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  • 1. Kentucky Fried Chicken
    An Example of Proper Franchise Management
    Greg Bodenlos, Daly Guillermo, Annaliese Lafayette, Eileen Ng

2. A Two Company Comparison
3. Burger King in Australia
Decided to enter Australian market in 1971
Faced legal problems with trademark rights
Selected new name, Hungry Jacks from preexisting BKC and Pillsbury brands
4. Burger King or Hungry Jacks?
5. Hungry Jacks Emerges
Jack Cowin becomes primary franchisee for Burger King in Australia
Grows the franchise to own over 130 Hungry Jacks outlets
Currently owns 50 KFC outlets in Western Australia and the Northern Territory in addition to 300 Hungry Jack's outlets throughout Australia
6. What Went Wrong
Burger King failed to:
Acquire the name rights when entered the market
Take proactive role in management of HJPLsdevelopment
Enforce its rights under 1990 settlement agreement
Utilize having a great businessman like Jack Cowin on their team
7. Kentucky Fried Chicken
8. Burger King Franchising
Allows franchisees to acquire a minimum of 5 restaurants
Hands-off management style
Prefer franchisees with previous experience
Training: ranges from 73 days to 7 weeks
Focus more on market penetration rather than relationship building with franchisees
9. KFC Franchising
Does not allow franchisees to purchase more than one store at a time
Hands-on management style
Look for franchisees with entrepreneurial spirit
Training: Minimum 6 months
Focus on building strong long term relationships with franchisees
10. Keys to Franchise Success