43 expert tips for future proofing your content strategy
TRANSCRIPT
-
TableofContents
https://my.visme.co/projects/8ryj7g0q-43-expert-tips-on-future-proofing-your-content
-
Itmeanskeepinganeyeonemergingcontenttrendsandnetworksthatarecuttingthroughthegrowingnoiseandclutter.
http://www.jeffbullas.com/2016/10/10/21-secrets-behind-viral-infographics/http://www.jeffbullas.com/2016/10/10/21-secrets-behind-viral-infographics/https://twitter.com/jeffbullashttps://twitter.com/jeffbullashttp://www.jeffbullas.com/http://www.jeffbullas.com/
-
standsout.
Contentthatisco-createdwithcustomersthatsharevaluesandinterestswiththebrandispowerful,sustainableand
http://www.toprankblog.com/2016/07/future-social-media-marketing/http://www.toprankblog.com/2016/07/future-social-media-marketing/https://twitter.com/leeoddenhttps://twitter.com/leeoddenhttp://www.toprankmarketing.com/http://www.toprankmarketing.com/
-
Createanactivemarketplaceforyourproductsbybuildingyourownsocialmediafollowingsandemaillistsandbecomingaleaderinyourniche.
https://website-designs.com/online-marketing/content-marketing/a-realistic-view-of-how-content-marketing-works/https://website-designs.com/online-marketing/content-marketing/a-realistic-view-of-how-content-marketing-works/https://twitter.com/FX_Digitalhttps://twitter.com/FX_Digitalhttps://website-designs.com/https://website-designs.com/
-
Createqualitycontentthathelpsyouraudiencesolveaproblem.Writecontentthatmakesadifferenceforthemandbeconsistent.
http://sociallysorted.com.au/survey-your-audience/http://sociallysorted.com.au/survey-your-audience/https://twitter.com/SociallySortedhttps://twitter.com/SociallySortedhttp://sociallysorted.com.au/blog/
-
Ifyoucanproducecontentthathasyourcompetitorssaying"wedon'thavethatkindoftimeormoney!"you'vefoundawaytostandout.
https://moz.com/blog/content-marketing-tips-b2b-organizations-whiteboard-fridayhttps://moz.com/blog/content-marketing-tips-b2b-organizations-whiteboard-fridayhttps://twitter.com/randfishhttps://twitter.com/randfishhttps://moz.com/rand/https://moz.com/rand/
-
Takeacomplicatedideaandpresentitinaclearway.Thevalueofvisualmediaistomakeiteasiertounderstandwhatyou'recommunicating.
https://www.entrepreneur.com/article/273185https://www.entrepreneur.com/article/273185https://twitter.com/sujanpatelhttps://twitter.com/sujanpatelhttps://webprofits.agency/https://webprofits.agency/
-
Mystrategyfornextyearisto(a)createevenmorecontentand(b)repurpose/paytopromotethebestperformerslikecrazy.
http://www.inc.com/larry-kim/22-eye-opening-reasons-your-business-needs-to-be-on-instagram.htmlhttp://www.inc.com/larry-kim/22-eye-opening-reasons-your-business-needs-to-be-on-instagram.htmlhttps://twitter.com/larrykimhttps://twitter.com/larrykimhttp://www.wordstream.com/http://www.wordstream.com/
-
Aslongaswecontinuelettingtheaudienceparticipateinshapingthecontent,Idon'tthinktherewillbefatigue.
http://www.johnrampton.com/content-marketing-guide/https://twitter.com/johnramptonhttps://twitter.com/johnramptonhttps://due.com/https://due.com/http://www.johnrampton.com/content-marketing-guide/
-
Youcancutthroughthenoiseifyou'readdingvaluenotmorenoise.Writebettercontentthananyoneelse.Ifyou'renot,thenyoucan'tstandout!
http://www.razorsocial.com/visual-web/http://www.razorsocial.com/visual-web/https://twitter.com/IanClearyhttps://twitter.com/IanClearyhttp://www.razorsocial.com/http://www.razorsocial.com/
-
Lockintoyouraudience'sneedsandconsistentlydeliveringcontentthateducates,entertainsandinspiresthem.
