4K TV – Gimmick or Lasting Innovation?

10/01/2014 – Confidential an SoftAtHome propriety

2

4K Buzz at FIFA World Cup 2014

10/01/2014 – Confidential an SoftAtHome propriety

3

Smart TV sets & display quality

10/01/2014 – Confidential an SoftAtHome propriety

4

Is the TV Dongle a threat?

The dongle can deliver all the web connectivity and personalization that the smart TV can, but more cheaply, with simpler upgrading and the portability enabling users’ services to follow them wherever they are

10/01/2014 – Confidential an SoftAtHome propriety

5

The future of television is not just about higher resolution, but higher quality in all dimensions

Immersive TV

10/01/2014 – Confidential an SoftAtHome propriety

6

The importance of a frame rate

For 4K we must reduce the time interval between frames in order to deliver realistic moving images that do justice to the higher resolution. We therefore need a higher frame rate.

10/01/2014 – Confidential an SoftAtHome propriety

7

The importance of the viewing distance

10/01/2014 – Confidential an SoftAtHome propriety

8

Users appreciate 4K resolution mainly on big screens, 40/50-inches or moreManufacturers are aware that increased frame rate as well as better colors and higher contrast dynamics are all neededTrue 4K will also prove a key differentiator not just for manufacturers, but also operators and broadcasters 4K is even better when powered by SoftAtHome

Is 4K here to stay?