441 company pres - civis analytics

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A Presentation by Santosh Mohan At the Intersection of Politics and Technology

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Page 1: 441 company pres -  Civis Analytics

A Presentation by Santosh Mohan

At the Intersection of Politics and Technology

Page 2: 441 company pres -  Civis Analytics

Who are they? Founded by former Analytics team for OFA

CEO was OFA Chief Analytics Officer

CTO was part of Healthcare.gov “Trauma team”

Pioneers in tech and politics

poll prediction

data citizenship

Page 3: 441 company pres -  Civis Analytics

ProductsData Consulting • survey methodology research • custom machine learning models

Civis Platform: General Purpose Data Science

• unify data, match features, predict, share models

Page 4: 441 company pres -  Civis Analytics

Funding Story + FinancialsRevenue in tens of millions/year...mostly from contracts

Platform charges by server usage...became AWS Partner

Consulting practice doesn’t scale

Never raised a round...Google’s Eric Schmidt gives a few million every year

Page 5: 441 company pres -  Civis Analytics

What’s new? Media Optimizer!Launched in September 2015

Utilizes ad-spending model used in 2012 Obama campaign

Page 6: 441 company pres -  Civis Analytics

COMPETITORS: finding product-market Fit in ML market“Big data” industry is early stage...companies still figuring out applications and technologies

Those building on top of

Hadoop Stack

Providing data consulting and platforms

Other ML APIs

Page 7: 441 company pres -  Civis Analytics

Secret SauceExperience with Obama’s campaign and non-profits

Focus on “People Science” and human-oriented work where others don’t

Survey-based work is underappreciated in tech industry

Page 8: 441 company pres -  Civis Analytics

CultureTakes on humanitarian causes

Roots in political upbringing

Value both engineering/hard sciences and social science

Page 9: 441 company pres -  Civis Analytics

Predictions!Moving towards more profitable clients

Sticking with survey-based consulting...but doesn’t really scale

Have to decide whether it’s a tech company.

Media optimizer will sell...plays to Civis’ experience

Too many products like Civis Platform