http://www.socialmediatoday.com/marketing/make-your-visual-marketing-matter-more-podcasthttps://twitter.com/FeldmanCreativehttps://twitter.com/FeldmanCreativehttp://feldmancreative.com/http://feldmancreative.com/http://www.socialmediatoday.com/marketing/make-your-visual-marketing-matter-more-podcast
-
Tweakyourcontentpublishingfrequencyandcontentaccordingtohowyourfansengagewithyourvisualcontent.
http://maximizeyoursocial.com/harvard-medical-school-visual-social-podcast-ep-128-847/https://twitter.com/NealSchafferhttps://twitter.com/NealSchafferhttp://maximizeyoursocial.com/http://maximizeyoursocial.com/http://maximizeyoursocial.com/harvard-medical-school-visual-social-podcast-ep-128-847/
-
Contentstrategyisaniterativeprocess.Itcanandshouldbereviewedatleastbiannually,preferablyquarterly.
http://maximizeyoursocial.com/https://contently.com/strategist/2016/04/05/content-methodology-report/https://twitter.com/lieblinkhttps://twitter.com/lieblinkhttp://rebeccalieb.com/http://rebeccalieb.com/https://contently.com/strategist/2016/04/05/content-methodology-report/
-
Searchforhigh-qualitytopicsthatdirectlyimpactyourcustomerbaseinameaningfulwaylikesolvingaproblemordisputingacommonmyth.
https://www.entrepreneur.com/article/253657https://www.entrepreneur.com/article/253657https://twitter.com/BrianHonigmanhttps://twitter.com/BrianHonigmanhttp://www.brianhonigman.com/http://www.brianhonigman.com/
-
Buildasolidbaseoftrustedconnections!Yourfanswillnevergetboredofyourcontentifyoucontinuetocreatequalitystuff.
https://www.linkedin.com/pulse/boost-your-instagram-sales-user-generated-content-sam-hurley-https://www.linkedin.com/pulse/boost-your-instagram-sales-user-generated-content-sam-hurley-https://twitter.com/Sam___Hurleyhttps://twitter.com/Sam___Hurleyhttps://optim-eyez.co.uk/coming-soon/https://optim-eyez.co.uk/coming-soon/
-
Aslongasyou'reconsistentlycreatingqualitycontentthatmeetsyourreaders'needsanddistributingthroughtherightchannels,youraudiencewillbeabletofinditandconsumeit.
http://www.inc.com/john-hall/the-most-meaningful-content-marketing-trends-and-how-they-will-influence-2017-pa.htmlhttp://www.inc.com/john-hall/the-most-meaningful-content-marketing-trends-and-how-they-will-influence-2017-pa.htmlhttps://twitter.com/johnhallhttps://twitter.com/johnhallhttps://www.influenceandco.com/https://www.influenceandco.com/
-
Thefutureofsearchisaboutaligningvisitorintentwithsemantics.Gobeyondthephraseandcoveryourtopicmorebroadly.
https://www.orbitmedia.com/blog/visual-marketing/https://twitter.com/crestodinahttps://twitter.com/crestodinahttp://feldmancreative.com/https://www.orbitmedia.com/https://www.orbitmedia.com/blog/visual-marketing/https://www.orbitmedia.com/blog/semantic-seo/
-
Createcontentthatstandsout,thathasapurposeandagoal,thatmeetstheneedsofyouraudience,andasSethGodinsays,'theywillbeatapathtoyourdoor.'
http://www.coxblue.com/the-4-key-team-members-you-need-to-achieve-content-marketing-success/http://www.coxblue.com/the-4-key-team-members-you-need-to-achieve-content-marketing-success/https://twitter.com/martinjonesazhttps://twitter.com/martinjonesazhttps://www.coxblue.com/https://www.coxblue.com/
-
Createcontentthatstandsout,thathasapurposeandagoal,thatmeetstheneedsofyouraudience,andasSethGodinsays,"theywillbeatapathtoyourdoor".
https://www.lilachbullock.com/6-ways-get-instagram/https://www.lilachbullock.com/6-ways-get-instagram/https://twitter.com/lilachbullockhttps://twitter.com/lilachbullockhttps://www.lilachbullock.com/https://www.lilachbullock.com/
-
Youfutureproofyourcontentbybuildingcontentrelationshipsandusingcontentasameanstoguidethecustomerjourneyateverystage.
