What will you learn? Objectives: Advanced Graphic Design 4355 provides an opportunity for students to encounter advanced problems in concept and execution of graphic design. The advanced course designed to develop confidence in individual creativity and aesthetic judgment; broaden self expression and critical thinking skills, and expand the potential for creative solutions in the varied facets of contemporary graphic design. Through out the course, each student will:

• Continue investigation of Adobe software programs as used for communication design print media. • Provide hands on experience working with adobe software programs. • Implement conceptual ideals through digital media. • Discuss the organization of a design project and preparing finished files for pre-press • Have designed strategies to enhance visualization and critical thinking • Exhibit knowledge of the developmental process of graphic design • Developed professional level standards of visual literacy • Developed aesthetic excellence of completed design projects. • Learn critical thinking skills through peer project evaluations and class critiques. • Understanding of print and electronic media vehicles as they affect the decisions of the graphic designer. • Exhibit a wider knowledge of typography

What’s the class about? Course Description: Continue investigating Adobe Illustrator software. Introduce Adobe Photoshop and Adobe InDesign software as used for communication design print media. Projects will be given so that students can experiment with the possibilities of these software programs. Advanced Graphic Design provides an opportunity for the student to encounter advanced problems in concept and execution of graphic design. Topics include exploration of communication graphics as a medium with an emphasis on individual expression with regard to specific applications of aesthetic and ethical issues of traditional and digital graphic processes. Assignments emphasize creative production, independent written research, group dynamics and oral communication skills including articula-tion of creative strategies and aesthetic perspectives in classroom critiques. Catalogue Description: 4355 Advanced Graphic Design. 3(2-4) Studio em-phasis on greater mastery of technical skills chosen from the many directions associated with graphic design, such as typography, layout, visualization, conceptual problem solving, the ad campaign, illustration or computer aided design. Students prepare portfolios for entry into undergraduate, graduate or work-related programs. May be repeated as needed. Prerequisite: ARTS 2313 Studio fee, $20.

Texas A&M University-Kingsville ADV Graphic Design ARTS-4355-001

SPRINGLocation: BAIL 189

TUESDAY-THURSDAY - 8:00 a.m. -10:45 p.m. 2014

PROJECTS ARE DUE ON SPECIFIED CAL-ENDAR DATES (FINISHED MEANS THE PROJECT IS READY FOR PRESENTATION AT THE BEGINNING OF CLASS)!

THERE IS NO MAKE UP OR EXTRA CREDIT WORK! NO LATE WORK WILL BE ACCEPTED! If its late you get ZERO points!

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Who teaches this class?Jesus De La Rosa, M.F.A. Assistant Professorfor more info visit my website: www.jesusdelarosa.net andwww.jesusdelarosadrawings.blogspot.comHow To Get In Touch? Your are welcome to visit during my posted office hours or by making an appointment. My office is located inside the Ben Bailey Art Building RMS 185 & 182

Office Hours - MW: 10AM-3PM

Send Me An E-Mail: jesus.de_la_rosa@tamuk.edu

Call or Text: (956) 457-0475

Leave Me A Message: You can leave a written message in my box at the (ACT) office Room 175 Speech Building office phone: (361) 593-3401 • art office fax: (361) 593-3402

Following my exact directions, your work ethic and accountability to your work are what will

get you an excellent grade. Not following direc-tions and simply abiding by the minimum re-quirements in the syllabus is average, equaling to a letter grade of C. Your participation in critiques and demos is expected, (hone and refine the lan-guage of critiques), and efforts to improve your work, its quality and execution.

Requirements: completion of 4 proj-ects worth 25 points each, critiques demo participation, film screenings and written assignments are part of each project.

