Social Media Analytics and Exploitation

Information Sources

Analytical Methods

Result Examples

• Utilize LAS Knowledge Graphs and Mind Maps to defi ne text analytics algorithms

• Analytics applied against native Portuguese and English data

• Geolocation extrapolation and metadata creation

• Fast full-text search

• Data enrichment with SAS Entity Extraction

• Multiple aggregate views

• Timeline

• Map (geo-located data)

• Phrase cloud

• Authors

Improve effi ciency and accuracy of the analytic workfl ow through Analysis of Analysis

Use-Case: Brazil — Identify through social media and open source analysis patterns of population-level events that spark socio-political change

• Open Source Social Media data feeds

• News Articles

• Forums

• Blogs

protest,act,direct action,manifestation,dissent,boycott,demonstration,concentration,resist,renegade,march,demonstrate,strike,objection,all in the streets,take to the streets,come to the street,come to the streets,we go to the street,

RASORSAS® Social Media Analytics In Support of the Rio Olympics

Images from Twitter showing the public unrest leading up to the Rio Olympics

The SAS Text Exploration Framework — Social Media search result in Portuguese

LAS provided a knowledge graph that was used to develop fi lters, entities and facts in the SAS solution LAS provided examples of Public Unrest terms to be used in the SAS Text Exploration Framework solution

Screen shot of LAS terms being used to fi lter entities in the SAS solution

© 2016 SAS Institute Inc. All rights reserved. 41749US.1216