https://www.amazon.com/dp/B005KR3KQO/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1https://twitter.com/ducttapehttps://twitter.com/ducttapehttps://www.ducttapemarketing.com/blog/https://www.ducttapemarketing.com/blog/https://www.amazon.com/dp/B005KR3KQO/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
-
Thebeststrategyforfutureproofingistoplancontentreviewsandbuilditintoyourschedule.Youmayneedtoreviewyourcontenteveryyearjusttomakesureitstillmakessense.
http://contentmarketinginstitute.com/2015/06/create-authentic-images/http://contentmarketinginstitute.com/2015/06/create-authentic-images/https://twitter.com/BuddyScalerahttps://twitter.com/BuddyScalerahttp://www.buddyscalera.com/http://www.buddyscalera.com/
-
Test,re-test,evolve,anddriveatruckthroughcontentthatcreatesconversation.Addvalue,andalwaysbelisteningandpayingattention.
https://www.amazon.com/Return-Relationship-Kathryn-Rose-ebook/dp/B00B73PNSS/ref=sr_1_1?s=books&ie=UTF8&qid=1437334333&sr=1-1&keywords=return+on+relationshiphttps://twitter.com/TedRubinhttps://twitter.com/TedRubinhttp://tedrubin.com/http://tedrubin.com/https://www.amazon.com/Return-Relationship-Kathryn-Rose-ebook/dp/B00B73PNSS/ref=sr_1_1?s=books&ie=UTF8&qid=1437334333&sr=1-1&keywords=return+on+relationship
-
Focusondevelopingcontentthatconsumerswillcontinuetowantinthefuture.Understandtheemergingtrendsandwritecontentthatleveragesthesetrends.
http://digitalbrandinginstitute.com/use-content-marketing-build-your-digital-brand/http://digitalbrandinginstitute.com/use-content-marketing-build-your-digital-brand/https://twitter.com/dbiwebhttps://twitter.com/dbiwebhttp://digitalbrandinginstitute.com/http://digitalbrandinginstitute.com/
-
Whenyoufocusonaddingvaluetoyourcustomers,valuethat'sseparateanddistinctfromwhatyousell,thenyouwillalwaysberelevantandnecessarytothem.
http://www.econtentmag.com/Articles/Column/Content-Marketing-Evolution/Why-Content-Marketing-Is-the-Cornerstone-of-Customer-Experience-111291.htmhttp://www.econtentmag.com/Articles/Column/Content-Marketing-Evolution/Why-Content-Marketing-Is-the-Cornerstone-of-Customer-Experience-111291.htmhttps://twitter.com/CarlaJohnsonhttps://twitter.com/CarlaJohnsonhttp://digitalbrandinginstitute.com/http://digitalbrandinginstitute.com/
-
Shedthepublishandpraymentalityandtrulyconvergethechannelsofcontentpromotion.
http://digitalbrandinginstitute.com/http://connect.relevance.com/native-advertising-manifestohttps://twitter.com/ChadPollitthttps://twitter.com/ChadPollitthttp://relevance.com/http://relevance.com/http://connect.relevance.com/native-advertising-manifesto
-
Repurposeonlyhigh-performingcontent,andavoidrelyingonrecycledcontent;alwaysfocusongeneratingnewandrelevantcollateral.
http://searchengineland.com/3-google-patents-need-know-2016-236896http://searchengineland.com/3-google-patents-need-know-2016-236896https://twitter.com/DholakiyaPratikhttps://twitter.com/DholakiyaPratikhttp://www.e2msolutions.com/http://www.e2msolutions.com/
-
Repurposeonlyhigh-performingcontent,andavoidrelyingonrecycledcontent;alwaysfocusongeneratingnewandrelevantcollateral.
http://www.ronsela.com/repurposing-content/http://www.ronsela.com/repurposing-content/https://twitter.com/ronselahttps://twitter.com/ronselahttp://www.ronsela.com/http://www.ronsela.com/
-
Acontentstrategybuiltaroundproblemspeoplehaveandquestionstheyareasking,willnevergrowoldandfatigued.