Project # 1:–worth 25ptsProject # 2:–worth 25 ptsProject # 3:–worth 25 ptsProject # 4:–worth 25 pts

Grading System: It is important to focus upon the objectives of each project. Grading revolves around an evaluation of each objective using the following scales:

A (25 PTS) Excellent work, exceeds objectives, very high in originality, extremely well-conceived and executeB (20 PTS) Good work, meets objectives well, is original, well-conceived and executed.C (15 PTS) Acceptable work, meets objectives, fairly well-conceived and executedD (10 PTS) Inferior work, basically complete, but falls short of objectives and needs work in terms of idea & executionF (5 PTS) Failing work, significantly incomplete, does not meet objectives and is poorly conceived and/or executed,

Student Learning Outcome: To understand the concept of visual language as expressed through typography. To understand ty-pographic and manipulation of body copy. To gain knowledge of design software, materials and equipment relevant to their major, such as skills of the hand appropriate to the major area of study, critical thinking skills, creative/generative skills, verbal communication skills, visual com-munication skills for professional practice and the ability to gener-ate a cohesive body of art prod-ucts.

• Each student will demonstrate a practical knowledge of tradition-al, contemporary and evolving production technologies for print and electronic media, including cost effectiveness.

• Each student will show knowl-edge in the technical specifica-tions and preparation for repro-duction of designs.

• Each student will gain aware-ness of existing local, state, and national organizations within the communications design industry.

• Each student will demonstrate an awareness of the different facets and/or opportunities rela-tive to careers in communication graphics.

• Each student will be able to use vocabulary specific to the design communications process.

• Each student will develop use-ful hands-on methods for solving complex design problems.

• The student will demonstrate re-spect for communication design work by presenting neat, clean, well-crafted projects.

• The student will be able to orally critique design communication form.

• Each student will demonstrate professional level production competencies using traditional techniques and contemporary technology (computer).

Student Learning Outcome for Art Major with Graphic De-sign Concentration at TAMUK

Art majors who concentrate on Graphic Design are prepared to enter the working world as pro-fessional designers or as artists who use the tools and effects of communication art. Student designers are trained to success-fully manipulate the compo-nents and composition of visual art within a framework of con-cept that targets an audience or purpose, whether that target is commercially based or personal. The design program installs tech-nological knowledge, cultural and historical understanding and artistic integrity. To respond critically to works in the arts and humanities. To engage in the creative process or interpretive performance and comprehend the physical and intellectual de-mands required of the author or visual or performing artist.

Critiques: In class critiques are intended to help evaluate the strengths and weaknesses within each project by practicing new vocabulary and design concepts presented in class. They will take place after each completed proj-ect. Critiques are designed to encourage the development of your technical and conceptual skills. Your participation and the expression of ideas and opinions in critiques are a major part of this course. You need to be vocal and participate if you don’t, points will be deducted from your final grade.

Attendance Policy: You must be in class to complete the proj-ects so don’t miss class! Class role will be taken every class meet-ing. FIVE POINTS PER ABSENCE WILL BE DEDUCTED FROM YOUR FINAL GRADE. The stu-dent is expected to attend all classes and laboratory sessions. It is the responsibility of the stu-dent to inform the instructor of absences. When, however, in the judgment of the instructor, a stu-dent has been absent to such a degree as to impair his or her status relative to credit for the course, the instructor may drop the student from the class with a grade of “DP” or “DF”.

Drop Policy: Undergraduate Stu-dents Subject to Senate Bill 1231: Beginning with the 2007-2008 Academic Year, undergraduate

students subject to Senate Bill 1231 will be permitted only six (6) non-punitive drops during their undergraduate studies. Non-punitive grades included in the maximum number of drops will be identified on the transcript with a grade of QI. Once a stu-dent has accumulated 6 (six) QI grades, the only grade that may be awarded for a dropped course is a grade of QF, regardless of the student’s academic standing in the class. Drops processed while withdrawing from the university will not be included in the maxi-mum number of non-punitive drops.

Grievance Process: The general policy regarding a grievance is to grant an opportunity to ad-dress an issue one level above the person whose action is be-ing contested. The process may vary depending upon the area of concern but will generally involve several possible steps. The proce-dure utilized shall provide for a prompt and fair consideration of the complaint. If extenuating cir-cumstances prevent either party from meeting the time frame stipulated, all parties involved will confer and agree on an alternate schedule. Proceedings are not judicial trials and formal rules of evidence shall not apply, but evi-dence submitted must be materi-al and relevant to the issue under consideration. Any person who brings a grievance has the bur-den of proof and must provide documentation and evidence to support the allegation.

