Between 19 and 21 October at four different venues in the city

41st PORTUGAL FASHION CONTINUES IN PORTO WITH DESIGNER FASHION,

READY-TO-WEAR, HAUTE COUTURE, TAILORING AND FOOTWEAR

• The fashion shows in Porto will end the presentation of Spring-Summer

2018 collections, which were also on show in London, Milan, New York,

Paris and Lisbon

• Trends for the warm season revealed by Alexandra Moura, Anabela

Baldaque, Estelita Mendonça, Hugo Costa, Diogo Miranda, Luís

Buchinho, Miguel Vieira, Nuno Baltazar, Susana Bettencourt, Dielmar,

Lion of Porches, Fly London, and more

• Katty Xiomara combines fashion with street art

• The four days of this event have a total of 33 fashion shows, with

proposals from 17 designers, eight young designers, 12 students from

six fashion schools, five clothing labels and six footwear brands

• Introducing four new venues: The old slaughterhouse and Cais Novo in

Porto and Rive-Rouge and Armazém 16 in Lisbon last Saturday

Following the success of the fashion shows in Lisbon last Saturday, the 41st Portugal

Fashion spring/summer 2018 continues in Porto from 19 to 21 October, with a very

varied line-up. There will be fashion shows with designer fashion, creations by young

designers, ready-to-wear, haute couture, tailoring and footwear. This will complete a

calendar that, in the four days of this event, in Lisbon and Porto, has a total of 33

fashion shows, with proposals from 17 designers, eight young designers, 12 students

from six fashion schools, five clothing labels and six footwear brands.

“This Portugal Fashion has a wide variety of proposals, from designer fashion

to the more commercial lines from the clothing industry, not forgetting the

irreverence of the young designers. This diversity in the fashion shows reflects

the dynamics, versatility and modernity of Portuguese fashion and the textiles

sector, which are continuing to make their mark internationally, both on the

catwalk and in exports”, highlighted Adelino Costa Matos, President of ANJE,

which has been organising the event for over 20 years.

“This Portugal Fashion has the additional attraction of presenting, first in

Lisbon and now in Porto, the fashion shows by designers who were present in

the big fashion capitals at the beginning of the season: London, Milan, New

York and Paris. The next three days will, in fact, provide an unparalleled

opportunity to see the fashion shows by Alexandra Moura, Hugo Costa, Katty

Xiomara and Miguel Vieira, after their success on the big international

catwalks”, the president added.

“But we mustn't forget other big names in Portuguese fashion, such as

Anabela Baldaque, Nuno Baltazar and Luís Buchinho, emerging talents like

Carla Pontes, Estelita Mendonça and Susana Bettencourt, labels as important

as Lion of Porches or Dielmar, as well as the excellence of our footwear, which

was seen in Luís Onofre's fashion show in Lisbon”, Adelino Costa Matos also

said.

“If there are any doubts, the calendar for this Portugal Fashion also serves to

reiterate the quality of Portuguese fashion in the light of the highest

international standards. This quality is also seen in the remarkable

restructuring and reinforcement of competitiveness in the textile, clothing and

footwear sectors in recent years”, he concluded.

In fact, one of the main attractions in the next three days of fashion shows in Porto is

the presentation of the collections that were in the spotlight at the big fashion weeks.

Fashion shows by designers with recent successful international experiences, with

the support of Portugal Fashion, are on the calendar too: Alexandra Moura (London

Fashion Week), Hugo Costa (Paris Men's Fashion Week), Miguel Vieira (New York

Fashion Week) and Katty Xiomara (New York Fashion Week). Previously in Lisbon,

we saw the collections by Pedro Pedro and Carlos Gil, both recently back from

Milano Moda Donna.

Another of the highlights of the line-up in Porto are the fashion shows by young

designers who, after gaining experience on the Bloom (new designers) catwalk, are

now on the Portugal Fashion main calendar. Carla Pontes, Estelita Mendonça, Hugo

Costa and Susana Bettencourt are examples of young designers who have made

extraordinary progress and whose careers are now consolidated. At the moment,

these designers are not only on the main Portugal Fashion catwalk, but they also

take part in international fashion shows and showrooms, with the support of Portugal

Fashion. They have gone from the affirmation phase to the phase of confirmation as

important names in Portuguese fashion.