https://www.entrepreneur.com/article/279208https://www.entrepreneur.com/article/279208https://twitter.com/IAmAaronAgiushttps://twitter.com/IAmAaronAgiushttps://louder.online/https://louder.online/
-
Simplyfocusonconsistentlycreatingandsharingreallygoodcontent.Masterywillalwaysmatterandpercolatestothetop.
https://www.amazon.com/Social-Media-Law-Business-Practical/dp/0071799605https://twitter.com/GlenGilmorehttps://twitter.com/GlenGilmorehttp://www.glengilmore.com/http://www.glengilmore.com/https://www.amazon.com/Social-Media-Law-Business-Practical/dp/0071799605
-
Figureoutwhatyourparticularaudiencewantstohear,andplaytoyourstrengthswhetherthatsexpertiseorentertainment.
http://linawang.org/6-content-marketing-growth-hacks-drive-traffic-conversions/https://twitter.com/2pokerprincesshttps://twitter.com/2pokerprincesshttp://linawang.org/http://linawang.org/http://linawang.org/6-content-marketing-growth-hacks-drive-traffic-conversions/
-
Havingadocumentedcontentstrategyistheonlywaytoensurethatyouarenotonlyconsistentlyproducinghighqualitycontent.
https://blogs.oracle.com/marketingcloud/4-examples-of-content-curation-done-right?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+itsallaboutrevenue+%28Modern+Marketing+Blog%29https://twitter.com/TweetsFromPawanhttps://twitter.com/TweetsFromPawanhttp://www.curata.com/http://www.curata.com/https://blogs.oracle.com/marketingcloud/4-examples-of-content-curation-done-right?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+itsallaboutrevenue+%28Modern+Marketing+Blog%29
-
Engageyourecosystemaspartofcontentcreation:Includequotesanddatafromyourindustry'sthoughtleadersandshareyourcontentwithotherpublications.
http://www.curata.com/blog/the-ultimate-content-marketing-strategy-infographic/https://twitter.com/michaelgerardhttps://twitter.com/michaelgerardhttps://www.linkedin.com/in/michaelgerardhttp://www.curata.com/blog/the-ultimate-content-marketing-strategy-infographic/https://www.linkedin.com/in/michaelgerard
-
Createcontentthatfocusesonlong-tailkeywords,issharedintotheveinofexistingcrowdcultures,andispartofacontentcalendarthatisalwaystwomonthsahead.
http://www.huffingtonpost.com/cameron-conaway/journalism-and-content-ma_b_10846518.html?https://twitter.com/CameronConawayhttps://twitter.com/CameronConawayhttps://www.getflow.com/http://www.huffingtonpost.com/cameron-conaway/journalism-and-content-ma_b_10846518.html?https://www.getflow.com/
-
Betheresourceotherpeoplelookupto.Thatmeanstakingthepainsthatotherswillnot.
https://www.amazon.com/dp/B00O27V8L2/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1https://twitter.com/webby2001https://twitter.com/webby2001http://brandsavant.com/http://brandsavant.com/https://www.amazon.com/dp/B00O27V8L2/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
-
Produceagreate-bookorwhitepaperthatcanbringinnewsubscribersandalsoserveasthefoundationfornewpieces.
http://www.newsmodo.com/all-blog-content/how-to-develop-your-audience-personashttps://my.visme.co/render/1453557624/tractoBRhttps://my.visme.co/render/1453557624/tractoBRhttp://www.tracto.com.br/http://www.tracto.com.br/http://www.newsmodo.com/all-blog-content/how-to-develop-your-audience-personas
-
Youcanstandoutbytellingstories,sharingexamplesorusingrelatableanalogies.Thesearealmostimpossibletocopy.
http://capitalsolutionsbancorp.com/7-actions-that-will-actually-help-keep-your-customers/https://twitter.com/merylkevanshttps://twitter.com/merylkevanshttp://www.meryl.net/http://capitalsolutionsbancorp.com/7-actions-that-will-actually-help-keep-your-customers/http://www.meryl.net/
-
Askyourselfhowyoucanhelpeducateandentertainyourcustomersaroundthetopicsnearanddeartothem.