Sexual Harassment: http://osa.tamuk.edu/studenthandbook/sexualharassments.htmlSexual harassment of students and em-ployees at Texas A&M University-Kingsville is unacceptable and will not be tolerated. Any member of the university community violat-ing this policy will be subject to disciplinary action. Please refer to the website at www.tamuk.edu/sass for the most current univer-sity policy on Sexual Harassment. This policy does not address the issues of sexual assault and/or physical violence. Incidents of this nature should be referred to the University Police Department or other appropriate law enforce-ment agency.

Mobile Device Use Policy: Keep

your cell phones on you and on at all times, but limit use to EMER-GENCIES ONLY, specially campus alters. NO TEXTING. If you receive a campus alert please proceed to inform me immediately. Limit all use of music, ear phone and other digital/electronic devices to after lectures.

Disability Policy, Americans with Disabilities ActStudents with disabilities , includ-ing learning disabilities, who wish to request accommodations in class, should register with the Services for Students with Dis-abilities (SSD) Life Services and Wellness (361)-593-3991 early in the semester so that the ap-propriate arrangements may be made. In accordance with federal laws, students requesting special accommodations must provide documentation of their disabil-ity to the SSD coordinator. Any student who feels he/she many need accommodations based on the impact of a disability should contact me privately, before the first assignment is assigned, to discuss your specific needs so that necessary accommodations can be made.

Student Responsibility: When students enter a university, they bring upon themselves certain responsibilities and obligations, including satisfactory academic performance and social behavior consistent with the lawful pur-poses of the university. Student conduct, therefore, is not con-sidered in isolation within the university community but as an integral part of the educational process. All students are expect-ed to know and abide by the Student Code of Conduct. The university will hold each student responsible for compliance with these published policies. Each student is expected to be fully ac-quainted with all published uni-versity policies, copies of which are available to each student for review in the Dean of Students Office and the Jernigan Library at the Reserve Desk. The official Texas A&M University-Kingsville Student Code of Conduct is lo-cated at http://osa.tamuk.edu/studenthandbook/. (For the most current updates, see the website.)

Prohibited Conduct: The fol-lowing constitutes examples of violations for which students are subject to disciplinary action. This list is not designed to be all-inclu-sive. Other resources

of university policies are in the University Catalog, Student Or-ganization Handbook, Residence Hall Agreement, Student Fam-ily Apartment Agreement, Resi-dence Life Guidebook and the StudentHandbookwebsite:http://osa.tamuk.edu/studenthand-book/.

100. Academic Misconduct

A. Failure to follow published de-partmental guidelines, professor’s syllabi, and other posted academ-ic policies in place for the orderly and efficient instruction of classes, use of academic resources and equipment.

B. Unauthorized possession of ex-aminations, reserved library mate-rials, laboratory materials or other course related materials.

C. Failure to follow the instructor or proctor’s test-taking instruc-tions, including but not limited to not setting aside notes, books or study guides while the test is in progress, failing to sit in des-ignated locations and/or leaving the classroom/ test site without permission during a test.

D. Prevention of the convening, continuation or orderly conduct of any class, lab or class activity. En-gaging in conduct that interferes with or disrupts university teach-ing, research or class activities such as making loud and distract-ing noises, repeatedly answering cell phones/text messaging or al-lowing pagers to beep, exhibiting erratic or irrational behavior, per-sisting in speaking without being recognized, repeatedly leaving and entering the classroom or test site without authorization and making physical threats or verbal

insults to the faculty member, or other students and staff.

E. Falsification of student tran-script or other academic records; or unauthorized access to aca-demic computer records.

F. Nondisclosure or misrepresen-tation in filling out applications or other university records

200. Academic Dishonesty

A. Plagiarism: Portrayal of anoth-er’s work or ideas as one’s own.

B. Cheating: Using unauthor-ized notes or study aids; allowing another party to do one’s work/exam and turning in that work/exam as one’s own; getting help from another party without the instructor’s consent; submitting the same or similar work in more than one course without permis-sion from the course instructors.

