441 company report
TRANSCRIPT
History
● Justin.tv launched in 2007, single channel that Justin broadcast his life 24/7
● Grew into several category and anyone can broadcast anything
● Game category grew really fast● Change to Twitch in 2011● Acquired by Amazon in August, 2014
Really high traffic ● Twitch falls behind Netflix, Apple and
Google when it comes to peak internet traffic in U.S.
● 58% Twitch users spend more than 20 hours a week watching videos on its site
Fun Story: TwitchPlayPokemon● A social experiment ● Over 1.16 million people
participated, with peak simultaneous participation at 121,000, and with a total of 55 million views during the experiment.
Why it succeed
1. Starts from a really focused area. Know its potential customer.
2. More than a live streaming platform, but also a social network for game lovers.