4 tips to boost your email marketing campaign

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4 Tips to Boost your Email Marketing Campaign In spite of what soothsayers might be telling you, email marketing is still one of the most effective platforms for marketers around the world. Email marketing offers you a wonderful opportunity of connecting with your existing and potential clients on an individual basis. When used correctly, email marketing offers a host of benefits over other marketing channels, including paid and organic search results and social media. An engaging, creative email has the ability to capture the attention of a reader, at least for a few seconds. But how do you create an email that your audience finds useful? Here are 4 tips on boosting your email marketing campaign. Create a strong brand image through your emails To your customers, your emails are a reflection of your brand. Poorly designed emails can create a negative perception of your brand in the minds of your customers; therefore, it’s important that you focus on creating aesthetically pleasing emails that reflect your brand in a positive manner. It’s also important to remember that you will be getting only a few seconds before your email is parked in the spam or trash folder, so the email copy needs to be engage and grab the attention of the prospect instantly. To create a sense of familiarity with your brand, it’s advisable that you include your logo at the top of every email that you send out to your prospects. Optimize emails across all platforms Innovations in information technology have revolutionized the manner in which people consume information. According to surveys, nearly 50% of emails are now read on mobile devices. Therefore, creating optimized emails for desktops, tablets, and smartphones is no longer an option for you – it’s a necessity. If you ignore this important aspect of email marketing, you’ll miss out on an important opportunity of connecting with millions of people who are more comfortable checking their emails on their smartphones rather than on their laptops. Also, as

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An engaging, creative email has the ability to capture the attention of a reader, at least for a few seconds. But how do you create an email that your audience finds useful? Here are 4 tips on boosting your email marketing campaign.

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Page 1: 4 tips to boost your email marketing campaign

4 Tips to Boost your Email Marketing Campaign

In spite of what soothsayers might be telling you, email marketing is still one of

the most effective platforms for marketers around the world. Email marketing

offers you a wonderful opportunity of connecting with your existing and potential

clients on an individual basis. When used correctly, email marketing offers a host

of benefits over other marketing channels, including paid and organic search

results and social media.

An engaging, creative email has the ability to capture the attention of a reader, at

least for a few seconds. But how do you create an email that your audience finds

useful? Here are 4 tips on boosting your email marketing campaign.

Create a strong brand image through your emails

To your customers, your emails are a reflection of your brand. Poorly designed

emails can create a negative perception of your brand in the minds of your

customers; therefore, it’s important that you focus on creating aesthetically

pleasing emails that reflect your brand in a positive manner. It’s also important to

remember that you will be getting only a few seconds before your email is parked

in the spam or trash folder, so the email copy needs to be engage and grab the

attention of the prospect instantly. To create a sense of familiarity with your

brand, it’s advisable that you include your logo at the top of every email that you

send out to your prospects.

Optimize emails across all platforms

Innovations in information technology have revolutionized the manner in which

people consume information. According to surveys, nearly 50% of emails are now

read on mobile devices. Therefore, creating optimized emails for desktops, tablets,

and smartphones is no longer an option for you – it’s a necessity. If you ignore

this important aspect of email marketing, you’ll miss out on an important

opportunity of connecting with millions of people who are more comfortable

checking their emails on their smartphones rather than on their laptops. Also, as

Page 2: 4 tips to boost your email marketing campaign

more and more people are buying smartphones, the 50% statistic is only going to

increase in the years to come; therefore, it’s important that you get to work right

now.

Allow for easy social sharing

You can leverage the power of social media in your emails by including easy

social sharing buttons. If you have created truly informative and interesting

content, your prospect might want to share it with his family or friends.

Incorporating social media buttons in your emails is a great way to make your

prospects become your brand evangelists and spread the word about your

business.

Build a Personalized Connect

There is no denying that the email marketing industry is fiercely competitive.

There are too many marketers out there who are trying every trick and strategy

in the book to grab the attention of their prospects. That’s why a lot of consumers

feel completely overwhelmed with the number of unsolicited emails they receive

on a daily basis. To ensure you cut through the clutter, it’s important that you

create a sense of personal connect with the prospects. You can use their previous

purchasing behaviors as a reference to customize the email for the prospect.

Creating personalized emails increases the probability that the email is read by

the prospect.

These were a few simple tips that can boost your email marketing campaigns. In

this era of digital marketing, it’s necessary for businesses to keep on reinventing

their marketing strategies to stay one step ahead of the competition. Concluding,

we hope that the tips mentioned in this article are useful to you.

Source:http://www.writeaboutnow.co.uk/blog/2014/08/4-tips-to-boost-your-email-marketing-

campaign