C. Fabrication: Falsification or cre-ation of data, research or resourc-es, or altering a graded work without the prior consent of the course instructor.

D. Lying: Deliberate falsification with the intent to deceive in writ-ten or verbal form as it applies to an academic submission.

E. Bribery: Providing, offering or taking rewards in exchange for a grade, an assignment or the aid of academic dishonesty.

F. Threat: An attempt to intimi-date a student, staff, or faculty member for the purpose of re-ceiving an unearned grade or in an effort to prevent the reporting of an Honor Code violation.

G. Aid of Academic Dishonesty: Intentionally facilitating any act of academic dishonesty.

303. Theft of public or private property or of services on uni-versity property or at univer-sity sponsored activities. This includes unauthorized use of a university or privately-owned telephone and/or charging un-authorized phone calls to an-other person’s or the university’s billing account. Knowingly pos-sessing stolen property or resell-ing stolen property constitutes theft or being an accessory to theft, and is therefore a violation of this provision.

306. Unauthorized tampering, possession or use of university owned or controlled equipment, including but not limited to uni-versity keys, university furnish-ings and equipment.

312. Committing acts that con-stitute disorderly conduct or dis-ruptive activity, which includes physical or verbal abuse and/or injury of another person; abusive, indecent, profane or vulgar lan-guage in a public place; threats or obscene actions; nuisance or obscene telephone calls, fight-ing; and/or disrespect of the rights and privileges of others; verbal and/or physical harass-ment of any university student or employee.

313. Breaching campus safety or security, to include but not lim-ited to unauthorized access to university facilities, tampering/damaging door locks, security cameras and card access read-ers, duplicating university keys,

propping of exterior residence hall doors and the placement of equipment or vehicles (includ-ing bicycles) so as to obstruct the means of access to/from university buildings and thereby endangering life and safety.

314. Damaging, destroying, de-facing, misusing or littering of any property of the university or university vendor, of another in-stitution or of another person on university premises or at univer-sity sponsored activities.

320. Breach of computer secu-rity, unauthorized use of com-puter facilities, misuse of any computer, networking device, telephone, copier, printer, fax machine or other university in-formation technology resource and other violations of the uni-versity’s Computer Use Policy. All students are granted permission to use the computing resources of Texas A&M University-Kings-ville. The university has specific policies, which govern the use of electronic network facilities such as local area networks and the In-ternet. Upon misuse of the com-puting facilities at Texas A&M University-Kingsville, the univer-sity reserves the right to deny fu-ture computing privileges to the individual at all university owned computing facilities. Misuse of university information technol-ogy resources will result in res-titution charges for the service received, damage incurred and any associated costs. In addition, students found to be in violation of this section will be subject to other disciplinary action.

MAC LAB (ROOM 189) USE POLICY: This is not a general campus lab! Access to room 189 and use of all its equipment is limited to Art Ma-jors, students enrolled in Graphic Design courses and any other classes meeting in the lab. The tables and desks in the lab are not exacto blade resistant, DO NOT cut directly on top of these surfaces. As a student, your use of software and the Internet is governed by TAMUK policies.

• DO NOT USE SPRAY ADHESIVE IN THE LAB OR INSIDE THE ART BUILDING.• FOLLOW LAB POLICES POSTED ON WALLS. • ABSOLUTELY NO FOOD OR DRINKS ARE ALLOWED IN THE LAB.• LAB DOSE NOT PROVIDE PRINTING PAPER. • YOU ARE RESPONSIBLE FOR PROVIDING YOUR OWN PRINTING PAPER.• BE CONSERVATIVE IN YOUR USE OF MATERIALS.