And the fashion shows by Júlio Torcato, Anabela Baldaque, Nuno Baltazar and Luís

Buchinho are always interesting. These are four historical names in Portuguese

fashion, whose capacity for aesthetic reinvention and anticipating trends may well be

confirmed once again at this Portugal Fashion. Younger, but equally talented, Diogo

Miranda is already an established name in Portuguese fashion, and we can expect

an impressive fashion show at a time when the designer is celebrating 10 years in

the business. After her début in the previous event, Micaela Oliveira is back at

Portugal Fashion with another luxurious haute couture collection.

Mention must also be made of the commercial lines by ready-to-wear and footwear

brands. Pé de Chumbo, Lion of Porches and Ana Sousa show vitality, modernity and

the international dimension of “Made in Portugal” clothing. Dielmar too shows the

excellence of our clothing, in the tailored elegance of its suits. In a fashion show with

the support of the sector's business association, APICCAPS, Ambitious, Dkode, Fly

London, J. Reinaldo, Nobrand and Rufel show the quality and sophistication of

Portuguese footwear in their collections.

Street art at the old slaughterhouse

After a day devoted exclusively to young designers and fashion students, Portugal

Fashion will begin a marathon of fashion shows at the Porto Customs House where,

from 4 pm to 11:30 pm, eight collections for the warm season will be presented. On

this 3rd day of the event, we have the fashion shows by the emerging designers

already mentioned here: Carla Pontes, Estelita Mendonça, Hugo Costa and Susana

Bettencourt.

Carla Pontes explores volumes, colours and details in a collection with ethnic

influences. And Estelita Mendonça is sure to surprise with his bold, markedly urban

proposals, while in Susana Bettencourt's new collection, the references to 1970s

aviation uniforms stand out. Hugo Costa took his inspiration from the nomadic Moken

tribe (Mergui Archipelago), creating a minimalist line in showy colours.

On the 3rd day of Portugal Fashion, the catwalk will be open to established designers.

With his “Mobil(ize) II” collection, Júlio Torcato mixes classic tailoring cuts with

materials from the world of sports. Using silk taffeta, Diogo Miranda has created

exaggerated sleeves, ruffles, voluminous bows and necklines for the warm season.

Entitled “7 women plus 1”, Anabela Baldaque's most recent collection stands out

from its prints, unexpected cuts and long silhouettes. Celebrating 30 years in the

business, Miguel Vieira explores plays on volume between slim and oversized

clothing, with a sporty touch.

On the last day of fashion shows, first thing in the morning, Katty Xiomara promises

to surprise with a fashion show that combines fashion with street art. And the venue

for the fashion show is also unexpected: the old industrial slaughterhouse in Porto,

which is going to be converted into a Museum of Industry, with a part devoted to

contemporary art. It is in this austere, decrepit setting that the Portuguese-

Venezuelan designer will be presenting a collection inspired by a strange journey:

carried by the Caribbean breeze, a parachute lands in the art déco revivalism of

Miami Beach in the 1960s. Loose shapes, simple and devoid of sixties aesthetic will

therefore mark Katty Xiomara's fashion show.

But Katty Xiomara's fashion show will also serve as a pretext for a grand urban

culture celebration. With artistic management by Circus Network, 14 street artists will

paint a 60-metre mural in the old slaughterhouse, recreating the atmosphere of

Miami, and of Wynwood Arts District in particular, which inspired the designer's new

collection, entitled “Parachute Trip”. The idea is for this artistic intervention to serve

not only as the setting for the fashion show, but also as a farewell event for the old

slaughterhouse, creating a new street art spot until the renovation work begins.

Elsewhere, another first for Portugal Fashion, at Cais Novo, in Ribeira, Luís Buchinho

will be revealing a collection strongly influenced by sport. For the designer from

Setúbal who is based in Porto, the summer is light, with expressive prints forming

long, loose silhouettes. Light colours abound (pastel shades of aqua green, flesh pink

and watery blues), with some touches of bright, warm colours (strawberry and coral).

There are also graphic touches of black, white and fluorescent yellow. The decorative

patterns of the 1960s and 1970s, freely reinterpreted, are strong elements in the

collection.

