CO-BRANDING

CO-BRANDING: MARKETERS OFTEN COMBINE THEIR

PRODUCTS WITH PRODUCTS FROM OTHER

COMPANIES IN VARIOUS WAYS

TYPES OF CO-BRANDING:

1. SAME COMPANY CO-BRANDING:

TYPES OF CO-BRANDING:

2. JOINT VENTURE CO-BRANDING:

TYPES OF CO-BRANDING:

3. RETAIL CO-BRANDING

ADVANTAGES:

ADVANTAGES:

CONFUSION!!!

DISADVANTAGES:

DISADVANTAGES:

INGREDIENT BRANDING:

A special case of co- branding where a company

creates brand equity for components that are

contained within other branded products.

CREDITS:

Created by:sagar s t

s.i.t, tumkur

during an internship by

prof. Sameer mathuriim, lucknow