ART SUPPLIES NEEDED FOR COMPLETION OF COURSE:

• Two USB external micro vault drives (min 8 GB of free space)• Recordable CDs (as needed)• CD Paper Sleeves (a must)• Sketch Book minimum size 8”x11”• 6B Drawing Pencils (as needed) • Mechanical Pencils (as needed) • Exacto Knife & Blades (as needed) Any additional supplies TBA

RECOMMENDED TEXTS

• CS5: Visual QuickStart Guide

• Graphic Design Solutions by Robin Landa

• Design Basics by David A. Lauer & Stephen Pentak

Class BLOG (www.gd4355.blogspot.com)

Texas A&M University-Kingsville ADV Graphic Design ARTS-4355-001

SPRINGLocation: BAIL 189

TUESDAY-THURSDAY - 8:00 a.m. -10:45 p.m. 2014

WEEK 11T: MAR 25 – LAB continue project #3R: MAR 27 – LAB continue project #3

WEEK 12T: APR 1 – LAB continue project #3 R: APR 3 – PROJECT #3 DUE / PRESENTATION / CRIT ASSIGN PROJECT #4

WEEK 13T: APR 8 – LAB continue project #4R: APR 10 – LAB continue project #4

WEEK 14T: APR 15 – LAB continue project #4R: APR 17 – LAB continue project #4

WEEK 15T: APR 22 – LAB continue project #4R: APR 24 –LAB continue project #4

WEEK 16T: APR 29 – LAST CLASS DAY/ PROJECT #4 DUE / CRIT

WEEK 17 SATURDAY: MAY 3 – FINAL, 10:40 AM - 1:10 AMMAY 9th -10th: COMMENCEMENT

THE MAC LAB (RM 189) IS OPEN M-F 8AM-5PM

YOU MAY WORK IN THE LAB ANYTIME A CLASS IS NOT IN SESSION. All ASSIGNMENTS, ANNOUNCEMENTS AND THIS SYLLABUS WILL BE POST-ED AND AVAILABLE TO YOU ONLINE ON THE CLASS BLOG.

THE CALENDAR CONTAINS SCHEDULED ASSIGNMENTDEMO, DUE DATES, HOLIDAYS AND FINAL EXAM DATES.

WEEK 1 T: JAN 14 – 1ST CLASS DAY, INTROS, SYLLABUSR: JAN 16 – ASSIGN PROJECT #1

WEEK 2T: JAN 20 – LAB continue project #1 R: JAN 23 – LAB continue project #1 WEEK 3T: JAN 27 – LAB continue project #1 R: JAN 30 – LAB continue project #1

WEEK 4T: FEB 4 – LAB continue project #1R: FEB 6 – PROJECT #1 DUE / PRESENTATION / CRIT ASSIGN PROJECT #2

WEEK 5T: FEB 11 – LAB continue project #2R: FEB 13 – LAB continue project #2

WEEK 6T: FEB 18– LAB continue project #2R: FEB 20 – LAB continue project #2

WEEK 7T: FEB 25 – LAB continue project #2R: FEB 27 – LAB continue project #2

WEEK 8M: MAR 4 – PROJECT #2 DUE / PRESENTATION / CRIT ASSIGN PROJECT #3 W: MAR 6 – LAB continue project #3

WEEK 9 (Ghost Week)T: MAR 11 – SPRING BREAK (No Class)R: MAR 13 – SPRING BREAK (No Class)

WEEK 10 T: MAR 18 – LAB continue project #3R: MAR 20 – LAB continue project #3

Be advised that the calendar and syllabus are subject to change at instructor’s discretion.

Send me the following statement via e-mail:By signing and dating this sheet; I agree and acknowledge I have read the Advanced Graphic Design 4355 syllabus in its entirety. I understand my responsibilities as a TAMUK student. I understand and agree to abide by the polices, grading system and require-ments of this syllabus for the completion of this course (Advanced Graphic Design 4355). I acknowledge that I can access this syl-labus online at (www.gd4355.blogspot.com) I acknowledge that I know how to reach Professor Jesus De La Rosa outside of class, during his office hours, via e-mail, via cell phone, office phone, by leaving a message at the art office or by making an appointment.

PROVIDE WORKING E-MAIL ADDRESS AND PHONE NUMBER WHERE YOU CAN BE REACHED.

E-MAIL: _________________________________________________

PHONE: _________________________________________________

PRINTED NAME: ________________________________________

SIGNATURE: ____________________________________________

DATE: ___________________________________________________