Back at the Porto Customs House, Nuno Baltazar will certainly make an impression

with the extreme elegance of his new collection. Subtle romantic details in a high-

tech define the proposals from Alexandra Moura, the next designer on the Saturday

fashion show calendar. Inspired by the deterioration in the interiors of 18th century

Portuguese palaces, as well as the clothes worn at that time, the collection, “Within

the time within” has striking shapes, sometimes oversized, sometimes not, which

create opposites in the silhouette and are combined with fastenings and pockets to

create statement looks with strong, iconic notes of bygone times.

On the finishing stretch of the 41st Portugal Fashion, Pé de Chumbo presents a

collection where the label's casual, relaxed look reigns supreme, but with a classic

aura. Six footwear brands show the dynamics of the traditional economic sector,

followed by Lion of Porches with a sportswear line rich in colours, elegant patterns

and fine materials. Vibrant colours, luxurious fabrics and embroidered silks

characterise Micaela Oliveira's new haute couture collection. For men, Dielmar

proposes suits intense in colours, textures and patterns. The Ana Sousa label closes

the 41st Portugal Fashion with bold, yet timeless solutions for sophisticated women.

In Lisbon, with a reinforced calendar

It was with this calendar of fashion shows, reinforced both in quantity and in quality,

that Portugal Fashion held its usual opening event in Lisbon last Saturday, 14

October. There was a clear intention to add value to the calendar of fashion shows in

Lisbon in this 41st Portugal Fashion and to shine more light on the event opening.

“For us, Lisbon is more than just one stop on the event calendar. In fact,

Portugal Fashion is interested in and willing and happy to present collections

by designers and labels in the capital of the country”, pointed out Adelino Costa

Matos.

“Portugal Fashion's fashion show circuit includes the big fashion capitals,

such as London, Paris, Milan and New York. So, it wouldn't make much sense

if the event didn't make itself felt both in Porto and in Lisbon, a city with major

fashion dynamics and one that is increasingly cosmopolitan”, he added.

“Lisbon is a strategic phase on our fashion itinerary and, as such, we decided

to hold the fashion shows on a Saturday and to include important names”.

And “the board of Portugal Fashion defends a Portugal Fashion Week that

brings together the most relevant events in the sectors and its dynamic

centres, namely Porto and Lisbon. A national fashion week would produce

synergies between the events, as well as additional capacity for international

promotion of designers and labels”, the President of ANJE said.

The 41st Portugal Fashion opened with Storytailors, who revealed their new

collection, “Palindrome”. The Rive Rouge bar in the Ribeira market was the setting

for the presentation by the duo João Branco and Luís Sanchez, in fashion show

format.

Later, Armazém 16, in the Lisbon riverside area, Braço de Prata, was the stage for

five fashion shows which will certainly help define the trends for Spring-Summer

2018: Pedro Pedro, TM Collection by Teresa Martins, Carlos Gil, Luís Onofre and

Alves/Gonçalves.

Portugal Fashion 2015-2017 – a project run by ANJE – National Association of

Young Entrepreneurs, developed in partnership with ATP – Textile and Apparel

Association of Portugal, and co-financed by Portugal 2020, under the scope of the

Operational Programme for Competitiveness and Internationalisation – Compete

2020, with funding from the European Union through the European Regional

Development Fund.

Fashion production and coordination by designer Paulo Cravo

TEN BLOOM FASHION SHOWS WITH PROPOSALS FROM EIGHT YOUNG

DESIGNERS AND 12 FASHION STUDENTS

• Number of fashion schools taking part goes up to six

• Portugal Fashion's alternative catwalk once more has its own calendar

and exclusive venue

• The Tram Museum combines fashion and electronic music

in a grand urban culture celebration

The first day of fashion shows in Porto, on 19 October, is entirely devoted to the

young designers from Bloom, a platform for promoting new talents that once again

has its own calendar and exclusive venue. There will be ten Bloom fashion shows at

the Tram Museum, with the proposals from eight young designers and 12 students

from six fashion schools (two per course). For the second time running, Bloom's

fashion production and coordination is in the capable hands of designer Paulo Cravo.

At this 41st event, Portugal Fashion is reinforcing the participation of schools and

courses specialising in fashion in its calendar of fashion shows. The regulars, Porto

Fashion School, MODATEX and ESAD – Matosinhos Higher Institute of Art and

Design, will this time be joined by students from the Universidade de Lisboa Faculty

of Architecture Fashion Design course, CENATEX (Guimarães) and the Higher

Institute of Applied Arts from the Polytechnic Institute of Castelo Branco.