https://contently.com/strategist/2014/04/09/honing-your-brand-voice-on-socialhttps://twitter.com/davidburnhttps://twitter.com/davidburnhttp://bonehook.com/https://contently.com/strategist/2014/04/09/honing-your-brand-voice-on-socialhttp://bonehook.com/
-
Providehigherqualitycontentthatismorerefined,lessgeneral,andmorefocusedonaparticulartopicarea,industryorspace,suchasagroupwithinagroup.
http://www.maximapr.com/single-post/2016/05/04/Facebook-Changing-The-Face-Of-News-Opening-Instant-Articles-To-All-Publishershttps://twitter.com/jmaloneprhttps://twitter.com/jmaloneprhttp://www.maximapr.com/http://www.maximapr.com/single-post/2016/05/04/Facebook-Changing-The-Face-Of-News-Opening-Instant-Articles-To-All-Publishershttp://www.maximapr.com/
-
Byusingpurposeasacompasspointforrevealingcompellingcontentideas,youwillbeabletotapintosomethingthatyoucanclaimasuniquelyyours.
http://www.slideshare.net/russellfsm/russell-sparkmans-content-marketing-world-2016-presentation-about-purposefocused-content-marketinghttps://twitter.com/fusionsparkhttps://twitter.com/fusionsparkhttp://www.fusionspark.com/http://www.fusionspark.com/http://www.slideshare.net/russellfsm/russell-sparkmans-content-marketing-world-2016-presentation-about-purposefocused-content-marketing
-
Myadviceistodosomethingalittlebitoffthewall.Ofcourse,thecontentmustbevaluable.Ifyoucanmakeitfunandvaluable,allthebetter.
https://contently.com/strategist/2014/04/09/honing-your-brand-voice-on-socialhttps://twitter.com/bernieborgeshttps://twitter.com/bernieborgeshttp://www.findandconvert.com/https://contently.com/strategist/2014/04/09/honing-your-brand-voice-on-socialhttp://www.findandconvert.com/
-
Considernotonlywhatreadersareinterestedintodaybutalsowhattheywillwanttoknowtomorrow.Qualitycontenttargetspeopleandactions,notclicksandalgorithms.
http://www.slideshare.net/Jonathan_Crossfield/let-me-tell-you-a-story-finding-the-narrative-in-your-content-marketinghttps://twitter.com/Kimotahttps://twitter.com/Kimotahttps://my.visme.co/render/1453557624/Jonathancrossfield.comhttps://my.visme.co/render/1453557624/Jonathancrossfield.comhttp://www.slideshare.net/Jonathan_Crossfield/let-me-tell-you-a-story-finding-the-narrative-in-your-content-marketing
-
Justbeauthenticanddon'tbeafraidtodrillverydeepintoanicheareaofexpertise.Anyonewithpassion,commitmentandauniquepointofviewcanbuildaglobalaudience.
https://www.youtube.com/watch?v=REq8Bs8pU8Ihttps://twitter.com/JeffLHerrmannhttps://twitter.com/JeffLHerrmannhttp://www.publishorperish.fm/http://www.publishorperish.fm/https://www.youtube.com/watch?v=REq8Bs8pU8I
-
Thinkbig.AndIdon'tmeannecessarilythinkmorecontent.Thinkbettercontent.Makethefuturebright.Planambitiouslyaboutwhatcontentcandoyourbusinessatscale.
http://review.content-science.com/2016/07/4-ways-to-make-user-journeys-actually-useful-for-content-strategy/https://twitter.com/leenjoneshttps://twitter.com/leenjoneshttp://content-science.com/http://review.content-science.com/2016/07/4-ways-to-make-user-journeys-actually-useful-for-content-strategy/http://content-science.com/
-
Thebestcontentinformstheaudiencetohelpthemmakebetterdecisionsintheirlives.
https://www.youtube.com/watch?v=D4fkvm4Ogqwhttp://www.coolinfographics.com/book/https://twitter.com/rtkrumhttps://twitter.com/rtkrumhttp://infonewt.com/http://infonewt.com/https://www.youtube.com/watch?v=D4fkvm4Ogqwhttp://www.coolinfographics.com/book/
-
CreateStand-OutVisualContent
https://www.visme.co/https://www.visme.co/
- https://my.visme.co/projects/8ryj7g0q-43-expert-tips-on-future-proofing-your-content