 300 participants (composed of participants, volunteers, and guests from different debate institutions)

Preliminary Debate Rounds (September 15-16)

After six rounds of nervewracking preliminary rounds, participants get to party and un-wind as they anxiously wait for the announcement of the breaks. Once the adjudication core is ready, the names of the teams and the adjudicators who have made it past the preliminary rounds will be announced in the most dramatic fashion as participants experi-ence the bittersweet taste of victory and defeat.

Target Venue: Clubs/bars in Los Banos, Laguna

Expected Participants: 400 participants (composed of students and alumni from all over the Philippines)

Break Night Party (September 16)

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Page 5: 4th Luzon Intervarsity Marketing Package

Luzon IV Events

At this point, the intensity and the competition will be a notch higher as the top 32 teams debate about more challenging topics that will surely make the most of their abilities. The

final series will be done in a do-or-die fashion as each win brings each debate team a step closer to the championship round.

Target Venue: New College of Arts and Sciences Building

Expected participants: 300 participants (composed of participants, guests, volunteers, and alumni all over the Philippines)

Final Series (September 17)

This is the last stage of the tournament, the grand finals. The top 4 teams standing debate their hearts out and outwit each other for the championship. This event will also pave way

for the recognition of the top 10 best speakers and adjudicators of the tournament and most importantly, the champion of Luzon Intervarsity.

Target Venue: Philippine High School for the Arts

Expected Participants: Around 400 debaters, adjudicators, guests, and alumni from all over the Philippines

Championship Dinner (September 17)

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SponsorshipThe Luzon IV is a great venue to advertise your

products/services to the following consumer groups. Just last year, the tournament was comprised of more than 300 delegates - 92 debate teams, 73 adjudicators and more than 50 guests and sponsors. This made the 3rd LIV the largest Philippine debate IV so far. This year, we want to exceed expectations and go for an extra mile as we invite more institutions to participate.

List of participating institutions in Luzon IV 2011:• Ateneo de Manila University• Ateneo de Naga University• Bulacan State University• De La Salle - College of Saint Benilde• De La Salle - Lipa• De La Salle University – Manila• Doctor Yanga’s College, Incorporated• Far Eastern University• Manila Central University• Mapua Institute of Technology• Miriam College• National University of Singapore (International)

• San Beda College• St. Augustine Seminary• University of Sto. Tomas• University of the Cordilleras• University of the Philippines Baguio• University of the Philippines Diliman• University of the Philippines Los Baños• University of the Philippines Manila

And other composite teams across Asia… The consumer base of LIV is not limited to de-

baters and adjudicators. Students, faculty, and guests from all participating institutions are also invited to ob-serve the debate rounds, from the preliminary to the championship rounds. We will also have media part-ners to cover the event.

The Luzon IV aims to provide our sponsors with countless opportunities to advertise and promote their products and/or services through our exclusive con-sumer base and promotional materials.

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Promotional Tools

On-SiteOur sponsors may dis-

tribute promotional materials during the debate tourna-ment. They may put up a booth at the main venue to promote and advertise their products/services.

Naming RightsSponsors have the option

to name a particular activity and/or award, depending on the availed marketing pack-age. They have a preference to name the tournament itself to their company or organiza-tion, or one of the final rounds will be dedicated to their com-pany’s/ organization’s nature or advocacies.

Contract • Opportunity to provide

equipment, services, technolo-gy, expertise or personnel use-ful to the event in trade for part of a sponsorship fee.

• Opportunity to provide media value, in-store/in-house promotion, or sponsor-con-tracted rates.

Other additional special benefits that sponsors may request for may be negotiated with the organizers. For inquiries, please contact Mr. Darwin Dalmacio at (+63) 916 238 5949, or e-mail us at [email protected].

Sample promotional materials

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Php 30,000 (or in-kind)

Sponsorship• Official partner• Naming rights

Signage• Inclusion of logo/name in on-site event sig-nage (non-exclusive)• Inclusion of logo/name in all pre-event publicity materials (flyers, teasers, posters, and streamers)• Inclusion of logo/name on kits/souvenirs• A whole-page company logo or adver-tisement on the back part of the souvenir program• Promotion of company in the official web-site of the 3rd Luzon Intervarsity

On-Site• Privilege of having an on-site booth space• Distribution/display opportunities on site• Option to distribute coupons, information, premiums and/or other company materials

Main Event• Mention of company name before and after debate rounds and social events• Option to show company’s video and/or presentation at the convening roomLicense and Endorsements• Use of the event’s logo(s) and trademark(s) for the company’s own advertising and pro-motion

Official Partner Major Sponsor Php 20,000 (or in-kind)

Signage• Inclusion of logo/name in on-site event signage (non-exclusive)• Inclusion of logo/name in pre-event publicity materials (flyers, teasers, and posters)• A half-page company logo on the souvenir program• Promotion of company in the official website of the 3rd Luzon Intervarsity

On-Site• Option to distribute coupons, infor-mation, premiums and/or other com-pany materials

Main EvEnt• Mention of company name before and after some debate rounds and all social events• Option to show company’s video and/or presentation at the convening room

For inquiries, kindly contact Mr. Darwin Dalmacio at (+63) 916 238 5949, or e-mail us at

[email protected].

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Minor Sponsors(Option A)

Php 10,000 (or in-kind)Signage

• Inclusion of logo/name in on-site event signage (non-exclusive)• Inclusion of logo/name in pre event publicity materials (flyers, teasers, and posters) • A quarter page company logo on the souvenir program

Main Event • Mention of company name before and after some debate rounds and some social events

(Option B)Php 5,000 (or in-kind)

Signage • Inclusion of logo/name in on-site event signage (non-exclusive)• Inclusion of logo/name in pre-event publicity materials (flyers, teasers, and posters) • One-eight company logo on the sou-venir program

Main Event • Mention of company name on the opening and closing program

For inquiries, kindly contact Mr. Darwin Dalmacio at (+63) 916 238 5949, or e-mail us at [email protected].

The Fourth Luzon Intervarsity

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The 4th Luzon Intervarsity