“It's very important not only to give students the opportunity to present their

creations in public, but also to contribute to their training, giving them

unparalleled professional experience at a big fashion event. This is why we

were very interested in and happy to bring the number of participating schools

up to six”, the President of ANJE, Adelino Costa Matos, pointed out. He also said

that “these six schools give Bloom a wider geographic scope, not limiting it to

schools in the Greater Porto area”.

This is the 15th Bloom event, a Portugal Fashion project dedicated to discovering and

promoting young fashion designers. This time, the event's most irreverent catwalk will

be presenting collections by Maria Kobrock, Joana Braga, David Catalán, Inês

Torcato, Olimpia Davide, Beatriz Bettencourt, Nycole and Sara Maia. These young

designers have been at Bloom before and some of them are already beginning to

make a name for themselves in national fashion.

The fashion performances by the Bloomers will be accompanied by electronic music

played by DJs, in order to create a markedly urban atmosphere. The Bloom

Intershow Music will feature Arrogance Arrogance – Ácida, Jackie – Thug Unicorn +

Grrrl Riot and Sequin DJ Set.

“The Bloom project plays a vital role in the emergence of new designers,

contributing to generational renovation of Portuguese fashion, the professional

integration of young designers and attracting talent to the clothing industry”,

Adelino Costa Matos added. “Therefore, following on from the successful

experiences in the last two events, we have once again set aside one day of

Portugal Fashion solely for the Bloom fashion shows. The quality, modernity

and sophistication of the collections by the young designers are more than

enough reason for this autonomy from the main catwalk.”

More than 40 young designers supported by Bloom

The Bloom project was created by Portugal Fashion in October 2010, at the 27th

event, in order to support, publicise and promote young Portuguese designers

nationally and internationally.

Since this event in 2010, the Bloom project has made it possible for 41 young

designers and seven new designer labels to present their collections. These are

Alexandre Marrafeiro, Ana Segurado, Andreia Lexim, Beatriz Bettencourt, Carla

Pontes, Carlos Couto, Catarina Santos, Celsus, Cláudia Garrido, Daniela Barros,

David Catalán, Diana Matias, Eduardo Amorim, Elionai Campos, Estelita Mendonça,

Gonçalo Páscoa, Hugo Costa, Inês Marques, Inês Torcato, Iúri, Joana Ferreira, João

Melo Costa, João Rôla, Mafalda Fonseca, Margarida Gentil, Maria Martins, Maria

Kobrock, Mariana Almeida, Nycole, Olimpia Davide, O Simone, Pedro Jorge, Pedro

Neto, Pedro Pinto, Pilar Pastor, Pritt Franco, Rita Gilman, Sara Maia, Stefano

Ficetola, Susana Bettencourt and Teresa Abrunhosa as well as the Align With Kay,

Atelier Ctrl, Amorphous (by Carla Alves), Autopsy (by Jordann Santos), HIBU, KLAR

and UN T labels.

Some of these young Bloom designers have participated in international fashion

shows and showrooms with the support of Portugal Fashion, or its complementary

commercial project, Next Step, and have been present at important fashion events in

London, Paris, Milan, Vienna, Copenhagen and Madrid.

Carla Pontes, Estelita Mendonça, Hugo Costa and Susana Bettencourt are examples

of young designers who, following their participation in the Bloom project, have

consolidated their careers and are now on the main Portugal Fashion calendar. They

have also taken part in several international fashion events with the endorsement of

Portugal Fashion.

ORGANISATION PARTNERS

CO-FUNDED

Portugal Fashion Showroom with broader concept

BRAND UP EXHIBITS DESIGNER FASHION, READY-TO-WEAR,

FOOTWEAR, JEWELLERY AND LIFESTYLE PRODUCTS

• The event will be open to the public at the Porto Customs House on 20 and 21

October

There will be 50 exhibitors at the Brand Up showroom, held in parallel with and as a

complement to the fashion shows of the 41st Portugal Fashion. This time, the event has taken

on a broader fashion concept, embracing not only designer fashion and ready-to-wear, but also

footwear, jewellery and lifestyle products. Open to the public at the Porto Customs House on

20 October (from 3 pm to midnight) and on 21 October (from 2 pm to midnight), Brand Up is

aimed mainly at national and international buyers, in order to publicise, add value to and market

Made in Portugal.

