4 tips to boost your email marketing campaign
DESCRIPTION
An engaging, creative email has the ability to capture the attention of a reader, at least for a few seconds. But how do you create an email that your audience finds useful? Here are 4 tips on boosting your email marketing campaign.TRANSCRIPT
4 Tips to Boost your Email Marketing Campaign
In spite of what soothsayers might be telling you, email marketing is still one of
the most effective platforms for marketers around the world. Email marketing
offers you a wonderful opportunity of connecting with your existing and potential
clients on an individual basis. When used correctly, email marketing offers a host
of benefits over other marketing channels, including paid and organic search
results and social media.
An engaging, creative email has the ability to capture the attention of a reader, at
least for a few seconds. But how do you create an email that your audience finds
useful? Here are 4 tips on boosting your email marketing campaign.
Create a strong brand image through your emails
To your customers, your emails are a reflection of your brand. Poorly designed
emails can create a negative perception of your brand in the minds of your
customers; therefore, it’s important that you focus on creating aesthetically
pleasing emails that reflect your brand in a positive manner. It’s also important to
remember that you will be getting only a few seconds before your email is parked
in the spam or trash folder, so the email copy needs to be engage and grab the
attention of the prospect instantly. To create a sense of familiarity with your
brand, it’s advisable that you include your logo at the top of every email that you
send out to your prospects.
Optimize emails across all platforms
Innovations in information technology have revolutionized the manner in which
people consume information. According to surveys, nearly 50% of emails are now
read on mobile devices. Therefore, creating optimized emails for desktops, tablets,
and smartphones is no longer an option for you – it’s a necessity. If you ignore
this important aspect of email marketing, you’ll miss out on an important
opportunity of connecting with millions of people who are more comfortable
checking their emails on their smartphones rather than on their laptops. Also, as
more and more people are buying smartphones, the 50% statistic is only going to
increase in the years to come; therefore, it’s important that you get to work right
now.
Allow for easy social sharing
You can leverage the power of social media in your emails by including easy
social sharing buttons. If you have created truly informative and interesting
content, your prospect might want to share it with his family or friends.
Incorporating social media buttons in your emails is a great way to make your
prospects become your brand evangelists and spread the word about your
business.
Build a Personalized Connect
There is no denying that the email marketing industry is fiercely competitive.
There are too many marketers out there who are trying every trick and strategy
in the book to grab the attention of their prospects. That’s why a lot of consumers
feel completely overwhelmed with the number of unsolicited emails they receive
on a daily basis. To ensure you cut through the clutter, it’s important that you
create a sense of personal connect with the prospects. You can use their previous
purchasing behaviors as a reference to customize the email for the prospect.
Creating personalized emails increases the probability that the email is read by
the prospect.
These were a few simple tips that can boost your email marketing campaigns. In
this era of digital marketing, it’s necessary for businesses to keep on reinventing
their marketing strategies to stay one step ahead of the competition. Concluding,
we hope that the tips mentioned in this article are useful to you.
Source:http://www.writeaboutnow.co.uk/blog/2014/08/4-tips-to-boost-your-email-marketing-
campaign