4 tips to help you plan your content better
TRANSCRIPT
CONTENT PLANNING IS A TRICKY
BUSINESS.
TODAY’S BUYERS ARE WILLING TO
GO THE DISTANCE, BUT NEED A LITTLE
PUSH FROM YOU.
WANT TO MAKE SURE THAT THE RIGHT
KINDS OF PEOPLE ARE RECEIVING THE
RIGHT KIND OF CONTENT?
PAIR YOUR CONTENT PLANNING
WITH THE THREE STAGES OF THE
BUYER’S JOURNEY.
THE QUICK GUIDE BELOW WILL
SHOW YOU HOW TO DO JUST
THAT AND CREATE YOUR MOST
SUCCESSFUL CONTENT TO DATE.
PLANNING AHEAD. Make sure that your strategy leads to three
important things; awareness, consideration,
and decision.
Whether you’re selling to a customer or a
company, understand your audience, so you
can select the right piece of content for each
reader.
PICK THE RIGHT PLATFORM Content is the medium via which you’re
connecting with your audience.
Research and zero in on a platform that can
get the maximum out of your content. Play to
your buyer’s strengths and choose a platform
that tailors to their needs.
ORGANIZE YOUR
CONTENT Poor organization can lead to a collapse in
your content strategy. Everything has to work
in tandem, from your email and landing page
copy, to titles, subject lines,tweets and blog
posts, so that it strikes a chord with your target
audience.
KEEP CONTINGENCY
PLANS AT THE READY. Stay prepared for a rainy day. Always have a
plan and process ready. It is key with room to
ensure that there’s a backup plan when things
don’t always go your way.
MAKE SURE
You have the right software in place to help you manage it
all.
About Simplify360’s Service Cloud
Simplify360 is a leading social business intelligence firm. Our Social Customer Service solution enables customer support team to manage customer complaints and queries on social media.
We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, UAE and the Netherlands to name a few. The company’s products and services are sold in over 100 countries.
If you are interested to know more about Simplify360 and its offering, you can contact us at [email protected].
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