“We wanted Brand Up to be a means of promoting Made in Portugal, rather than just a

conventional fashion showroom”, revealed the President of ANJE, Adelino Costa Matos.

“Nowadays, fashion has a multidimensional character and a multifaceted nature, and its

concept includes a wide variety of products. Many of these products have attained

excellence in Portugal and are competitive internationally. That's why it makes perfect

sense, in conjunction with and under the Made in Portugal label, to promote clothing

and perfume, footwear and wine, jewellery and leather goods, for example”, he went on

to say.

ORGANISATION PARTNERS

CO-FUNDED

In the opinion of Adelino Costa Matos, “the commercial aspect is an inherent part of the

Portugal Fashion project which, in its more than 20 years of existence, has sought to

reconcile the creative side of fashion with its business potential. So, having showrooms

in parallel with the fashion shows is a way of giving designers and brands the

opportunity of working their collections from a purely commercial standpoint,

complementing the performative, artistic and glamourous side of the catwalk. Brand Up

is part of the history of Portugal Fashion and is on the Portuguese fashion calendar, so

we are delighted to organise this showroom again".

Among the 50 exhibitors, there are 15 jewellery designers and brands, 10 footwear brands and

four lifestyle product brands (bags, wine, glasses and perfume), as well as 12 clothing labels

and creations from established designers, six from young designers of the Bloom project and

three from students of fashion schools (MODATEX, ESAD – Matosinhos Higher Institute of Art

and Design, and the Castelo Branco Polytechnic Institute's Higher Institute of Applied Arts).

Collection items presented at fashion shows during Portugal Fashion can be seen up close in

the showroom. At this 6th Brand Up there will be items by Anabela Baldaque, Carla Pontes,

Estelita Mendonça, Micaela Oliveira, Katty Xiomara and Susana Bettencourt, as well as

designs from young Bloom designers such as Beatriz Bettencourt, David Catalán, Olimpia

Davide, Joana Braga and Nycole.

This makes it possible for a wider audience to become better acquainted with Portuguese

fashion design, particularly items that are not available for retail sale. In addition, Portugal

Fashion has also invited national and international buyers to visit the showroom.

The significant presence of footwear and jewellery at Brand Up comes as a result of Portugal

Fashion's promotional work in these sectors. It is important to recall that the event regularly

ORGANISATION PARTNERS

CO-FUNDED

puts on footwear fashion shows and has already included fashion shows and showrooms for

dress and precious metals jewellery.

Next Step 2016-2017 (a project of ANJE – National Association of Young Entrepreneurs) and

Portugal Fashion 2015-2017 (a project of ANJE – National Association of Young

Entrepreneurs, developed in partnership with ATP – Textile and Apparel Association of

Portugal) are funded by Portugal 2020, under the scope of Compete 2020 – Operational

Programme for Competitiveness and Internationalisation, with funding from the European

Union through the European Regional Development Fund.

ORGANISATION PARTNERS

CO-FUNDED

LIST OF EXHIBITORS

1. 7Hills Shoes

2. Ambitious

3. Ana Sousa

4. Anabela Baldaque

5. Arlindo Moura Joalheiro

6. Beatriz Bettencourt

7. Carla Pontes

8. CARLA_M.Jewellery

9. Carmim

10. Casa Grigi

11. Darkside Eyewear

12. David Catalán

13. DG Metal Jewellery

14. Dkode

15. ESAD

16. ESART

17. Estelita Mendonça

18. Fly London

19. Goris

20. Isidro & Isidro

21. J Reinaldo

22. Joana Braga

23. Jose Santos Joalheiro

24. Katty Xiomara

25. Lemon Jelly

26. Liliana Alves Jewellery

27. Luís Onofre

28. Maria Maleta

29. Matter

30. Micaela Oliveira

31. MODATEX

32. Mose / Serafim

33. Nobrand

34. Nycole

35. Nyos

36. Olimpia Davide

37. Ouropa

38. Papillon London CosmeticS For

Men

39. Pé de Chumbo

40. Pura Filigrana

41. Rufel

42. Sine Die

43. Soares e Rodrigues

44. Sopro Jewellery

45. Susana Bettencourt

46. The Baron's Cage

47. Uila

48. Walls of Benin

49. WeGo3D - Materialização de

Ideias

50. Zerus Jewellery

PORTUGAL FASHION AND RONALD MCDONALD FOUNDATION

WORKING TOGETHER AGAIN

• During the event, funds will be raised for charitable projects through the

sale of the Maria doll, whose clothes were designed by Katty Xiomara

Portugal Fashion and the Ronald McDonald Children's Foundation are working

together again at this 41st event, as was also the case during the fashion shows last

March. Once again, the idea is to make the Portugal Fashion public aware of the

work of the foundation and to raise funds for its charitable projects by selling the doll

“Maria by Katty Xiomara”.

With this in mind, and as was the case at the last event, volunteers from the

foundation will be offering guests at the fashion shows in Lisbon and Porto a very

special bracelet that is extremely meaningful. Each bracelet will have a card with the

following message: “A nossa casa é onde está o nosso coração” (Home is where the

heart is). The words allude to the foundation's main project in Portugal, which

consists of providing accommodation to needy families of children that are

hospitalised far from home.

In Portugal, the two Ronald McDonald Houses, one in Lisbon (since 2008) and

another in Porto (since 2013), have helped a total of around 1,700 families from

different parts of the country. In June 2017, the foundation also opened the first

Ronald McDonald Children's Room in Portugal, which has already welcomed 60

families.

Dressed to help

The card with the bracelets also has another message, this one asking people to buy

things from the foundation, in order to contribute to the Ronald McDonald Houses

project and help keep families close to their children in hospital. One of these will be

the Maria doll, whose clothes were designed especially by Katty Xiomara.

The Maria doll, from the Ronald McDonald Children's Foundation charity collection, is

dressed in a replica of a dress from the Portuguese-Venezuelan designer's 2017-18

autumn/winter collection. This collection was presented at the 40th Portugal Fashion

last March.

“Maria by Katty Xiomara” is a limited, numbered edition and is available at foundation

stands at the venues for the fashion shows at the 41st Portugal Fashion: Armazém 16

in Lisbon and the Porto Customs House and the old industrial slaughterhouse in

Porto. Each fashion show will have a front row seat available for the first people to

buy the doll.

The proceeds from the sale of “Maria by Katty Xiomara” go to the foundation and will

be used to fund its main projects: the Ronald McDonald Houses (in Lisbon and

Porto) and the Ronald McDonald Family Room (at Hospital de Santa Maria in

Lisbon). The intention is to help these charitable facilities to provide free

accommodation to more families whose children are in hospital.

“I accepted the challenge to dress Maria with an open heart, because I like the

cause, the motives and the way of reaching people – through a story that

fulfils…”, revealed Katty Xiomara. “And that's why I decided to dress Maria in a

replica from our 2017/2018 winter collection, which also speaks of love and the

mysteries of life, telling the story of a bull that fell in love with the moon. Using

production leftovers, we recreated a mini-dress with ruffles in the centre, all in

pleated lamé, letting some points of our animal pattern come out. And so,

Maria is ready for the first row in the national fashion shows”, the designer said.

For Portugal Fashion, “it's very rewarding to be working again with an institution

that does charitable work that is of undeniable importance to the community”,

the President of ANJE, Adelino Costa Matos, pointed out. “We are aware of our

social responsibilities and we are at the disposal of the Ronald McDonald

Children's Foundation to help this IPSS as much as we can to implement its

charitable programmes. We are very interested in this and we are happy to

welcome the foundation volunteers at the 41st event and to promote the sale of

the Maria dolls dressed by Katty Xiomara. In fact, these dolls originated at

Portugal Fashion, which naturally makes us feel very satisfied”.

The Ronald McDonald Children's Foundation, present in 50 other countries, came to

Portugal in 2000, with the aim of organising campaigns contributing to the well-being

of the children and their families. In 2001, the foundation was officially recognised as

a private charity institution (IPSS) of benefit to the public.

The Ronald McDonald Children's Foundation was founded by Sistemas

McDonald’s® Portugal and has the support of this group, McDonald’s franchisees,

several companies and institutions, public figures and the community itself, who help

this IPSS to achieve its goals.